Peter Armstrong Email and Phone Number
Vice President Of Marketing & Business Development at Linde Engineering Americas at
@
Linde Engineering North America Inc.
Peter Armstrong's Location
Greater Houston, United States, United States
Peter Armstrong's Contact Details
Peter Armstrong work email
- Valid
- Valid
- Valid
Peter Armstrong personal email
- Valid
Peter Armstrong phone numbers
About Peter Armstrong
B2B Sales & Marketing leader with demonstrated success driving transformative, organic growth in industrial markets. Experience spans start-ups, turnarounds and revitalizing mature companies in the sales & marketing of standardized and custom engineered technologies. Highly creative, strong drive and results oriented with leadership breadth spanning the marketing, sales, strategic business development and new product development disciplines. KEY EXPERTISE- Marketing: strategic, corporate, direct, inbound / digital, creative, web, product, vertical - Sales leadership: sales force optimization, solution selling, mentoring leadership style- Inbound marketing lead generation; design and execution of marketing campaigns- Strategic business development - New product development- Product Management & Marketing: road maps, feature development, promotions, pricing, campaigns- B2B Industry: oil & gas, chemical / petrochemical, power generation, industrial services, industrial manufacturing, EPC market, energy supply & technologies, renewables ORGANIC GROWTH ACHIEVEMENTS- Superior Energy (HB Rentals): increased revenue by 18% and EBIDTA by 37% year on year through sales & marketing transformation project- Technip: drove expansion into the Canadian Oil Sands market with targeted sales campaign resulting in a $40 million project win- TAS Energy: achieved 400% revenue increase over 4 years with expansion into the gas fired power plant retrofit market- DTE Energy Technologies: grew Asian revenues to 34% of sales with Samsung relationship - Dynegy: expansion into the retail electric market with the launch of a new business unit in which we acquired 54 commercial and industrial customers with a gross margin of $70 million- Aquila: launch of EnergyOne - the first deregulated national energy commodity company - in the deregulated sale of natural gas and electric power- Sprint: formation of JV between Sprint Business and AMEX expansion of the global travel calling card market Contact: 346.400.2683; peterarmstrong.energy@gmail.com
Peter Armstrong's Current Company Details
Linde Engineering North America Inc.
View
Vice President Of Marketing & Business Development at Linde Engineering Americas
Peter Armstrong Work Experience Details
-
Vice President Of Marketing And Business DevelopmentLinde Engineering North America Inc. Feb 2018 - PresentPullach Im Isartal, DeStrategic business development and marketing role reporting to the President. Responsible for driving brand awareness, lead generation, new markets and target account relationships in support of Selas-Linde's product line of ethylene furnaces (petrochemicals), thermal oxidizers (petrochemical, chemical, refining, pharma), re-gasification vaporizers (LNG, gas utilities, midstream pipeline), specialty furnaces and steam reforming furnaces (SMR). Focus is the North American Market. Marketing responsibility spans the direct, social, inbound, event, creative, automation (Salesforce Pardot) and strategic marketing disciplines.Designed, executed and launched Nero Zero Emissions for a Clean Air Future integrated marketing campaign in support of thermal oxidizer sales. Scope included 2 technical articles, 3 white papers, e-blasts to North America, 2 new advertisements, 9 LinkedIn postings, 2 web landing pages and 1 conference presentation. Achieved approximate 125% increase in web leads with fresh content and inbound / outbound marketing initiative.Conceived and executed the Ethylene Producers Conference (EPC) - bar tab event - as a first ever Linde Engineering entertainment event within the U.S. ethylene industry. Due to strong success of this inaugural effort - it is now an annual event.
-
Afpm Environmental Committee Board MemberAmerican Fuel & Petrochemical Manufacturers (Afpm) Sep 2021 - PresentWashington, District Of Columbia, UsServe as Linde's representative on the Environmental Committee board -
Advisory Board MemberHydrocarbon Processing Jan 2019 - PresentHouston, Texas, UsInternational Refining and Petrochemical Conference - Advisory BoardPresentation to IRPC Americas - September 2019 - Use New Destruction Technologies as an Insurance Policy Against Changing Air Emission Regulations -
Executive Board MemberRice Global Engineering & Construction Forum Jan 2019 - Jul 2020Houston, Tx, UsMarketing Committee Head 2019 to 2021 (2 year term)Presentation to the RGF Annual Forum - November 2019 - Process Technologies - Leveraging the Transformational Shift -
Business Development Executive (Fractional Retained Consultant)Bd Energy Systems, Llc Aug 2017 - Feb 2018Houston, Texas, UsServe as fractional Business Development Executive on retained basis for BD Energy Systems, a thermal heat transfer / process engineering and EPC company serving the global refining, chemical and petrochemical industries. Responsibilities include evaluating / validating new markets with the goal of identifying / qualifying / closing new prospects as the company seeks to expand globally. Primary services include the sale of engineering / feasibility studies for process optimization / possible retrofit / modernization (aftermarket) and new capital equipment sales (fired heaters, OTSGs, reformers, SCRs, WHRUs) in process plant expansions or greenfield projects. Current focus is the Steam Reforming market with hydrogen, methane, ammonia and syngas applications in support of the refining, fertilizer and chemical industries. -
PrincipalArmstrong Marketing Strategies Apr 2016 - Feb 2018Houston, Texas, UsArmstrong Marketing Strategies is a B2B Sales & Marketing consultancy in which we offer both fractional CMO and Business Development services in addition to marketing services / project support.Marketing projects span: market analysis, go-to-market strategy, integrated marketing campaigns, inbound / digital marketing, website development / SEO optimization, lead generation, trade show planning & execution, corporate marketing (brand management, media & public relations), creative marketing (advertising, campaign development), strategic marketing, product marketing, pricing and new product development. Sales projects span: market analysis, business case justification, go-to-market strategy, lead identification and management, CRM management, sales process optimization, sales process implementation, generation of new business and key account management. Select clients include:BD Energy Systems - Business Development Executive - retained / fractional Business Development roleFUSED Industries - VP of Sales & Marketing - retained AOA Accommodation - Special project in support of an offshore oil field services (accommodation) start-up in which project scope entailed creating a comprehensive business plan and pro forma in support of private equity capital investment. -
Vp Of Business Development & Marketing (Full Time Retained Consultant)Fused Industries Oct 2016 - Feb 2017Houston, Texas, UsFUSED Industries was a consolidation play (roll-up integration of two privately held businesses) with the objective of serving the downstream heavy industrial plant market with a broad array of industrial plant services and ASME fabrication shop capabilities. Responsibilities included initial market analysis, determining go-to-market strategy, creating a differentiated value proposition, developing a new website, market launch, sales planning, sales team hiring, pre-qualifying with the EPC market segment, initiating MSAs with plant operators and other actions necessary to launch the business. The new business roll-out was halted due to funding issues in related businesses stemming from the oil market downturn. -
Vp Of Business Development & Marketing, Hb RentalsSuperior Energy Services Jul 2013 - Mar 2016Houston, Texas, UsMember of Executive Leadership TeamGrew day rate revenue by 18% and EBIDTA by 37% (2013 - 2014) through key growth initiatives:- expansion into the North Sea Offshore Wind market starting with JUB & Siemens- expansion into the Saudi land market starting with Expro & Schlumberger- revitalization of under performing Mexico operation / sales team and achieved 100% utilization- optimization of 50+ US direct sales "sales process" (shifting from selling on day rate to value)- led diversification into the marine and shipyard markets starting with Farstad, Edda and Prosafe- shifted HB's sales strategy from product centric (day rate) to service business model- defined HB's brand with the "Your Productivity Starts here" service positioning- led digital transformation with implementation of integrated CRM + Web CMS + marketing platform- increased web leads by 400% with new website optimized for organic search -
Director, Global Business DevelopmentTechnip Aug 2009 - Jul 2013Upstream, downstream, chemical, power generation, renewables; opened new upstream market (Canadian Oil Sands with OTSG technology) with $2.5 billion total revenue potential with General Manager - opened the upstream SAGD Canadian oil sands market in team effort- closed $40mm OTSG Energy Plant project with Husky Energy / Sunrise Project- targeted developers / engineering cos / EPC's (Suncor, OSUM, COP, Statoil, Cenovus, JACOS)- built $75 million sales pipeline in 18 months in pursuit of global Concentrated Solar Power market with focus on Spain, Germany, the US, the UAE and North Africa; targeted project developers (Solar Millenium, Acciona Energia) and global engineering / EPC firms (Abener Abengoa, TR) - initiated global push into the refinery emission reduction (NOx) market with SCR technology with presentations in Rome, Dusseldorf and Singapore- initiated technology extension into the global WtE (waste to energy) and biomass market working with Mustang Power, JFE (Japan) and BECOM GmbH (Munich)- focus on new capital equipment sales, refinery and chemical plant revamps and engineering studies. -
Director, Business & Market DevelopmentTas Energy Inc. Jan 2008 - May 2009Houston, Tx, UsPower generation, energy storage, district cooling, CHP, industrial process cooling and commercial coolingWorking with the founder, grew gas turbine market by 400% over four years by expanding from OEM sales (mostly GE) to the retrofit market targeting electric utility and IPP power plants in deregulated energy markets.- revitalized power market segment through extensive research with the California CEC, CPUC, CAISO, public utilities (SCE, San Diego Gas & Electric, PG&E) and IPPs (Calpine) in shifting sales focus to the retrofit market- maintained stealth sales focus and achieved first to market status- grew retrofits to 60% of power market revenue with a 3X impact on average revenue per project resulting in the 400% increase- expanded sales strategy to full EPC from EP/OEM; average project size expanded from $3 mm (EP only) to $20 mm (full EPC + thermal energy storage) - expanded sales model to deregulated international markets starting with Spain through agent distribution channel- supported expansion into the Middle East district cooling market resulting in nine project awards over four year span of which the highest profile project was the Crescent of the Palm, Jumeirah Beach (Dubai) at $120 mm USD; achieved 25% of the UAE market- achieved 23 chilled water plant sales (US market) through distribution strategy shift from under performing distribution partner (The Trane Company) to direct sales / vertical marketing with a focus on data centers, healthcare and hospitality -
Director Of MarketingTas Energy Inc. May 2005 - Dec 2007Houston, Tx, UsRecruited by CEO for newly created global marketing leadership role for late stage start-up energy technology company. Position later expanded to include global business development.Highgraded / transitioned engineering centric sales force to selling on financial value based on NPV savings. Directly contributed to 100% compound growth from 2005 to 2008.- repositioned TAS brand based on energy efficiency and resultant energy cost savings- revamped website and significantly expanded based on energy efficiency value proposition- increased international brand recognition and positioned TAS for market entry / expansion in the Middle East GCC countries with advertising campaigns, trade show participation, industry association sponsorships, target conference presentations, 15+ articles and editorials in positioning TAS as a recognized market / technology leader
-
Director Of Business Development & Product MarketingDte Energy Technologies Feb 2003 - Mar 2005Detroit, Michigan, UsRecruited by COO to global $60mm co-generation start-up subsidiary in a turnaround technology commercialization role with mandate to achieve profitability. - achieved 15% manufacturing, 12% installation and 33% service cost reductions in ENI 85 product optimization- negotiated and closed 3 new distributors in transition from bid & spec to partner distribution and direct sales model- narrowed geographic footprint to 5 states and 6 verticals- streamlined staged gate development process and introduced "deal structure" process to strengthen commercial selling skills- achieved 17 cogeneration unit sales and improved net margin by 10%- grew Asian revenues to 34% of sales through ENI 85 new product introduction with distributor Samsung Power Systems Division- conceived, implemented and managed energy|then.....energy|now campaign which successfully redirected sales focus from technical product to customer "solution" emphasis -
Senior Director Of MarketingDynegy Jul 1997 - Jun 2002Irving, Texas, UsPower generation, wholesale gas, retail electric, midstream NGLs- achieved $70 mm gross margin and acquired 54 new commercial and industrial customers in the formation of Dynegy Energy Services (2001) with initial market entry in ERCOT (TX) with expansion into IL and NY- achieved 850 MW of peak load sales in the first year of operation - implemented the pricing function for fixed and variable rates based on analysis of each prospect's 8760 strip hourly usage- grew wholesale gas long-term contract sales with target utility customers through risk management products- supported creation of two retail gas JVs achieving 500,000 small C&I and residential customers (SouthStar and Nicor Energy)- developed the 1999 midstream sales plan for Chevron's former midstream group with the objective of sustaining premium margin and price leadership position in the face of increased competitive pricing pressure- working with the CEO and division President, created 10 year planing model to support merchant energy strategy across US electric and natural gas markets for wholesale, trading and retail sales. Recruited to $5 billion global energy merchant by COO as the company’s first classical marketing hire to establish the Product Marketing function. Managed 13 person marketing staff and $1.6mm budget. Founding team member of Dynegy Energy Services, served on ERCOT EDI testing team prior to market opening, managed pricing function, initiated expansion into Illinois and New York deregulated electric markets, supported key accounts and managed all division marketing. -
Director, Natural Gas MarketingAquila Nov 1995 - Jul 1997UsNatural gas sales to commercial and industrial markets (wholesale & retail)- authored 1997 commercial market business plan with revenue target of $135 million working directly with the division President- developed both fixed and variable pricing plans under the branded Energy Savings Plan- drove development of an integrated invoicing (multi-location, multi-product, multi-utility) consolidated invoice in drive to reduce client invoice processing costs; the Mayo Clinic served as alpha customer- led development of energy analysis and monitoring software products with the objective of helping customers better manage energy costs; initiated concepts, conducted market research, led development and successfully launched to agent sales channel -
National Accounts Group Manager, Product MarketingSprint Jan 1992 - Nov 1995Overland Park, Kansas, UsFONCARD product marketing position for Sprint National Accounts and later Sprint Business; managed $200 million product line; increased market share of mature product line; exceeded plan by 125% (’92), 104% (’93) and 102% (’94).- managed surcharge and feature pricing across 10 calling card offerings and 91 international jurisdictions- created, designed, negotiated and implemented custom development solutions for global accounts including IBM, FTD, Delta, Hershey's, BellSouth, US Federal Gov't and Smithkline; custom solutions averaged $100,000 in incremental monthly revenue- in support of Smithkline customized solution, initiated a partnership with AMEX Corporate Credit Card division which resulted in a first to market global invoicing solution targeting multi-nationals with an estimated incremental revenue potential exceeding $1 million / month -
Sales ManagerMci Telecommunications 1989 - 1991Sales management of long distance services to commercial and industrial accounts- 1991 achieved 108% of plan- responsible for driving $500,000 / year incremental growth- managed to monthly quotas
-
National Account RepresentativeIbm 1982 - 1985Armonk, New York, Ny, UsHardware and software sales- achieved quota 100% clubs for two years on quota- closed the first computer sale for the Ameren Calloway nuclear plant- won the top performance award for the Marketing School (sales training), which is the final training class in a one year training program
Peter Armstrong Skills
Energy
Strategy
Business Development
Start Ups
Contract Negotiation
Strategic Planning
Management
New Business Development
Leadership
Product Development
Project Management
Product Marketing
Engineering
Energy Industry
Pricing
Renewable Energy
Cross Functional Team Leadership
Sales
Business Strategy
Energy Efficiency
Petroleum
Capital Equipment
Marketing Strategy
Marketing Management
Crm
Marketing
Budgets
Market Research
Business Planning
Market Analysis
Project Planning
Selling
International Business
Solar Energy
Smart Grid
Power Generation
Customer Relationship Management
Peter Armstrong Education Details
-
Washington University In St. Louis - Olin Business SchoolMba -
Rockhurst UniversityMarketing Management
Frequently Asked Questions about Peter Armstrong
What company does Peter Armstrong work for?
Peter Armstrong works for Linde Engineering North America Inc.
What is Peter Armstrong's role at the current company?
Peter Armstrong's current role is Vice President Of Marketing & Business Development at Linde Engineering Americas.
What is Peter Armstrong's email address?
Peter Armstrong's email address is pe****@****rgy.com
What is Peter Armstrong's direct phone number?
Peter Armstrong's direct phone number is +133783*****
What schools did Peter Armstrong attend?
Peter Armstrong attended Washington University In St. Louis - Olin Business School, Rockhurst University.
What skills is Peter Armstrong known for?
Peter Armstrong has skills like Energy, Strategy, Business Development, Start Ups, Contract Negotiation, Strategic Planning, Management, New Business Development, Leadership, Product Development, Project Management, Product Marketing.
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Aero Online
Your AI prospecting assistant
Select data to include:
Total price:
$0.00
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial