Peter Rainey Email & Phone Number

London, United Kingdom

• Founder of Design102, the Government Communication Service creative design centre, in April 2014.
• Responsible for leading and delivering all aspects of financial, people, and operational management of Design102.
• Design102 is the UK government's in-house creative design agency, delivering design, animation, video and photography for central government departments and over 50 other public sector organisations.

• The purpose of the Cabinet Office Evaluation Council is to support the UK Government in its continuing commitment to the development, understanding and implementation of communication evaluation best practice across.
• This includes low-cost in-house campaign activity, digital/social media, press/PR activity and internal communication as well as large scale paid-for marketing activity
• The role of the members of the Evaluation Council is to assess, challenge, validate and recommend best practice approach to the evaluation of cross-government communications

London, United Kingdom

• Leader of a Corporate Communication team of 46 people delivering internal communication, channel management & evaluation
• Implemented new approaches & structure to campaigns, digital communication, evaluation and external communication
• Established and lead Design102, the Government Communication Service creative design service

• Member of the Theme Leadership Team at COI
• Responsible for coordinating & delivering communications strategies for key clients
• Accountable for ensuring client work is appropriately scoped, costed, resourced, and delivered
• Responsible for ensuring that COI continually delivers cost effective, value for money solutions
• Managed business and project volumes, capacity, trend analysis and future forecasting

• Led and managed strategic marketing consultancy teams working with public sector clients
• Managed a client portfolio to help deliver the Strategic Consultancy business plan
• Responsible for quality assuring multiple projects and achieving client satisfaction measures, and chargeability targets
• Accountable for developing and maintaining relationships with senior clients
• Member of Leadership Group helping shape and direct the future of COI Strategic Consultancy

• Responsible for developing and managing key partnerships with Royal Mail’s indirect channel partners
• Accountable for development of new channel models and trials e.g. referrals and affinity programmes
• Led on development of channel strategy and supporting marketing plans
• Developed tactical marketing activity to support key initiatives e.g. terms and conditions changes, acquisition campaigns etc.
• Managed performance reporting for all indirect channels

• Member of the Senior Management Team, leading the Sales and Marketing function
• Accountable for developing and delivering all sales and marketing activity, including pricing and promotional policy
• Accountable for delivery of revenue targets
• Owned all customer relationships. Responsible for over 2500 customers from SME to multi million pound accounts
• Responsible for creating and delivering commercial strategy and 5 year plan
• Project lead on changing customer facing systems, including the introduction of online booking

• Responsible for identifying, defining and testing new market opportunities
• Sought out alliances, potential partners and new revenue streams within new market segments
• Managed relationships with potential partners (at all levels from CEO/Chairman down)
• Provided commercial advice to the board on issues of technology exploitation, changes in legislation, socio-demographic change etc.
• Active in major strategy initiatives for the board, covering areas such as likely competitor activity; defining the technological landscape of the future etc.

• Responsible for leading, recruiting and training a team seeking to build and maintain effective e-business partnerships, joint ventures, and alliances
• Led development of e-Business strategy & annual commercial plans on behalf of Royal Mail Board
• Managed multiple e-Business strategic projects with annual budgets in excess of £1m each

• Responsible for managing relationships with partners
• Delivered three new profitable online products for the Royal Mail web-site
• Delivered insight on future growth options for Royal Mail to the main Management Board

• Developed and communicated e-business commercial strategic plans
• Built business modelling / scenario planning capabilities in the unit

• One of three senior managers leading a 70 person team on a 2 year programme to design and implement a new performance management framework for operational units

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Education record