Peter Birch Email & Phone Number

San Francisco, CA, US

San Francisco Bay Area

Using applied AI to improve and expand autonomous vehicle operation for Cruise's autonomous ridesharing fleet

Mountain View, California, United States

• Overall product owner for the turn-by-turn navigation experience in Google Maps on iOS, Android, and CarPlay.
• Drove strategy and execution for major redesign of the navigation experience, including guidance and mapping improvements, Assistant and voice integration, and advanced mapping visualization.
• Defined and led new product excellence initiative, building new metrics framework to measure user journey success.
• Defined and drove all voice-based navigation experiences, including Google Assistant integration and text-to-speech functionality using on-device AI models

Mountain View, California

• Founding PM for Google's automotive mapping product, with a focus on driving automation.
• Defined initial experience of integrated map solution used by Polestar, Volvo, GM, Renault-Nissan, and others.
• Defined, built, and launched Google's first ADAS (Advanced Driver Assistance System).
• Pitched, incubated, and drove Google's HD Maps effort for support of L2+ automated driving systems.
• Key liaison to OEMs including Volvo, Renault/Nissan, GM, and others. Defined and incubated map data crowdsourcing system based on vehicle sensor observations.
• Led prototype of AI-based dashcam app for real-time road sign classification

Mountain View, California, United States

• Overall product owner for Google Earth Engine, Google's cloud computing platform for petabyte-scale analysis of satellite imagery and other geospatial data
• Drove creation and PR for key global imagery products, including first 30m global cloud-free mosaic, first 30m global surface water map, and Timelapse, first global petapixel-scale visualization of three decades of.
• Helped migrate team and service out of research group and into a core Geo service
• Responsible for integration of service with Google Cloud Platform

Mountain View, California, United States

• Product owner for entire Google Earth product family
• Drove 1.7B installations of Google Earth across all platforms, tripled 30 day active users
• Defined and launched Google Earth for Android phones, Android tablets, and iPads
• Launched 3D view in maps.google.com, expanding reach of 3D experience to 10x more users
• Defined and launched next-generation 3D building experience, based on advanced photogrammetry
• Designed and launched 3D maps experience in Audi vehicles

Mountain View, California, United States

• Product owner for entire Google Earth product family
• Responsible for definition and execution of multiple launches of Google Earth desktop consumer application
• Incubated, drove, and launched Google Earth for iPhone, Google's second iOS app (behind search), resulting in the #1 app in App Store and Wired Magazine's #1 Most Awesome App award
• Product owner for Google Earth Pro and Enterprise products, which drove $50M/yr revenue
• Incubated and launched Google Earth API and browser plugin, including integration of 3D into maps.google.com product

As the Graphics Silicon Technology Lead, I was responsible for all technical aspects of the graphics subsystem of the Xbox 360 gaming console, including graphics architecture, silicon technology, packaging, and IP integration. This involved coordinating the efforts across multiple partners, who employed hundreds of people on the project.

Mountain View, California, United States

As a software developer, I developed C++ code for a series of object-oriented graphics libraries built on top of OpenGL. I was also responsible for the IRIS Inventor graphics library, including interfacing with customers, making strategic product decisions, and managing releases.

Mountain View, California, United States

Architected and implemented custom 3D graphics processors (GPUs) for Indigo Elan/Extreme and Indigo2/Octane IMPACT 3D workstation families, which spawned dozens of products and generated over $1B in revenue