Reterniti is a leading innovator & disruptor in the Global DeathTech industry .Specifically Reterniti is a post-cremation business, solving the 'what now?' conundrum that will eventually face us & our families. Reterniti is suite of physical & digital products, providing a simpler way for people & pet cremains to be transported, placed, digitally located & remembered.At its core is the Reterniti Stone, a patent-pending process & product converting cremains (ashes) to solid organic rock form so that a loved one can be held close even after they have passed away.Reterniti ensures no person or pet is ever forgotten.

Bold Ideas was an ideation, marketing & business consulting company, specialising in new brand and business venture development.We developed two NZ start ups and leading and working upon a multi-year, multiple partner venture with visionary ambitions to revolutionise a significant premium sector within NZ’s agribusiness space.

Alliance Group is one of New Zealand’s largest agribusiness companies with revenue approaching $2b and the single largest lamb producer in the world. The group is 100% farmer cooperate owned, now in it's 71st year and provides premium red meat experiences to over 160 global markets.I developed and led a successful, comprehensive and highly visible corporate transformational journey, a fundamental repositioning, leaving the commodity space to become a premium food & solutions company.

LayAway Travel was a fast-growing, disruptive online travel company, challenging the industry status quo with its pay before you go business model. LayAway was acquired by AFTERPAY and rebranded PLAY Travel www.playtravel.com.auBoasting a unique and easy to use design and highly relevant point of difference, PLAY Travel's philosophy is 'bring home memories not bills'.I was tasked with broad business responsibilities for this digital SaaS start-up which included brand design, proposition,identity, go to market strategy and planning; digital and traditional marketing; customer acquisition & retention; and content management.

Externa was a sales marketing & business consulting company, specialising in two core areas; start-ups and repositioning mature brands. We developed & executed brand and go-to-market strategies, new product introduction into ANZ; designed professional sales & marketing structures; developed & activated supporting customer experience and engagement campaigns.

Fisher & Paykel is a household name global appliance manufacturer; one of the largest brands in the Australian multi-billion dollar white goods market. Positioned at the upper middle to premium market, Fisher & Paykel’s technology & quality reputation is built around first-to-market innovations, equally innovative marketing, best-in-class customer service and excellent retail channel brand activation. Australia is the single largest component within the global F&P group. Annual sales marketing programs are split broadly into B2B or B2C with a heavy component of digital marketing.National accounts & channels worked collaboratively with are; major retail groups such as Harvey Norman, Narta and The Good Guys; DIY & building supply such as Masters & Bunning’s and Commercial / Developers.I was amongst the company’s senior most global marketers and strategists. A number of highly successful domestic & global campaigns and group initiatives were either fully or co-developed under my direction. I managed a diverse cross functional marketing team including:• Digital marketing • Brand managers, • Product management• Communications• Experiential, events & sponsorship• Design• Compliance & Regulatory I also managed support agencies such as:• Public Relations• Media Strategy & Placement agency (incl SEO & SEM)• Visual Identity and Design• Advertising, Digital & Experiential agenciesCore Responsibilities:• Senior most Australian marketer incl corporate Public Relations • Integrated global campaign development including leading edge digital components• Led advanced retail channel activation; in-store display & experiential programs• Large scale brand activation, sponsorship and brand events schedule• Daily interface with fellow C-suite executives, working closely with sales, finance etc• Product development conduit; led talented Product Management function

Sue Ismiel & Daughters (formerly LifeSource Group) is an Australian-based, privately owned company; owner of market leading, international FMCG & healthcare brands. Distributed in all major domestic grocery (Coles, Woolworths), department stores (Myer, David Jones, Big W, Target) & over the counter pharmacy accounts (API, Sigma, Symbion), brands included Nad’s, Wyld, NitWits and Women’s Choice, which successfully compete in FMCG personal care, health, pharmaceutical and beauty categories. LifeSource brands primarily went to market abroad (UK, USA, New Zealand) utilising highly successful DR (Direct Response) TV campaigns; which in turn were adopted from the Australian DR TV material.A key member of the executive management team, I was responsible for developing corporate and global brand & communications strategy, national key account / channel strategy, product development and full P&L responsibility, leading the following divisions: • Brand & Marcomms & Direct Response TV• National Key Accounts (Woolworths, Coles, independents, pharmacy groups)• Export Sales & Marketing• Product Development• Domestic state distributors Achievements Include: • Mentored professional R&D and NPD program creating 100 new skus • Managed corporate visual identity, re-branding and large scale packaging design program• Championed an extensive packaging and procurement program, yielding a 20% COGS portfolio saving• Launched numerous successful new products to domestic (grocery - Coles & Woolworths) USA, UK, NZ and Middle Eastern markets, supported by multi-million dollar marketing, events & sponsorship campaigns. In virtually all cases our products replaced & overtook established multinational incumbent brands from Reckitt Benckiser & Church & Dwight.• Developed highly successful Direct Response (DR) – television and radio campaigns, both domestically & abroad (USA, UK, NZ)

Poole’s Rock Wines is an Australian-owned, high-end Hunter Valley based wine company with a diverse premium wine portfolio exported around the world and nationally. This was a wide-ranging full general management role with an extensive structural change remit.I was fully P&L responsible, managed sales, export & marketing teams, initiated and managing a comprehensive company, brand, product and personnel restructure. Achievements Include:• Grew total company sales volume by over 340% .• Drove purchase of significant new winery, vineyard and cellar door assets.• Developed new supplier program, sourcing raw product and managing supplier relationships• Drove export share of business from 10 to 45%• Increased company margins by > 15% via product cost reduction program,• Drove large scale New Product Development and corporate rebranding program; successfully managed & relaunched packaging and corporate visual identity

One of Australia's largest independent wine companies, boasting highly visible internationally distributed wine brands. Developed a marketing-driven company structure including creating an all new super premium product portfolio, reducing reliance on low margin, high volume products.Achievements Include:• Managed the growth program for eventual divestment of the market leading Long Flat brand • Dramatically increased company profitability by > 150% via extensive premium New Product Development program, including managing an extensive packaging and corporate design program