Rising Tide Global is an Export Management Company for small to mid-size craft Wines and Spirits focusing on the territories of Canada, Europe, Asia and the Caribbean. Our objective is to introduce, manage and grow lesser known authentic brands in on and off premise channels. We search for new varietals, blends, flavors, packaging, low to no alcohol, organic and sustainable products with a unique narrative. We target mainly Millennials and Generation Z through direct marketing, social media and social influencers working closely with our appointed distributors.

Services: Global Strategy, Marketing, Global Business Development & Sales, Export Management, Export Logistics, Pricing Strategy, SWOT & Competitive Analysis, Distributor & Broker Search Evaluation and Training, Contracts, and Trade Show Strategy & Selection. Focus on Food & Beverage, Wine & Spirits, Food Ingredients.CLIENTS:RISING TIDE GLOBAL, Managing Director, Dec 2022-Present, Responsible for overall global Operations, Sales and Business Development activities.ROSE BANK WINERY, Events Manager & General Manager, Feb 2021-2022. Responsible for Operations, Sales & Marketing, Hiring, Finance and Payroll. Developed 5 years Sales & Marketing Plan to triple revenue.PENNSYLVANIA DEPARTMENT OF AGRICULTURE, researched export opportunities for the Commonwealth's 306 wineries and wrote Export Strategy.FOOD EXPORT NORTHEAST, developed a series of export training webinars for leading food and beverage companies.MIZKAN AMERICA, developed Global Export Strategy for the acquired Unilever brands of Ragu and Bertolli pasta sauces. Analyzed company's current structure in Supply Chain & Operations, R&D, QA, Regulatory/Compliance, Customer Service and Finance/AP. Also analyzed Pricing and Trade Allowances, Competition, Trademarks and Contracts, Marketing & Promotion, Sales structure, overseas Distributors, Brokers and EMC's and Walmart and Club Stores and then developed and recommended a new structure and Export Playbook utilizing industry best practices to meet rapid future growth for both iconic global brands.NEW HOLLAND BREWING COMPANY, developed Global Export Strategy for all beer and spirits brands, developed sales and marketing strategies and provided 5 year sales forecast with P&L.

Start-up of a unique, one-of-a-kind Direct to Consumer (DTC) wine company for runners. We offered our trademarked 13.1 and 26.2 and Spartan personalized wine to runners and athletes and shipped to 42 states. Our personalized wine, sourced from various appellations in California, featured the race name and logo, date of race, the runner's name and finish time. Covid-19 cancelled all running events and the company was forced to close.

• Established new ingredients division for Welch's: Global Ingredients Group (GIG)• Developed and executed International Sales & Marketing strategy• Developed product lines, pricing strategy, marketing materials, website, spec sheets, etc...• Conducted thorough distributor searches and analyses in Europe, MENA, SE Asia and China via participation in overseas trade shows• Negotiated Distributor & Supply Agreements with Wild Juice bv (ADM) for Europe/MENA• Found and negotiated first strategic partnership for GIG with Taura (Frutarom) to produce natural fruit pieces, FruitWorx• Successfully launched the GIG and FruitWorx at the IFT show in Chicago managing all facets• Analyzed waste streams of plants to develop more value-added products• Interfaced with plants and QA to ensure that all products complied with overseas labeling and food regulations• Established first Halal program

Establish new global division to further penetrate the growing Prepared Foods category for natural colors in U.S., Europe, Asia and Latin America.• Developed and implemented U.S. and global strategy, sales application tools and PowerPoint presentations to support internal and external launches. • Interfaced with all company divisions including Global Sales & Key Accounts to execute strategies. • Spearheaded formation of Global Expertise Center to recruit talent and acquire key equipment. • Instrumental in growing divisional global business and making yearly plan goal.

Manage and grow sales of alcoholic emulsified beverage concepts in Latin America and Caribbean and execute LA strategic plan with new jv production facility in Chile.

Grow current sales and develop new business opportunities for alcoholic and non alcoholic emulsified beverages in Latin America, Caribbean and select other markets.• Led all new beverage product development projects interfacing with all company departments.• Determined all pricing, cost structures, agent commissions, spending, promotional activities & budgets.• Developed and implemented Latin American Sales Strategy and specific Marketing Plans to grow business. • Successfully negotiated and finalized manufacturing joint venture in Chile to reduce costs.

Manage current international sales & marketing programs of leading spice extract company via a network of international brokers in the sales territories of Asia, Latin America, Africa & Middle East.• Provided technical support to R&D of major food and food ingredient companies to develop new products and increase sales and profitability.• Increased overall average sales revenue 6% each year from 2003-2006 in commodity markets. • Selected distributors and agents and wrote distribution agreements and contracts to optimize sales.• Developed and executed Marketing & Sales Plans and Strategies for key foreign marke

• Represented over 15 California wineries in overseas markets by locating and placing select brands with over 30 overseas distributors and agents. Brands were Ballentine, Bell, Murphy-Goode, Bogle, Schramsberg, Groth, J. Lohr, Mandolin, Waterstone, Ferrari-Carano, Morgan, Peachy Canyon, Justin, Firestone Vineyards, De Loach, and others.• Increased business from zero volume and revenue to +15,000 cases in 1.5 years; reaching over $1 M in gross sales.• Developed and executed all marketing & sales plans for each winery.• Managed all government export MPP funds and negotiated all distributor contracts.

• Managed $1.1 M marketing budget. Increased total export volume 27% in FY99.• Developed detailed Long-Term Strategic Plan with volumes, pricing, revenue, costs and spending.• Oversaw development of export labels & packaging, and established pricing & distribution goals.• Managed export trade programs and participation in all overseas trade shows.• Led new product development projects.

• Developed annual export sales volume and marketing plans and strategies for all brands, including Hellmann’s/Best Foods, Knorr, Mazola, and Skippy - developed 5-year strategic plans and budgets.• Managed $1 M advertising and promotional budget.• Managed all government export MPP funds.• Increased volume 9.1 M lbs and gross sales $8.1 M from 1993 to 1995, representing 22% CAGR to a total sales volume of $20 M in 1997.• Led various new product development projects and launches.