With a passion for creative communication and digital transformation, I shape the social media strategy at Balluff GmbH. My focus is on developing innovative campaigns, creating targeted content, and fostering engagement in a dynamic B2B environment.I combine technological expertise with storytelling to position Balluff as a leading provider of automation and sensor technologies. Whether it's LinkedIn and other popular social media platforms, paid media, or content creation – I work to deliver the right messages to the right audience at the right time.I manage the Balluff Corporate Blog, overseeing content creation to showcase our expertise in automation and sensor technology. My role includes developing editorial strategies, ensuring brand consistency, and optimizing performance to position Balluff as an industry thought leader.

As a Content and Social Media Manager in the B2C window industry, I played a role in building the company's online presence and driving customer engagement. My responsibilities included:Developing and launching the company website, ensuring a user-friendly design and seamless navigation. Implementing SEO strategies to improve search engine rankings and increase organic traffic.Establishing and growing the company’s social media channels, creating tailored content to engage with a broad audience and showcase product benefits effectively.

As a Content Manager with focus on automotive I worked at the Elbkind Reply GmbH. In my job, I was responsible for the content of the YouTube channels of Mercedes-Benz and Mercedes-AMG. I also took care of the websites of Mercedes-Benz.com, both technically and in terms of content. This includes planning and building topic-specific campaign pages, editing and publishing content, quality assurance of content and data-based optimisation of SEO-relevant interfaces. I also managed the social media channels LinkedIn and Instagram of the Mercedes-EQ brand.

As an employee of Bosch Power Tools GmbH in the field of user marketing, I had the opportunity to expand my practical experience and learn how important SEO content is. During my work as a working student I was responsible for the preparation and creation of content, website and keyword research, the conception of landing pages, snippet optimization and the coordination of newsletter marketing. In addition, I was able to continuously develop the handling of content management systems in the course of my daily tasks.

During a six-month internship at Daimler AG I had the opportunity to put my theoretical knowledge into practice in the BU "Internal Communications and Crossmedia" in the area "Plants & Target Group Strategy". My work focused on the editorial work, such as writing articles for the intranet, interviewing employees in various areas and working on the company's presence in social media networks. In the course of this I had the opportunity to gain initial experience with the content management systems C2C and First Spirit.