Chris Peters Email and Phone Number

Lead Digital Experience and Marketing Technology teams: set strategic vision, prioritization to meet short/medium/long term business needs, balance needs of diverse stakeholders, create product roadmaps, lead quarterly & annual planning cycleImplemented new Customer Data Platform (Rudderstack), analytics tool (Amplitude), companywide reporting migration, and associated change managementLed personalized email marketing program that generates multimillion dollar incremental… Show more Lead Digital Experience and Marketing Technology teams: set strategic vision, prioritization to meet short/medium/long term business needs, balance needs of diverse stakeholders, create product roadmaps, lead quarterly & annual planning cycleImplemented new Customer Data Platform (Rudderstack), analytics tool (Amplitude), companywide reporting migration, and associated change managementLed personalized email marketing program that generates multimillion dollar incremental revenueCreated internal tools to enable launch of global promotions and markdowns. Set strategy and led project from implementation through change management, resulting in millions in incremental salesLaunched 4.9 star rating iOS Native App with hundreds of thousands of users and 10M+ annual sales Show less

Led digital product experience redesign and headless website replatform for Royal Caribbean Cruise Line “Pre-Cruise Planner” product that generated $1B+ sales annuallyImplemented A/B testing program that generated $30M+ annualized incremental revenueGrew consulting firm from 4 employees to 20 in 14 months leading to exit through acquisition

Led “TurboTax Help” product strategy collaborating with cross-functional stakeholders including Call Center Leadership, Community Team, Help Content Team, and Search Team. High touch product used by millions of customers.Built self help platform that won Scott Cook Innovation Award – the highest internal award at IntuitCollaborator on early strategy for TurboTax Live tax expert platform – a two sided marketplace - that is now a $100M+ product for IntuitLaunched Intuit’s… Show more Led “TurboTax Help” product strategy collaborating with cross-functional stakeholders including Call Center Leadership, Community Team, Help Content Team, and Search Team. High touch product used by millions of customers.Built self help platform that won Scott Cook Innovation Award – the highest internal award at IntuitCollaborator on early strategy for TurboTax Live tax expert platform – a two sided marketplace - that is now a $100M+ product for IntuitLaunched Intuit’s first customer facing Chatbot/Conversational UI reducing call volume by 30%Reduced customer contact expenses by 25% through experience enhancements saving $40M+ annually Show less

Launched online rideshare marketplace and mobile appGrew online rideshare user base from 0 to 5k+ before closing to pursue other opportunities

Built business cases for sustainability initiatives in the Midwest

Secured three contracts in the first year for public and private sector greenhouse gas inventories