Peter Russell

Peter Russell Email and Phone Number

Chief Commercial Officer at Brandmed (Pty) Ltd @ BrandMed
johannesburg, gauteng, south africa
Peter Russell's Location
City of Cape Town, Western Cape, South Africa, South Africa
Peter Russell's Contact Details

Peter Russell personal email

n/a
About Peter Russell

Originally a “propeller head” having qualified in microbiology, biochemistry, and medical sciences, and inspired to explore opportunities outside a lab career and join the dynamic corporate world. My experience encompasses over 20 years in the sales and the senior commercial environment with a global Fortune 500 company and within one of the fastest-growing generic pharmaceutical companies. During this time, I was integral to the launch success of the biggest pharmaceutical brand in South Africa turning over R1 million a day.I am passionate about the development of people and the realignment of product strategies from prelaunch, launch, growth, and defense, and notably the role of all internal and external stakeholders in a company's success.

Peter Russell's Current Company Details
BrandMed

Brandmed

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Chief Commercial Officer at Brandmed (Pty) Ltd
johannesburg, gauteng, south africa
Employees:
15
Peter Russell Work Experience Details
  • Brandmed
    Chief Commercial Officer (Cco)
    Brandmed Apr 2019 - Present
    Cape Town Area, South Africa
    Delivery of a unique fully integrated end to end solution to address outcomes and value-based care for patients with chronic lifestyle and Non-Communicable- Diseases (NCDs)
  • Cipla
    Director- Head Of Marketing
    Cipla Oct 2015 - Mar 2019
    Cape Town Area, South Africa
    Head of Marketing
  • Re:Brand (Tds)
    Marketing And Strategy Officer
    Re:Brand (Tds) Oct 2014 - Oct 2015
    Johannesburg Area, South Africa
    Delivery of brand ambitions with the creation of integrated marketing and design strategies based on thorough quantitative and qualitative insight analysis, business forecasting/feasibility, tactics implementation guidance, and key success factor identification and performance measurement.
  • Astrazeneca Pharmaceuticals Ceemea, South Africa
    Senior Marketing Manager- Primary Care
    Astrazeneca Pharmaceuticals Ceemea, South Africa Dec 2009 - Oct 2014
    Johannesburg
    Therapeutic responsibilities: Respiratory, Gastroenterology, Pain and Innovation. (R500 million portfolio). (Interim role Cardiovascular Medicine)Roll out of Global Compliance and Governance Policies to all staff in partnership with legal and compliance.Instrumental in the design and brief of the company’s unique IT based customer professional development systemFinancial forecasting and monitoringNew product/ business development feasibility assessment.Liaison across… Show more Therapeutic responsibilities: Respiratory, Gastroenterology, Pain and Innovation. (R500 million portfolio). (Interim role Cardiovascular Medicine)Roll out of Global Compliance and Governance Policies to all staff in partnership with legal and compliance.Instrumental in the design and brief of the company’s unique IT based customer professional development systemFinancial forecasting and monitoringNew product/ business development feasibility assessment.Liaison across departments in formulation of company brand plan structures.Adoption of a long-term approach to adding value to customer interactions and ensuring investment is aligned to business priorities and revenue potentialFocused on seeking opportunities to develop competitive advantage in securing high value customer relationships and commercial advantageManagement of key relationships to effectively to maximise business effectiveness. Show less
  • Astrazeneca Pharmaceuticals Ceemea, South Africa
    Senior Marketing Manager- Specialist Care
    Astrazeneca Pharmaceuticals Ceemea, South Africa Jun 2006 - Nov 2009
    Johannesburg Area, South Africa
    Therapeutic responsibilities: Oncology, CNS, Anti-invectives, Anaesthesia,5 direct reports.Co-ordination of launches with Product manager, all performance objectives achieved.Preparation of alternate brand strategiesTransformation committee member delivering and communicating on BBBEE strategy to department.Liaison with external consultants in determining opportunities and operational plan for the expansion of AstraZeneca into Sub-Saharan Africa.VIVA Company Award in… Show more Therapeutic responsibilities: Oncology, CNS, Anti-invectives, Anaesthesia,5 direct reports.Co-ordination of launches with Product manager, all performance objectives achieved.Preparation of alternate brand strategiesTransformation committee member delivering and communicating on BBBEE strategy to department.Liaison with external consultants in determining opportunities and operational plan for the expansion of AstraZeneca into Sub-Saharan Africa.VIVA Company Award in recognition of excellence, November 2007. Show less
  • Astrazeneca Pharmaceuticals Ceemea, South Africa
    Product/Brand Manager- Gastroenterology
    Astrazeneca Pharmaceuticals Ceemea, South Africa Jan 2000 - May 2006
    Johannesburg Area, South Africa
    Maintained revenue in a competitive generic environment.Liaison and guidance with internal and external legal teams on patent infringements.Liaison with 3rd party company for launch of alternate brands/clones.Preparation and presentation of funder access documents.Pre-marketing and launch of Nexiam oral and Nexiam IV.Nexiam currently the biggest pharmaceutical brand in South Africa (>R350 million).Presentations at global marketing meetings- sharing and guiding best… Show more Maintained revenue in a competitive generic environment.Liaison and guidance with internal and external legal teams on patent infringements.Liaison with 3rd party company for launch of alternate brands/clones.Preparation and presentation of funder access documents.Pre-marketing and launch of Nexiam oral and Nexiam IV.Nexiam currently the biggest pharmaceutical brand in South Africa (>R350 million).Presentations at global marketing meetings- sharing and guiding best practice for the global marketing heads Show less
  • Astrazeneca Pharmaceuticals Ceemea, South Africa
    Sales Representative Speciality Division: Pain Control/Anaesthesia
    Astrazeneca Pharmaceuticals Ceemea, South Africa Feb 1998 - Dec 1999
    Cape Town Area, South Africa
    Initiation and co-ordination of Workshops/ Symposiums.Wholesaler stock monitoring in co-ordination with Sales output.Liaison with key opinion leaders on product perception and publications.Representative of the year award 1999.

Peter Russell Skills

Marketing Management Pharmaceuticals Marketing Strategy Market Research Brand Communication Marketing Communications Strategy Development Key Account Management Strategic Planning Forecasting Business Strategy Healthcare New Business Development People Management Product Launches Data Analysis Pharmaceutical Sales Global Marketing Market Planning Coaching Pharmaceutical Industry Product Launch Marketing Sales Effectiveness Market Analysis Product Management Leadership Market Access Hospital Sales Account Management Gastroenterology Competitive Analysis Sales Pharmaceutics Cross Functional Team Leadership Analysis Negotiation Strategy Management Integrated Marketing Business Development

Peter Russell Education Details

  • University Of Cape Town
    Application Of Electrophysiology: Determination Of Kidney Function At The Molecular Level
  • Selborne College
    Selborne College
    Matric Certification

Frequently Asked Questions about Peter Russell

What company does Peter Russell work for?

Peter Russell works for Brandmed

What is Peter Russell's role at the current company?

Peter Russell's current role is Chief Commercial Officer at Brandmed (Pty) Ltd.

What is Peter Russell's email address?

Peter Russell's email address is pe****@****eca.com

What schools did Peter Russell attend?

Peter Russell attended University Of Cape Town, Selborne College.

What are some of Peter Russell's interests?

Peter Russell has interest in Economic Empowerment, Education, Environment, Science And Technology, Animal Welfare, Health.

What skills is Peter Russell known for?

Peter Russell has skills like Marketing Management, Pharmaceuticals, Marketing Strategy, Market Research, Brand Communication, Marketing Communications, Strategy Development, Key Account Management, Strategic Planning, Forecasting, Business Strategy, Healthcare.

Who are Peter Russell's colleagues?

Peter Russell's colleagues are Charlize Van Zyl, Louis Kruger, Lesego Masite Ca (Sa), Mba, Kihola Te Baerts-Gerber, Irfaan Osman, Emelder Smart, Barry Lewis.

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