I'm a Professional Marketer with 25+ years of international experience, including 20 years spent working in the Tourism Marketing field in Canada, Ecuador and other LATAM countries. During this time I had the opportunity to work with the Public Sector including the Ministry of Tourism of Ecuador, various Municipalities, Provincial Governments and Tourism Promotional offices, including the Organization of American States (OAS) on a regional tourism project that involved five Latin-American countries and more than 200 tourism businesses. I also worked with the private sector including tourism companies, Chambers and Professional Organizations. 

In the last 12 years, I got involved in the Digital Tourism Marketing field, and it is one of my new passions: help to promote digitally real and far destinations. I realized that this is a great opportunity to explore and combine my offline and online marketing knowledge and experience to create and generate powerful/effective results.

Recently, working with MDM Digital and the Central America Tourism Agency (CATA), we had the opportunity to lead a tourism promotion project to promote Honduras, Nicaragua, Guatemala and Belize as tourism destinations in the US market. It resulted in a new tourism cluster development: Secret Central America. For this project, we created its brand with its entire corporate identity and its website https://secretcentralamerica.com/. We were responsible for nearly 2 years, between 2020 and 2022 to position SCA to consumers and trade within the region and the US market, through different digital strategies and press trips.For 10 years I taught Tourism Marketing at various Universities in Ecuador. I also organized and participated in diverse professional and educational tourism events like conferences, seminars and trade workshops, representing my consulting firm and some of my clients. I love to spend time on the beach – any beach - ride my bike in the city and travel to explore new destinations. I'm particularly interested in discovering cities as cultural and adventure destinations.