Peter Schack 🚀
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Peter Schack 🚀 Email & Phone Number

Digital Department Director and Partner at LAZZAWEB
Location: Aalborg, North Denmark Region, Denmark 16 work roles 3 schools
1 work email found @schack-media.dk LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Current company
Role
Digital Department Director and Partner
Location
Aalborg, North Denmark Region, Denmark
Company size

Who is Peter Schack 🚀? Overview

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Quick answer

Peter Schack 🚀 is listed as Digital Department Director and Partner at LAZZAWEB, a with 41 employees, based in Aalborg, North Denmark Region, Denmark. AeroLeads shows a work email signal at schack-media.dk and a matched LinkedIn profile for Peter Schack 🚀.

Peter Schack 🚀 previously worked as Partner & Digital Department Director at Lazzaweb and Partner & Head of SEO & Copy at Lazzaweb. Peter Schack 🚀 holds Digital Media, Multimedie-Integrator from Techcollege.

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{first}@schack-media.dk
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AeroLeads found 1 current-domain work email signal for Peter Schack 🚀. Compare company email patterns before reaching out.

Profile bio

About Peter Schack 🚀

With over 20 years of experience in sales and online marketing, across retail, agencies, and in-house roles, I’ve developed a holistic and data-driven approach to marketing. This journey has led me to my current role as Partner and Digital Department Director at LAZZAWEB, where I’m responsible for the daily management of our Paid Social and Tracking departments.I am driven by delivering results through employee development, product optimization, and data-driven growth. My key strengths – developer, optimist, includer, analyzer, and responsibility – reflect both my leadership style and collaborative approach.As a leader, my goal is clear: happy employees and high customer satisfaction. My last 11 GAIS evaluations highlight this, with a score of 96 out of 100 for employee satisfaction and an average of 97 for leadership. I believe that teams working with structured processes and clear frameworks achieve the best outcomes, both for clients and the business.At LAZZAWEB, my responsibilities include: ✔️ Leading 8 talented employees in the Paid Social and Tracking departments. ✔️ Optimizing workflows through automation and frameworks. ✔️ Strategic planning and business development. ✔️ Data analysis and digital product development. ✔️ Developing employee skills and ensuring a high professional standard. ✔️ Building efficient teams with a focus on process optimization. ✔️ Achieving high customer satisfaction and minimal churn. ✔️ Driving growth in both revenue and profitability.Previously, I have led 14 employees across SEO, Copy, and CRO departments and worked on international online marketing campaigns and large media plans across various countries.If you’d like to learn more about how I work with digital strategy and leadership, feel free to reach out to me here on LinkedIn.

Listed skills include Seo, Google Analytics, Online Marketing, Google Adwords, and 48 others.

Current workplace

Peter Schack 🚀's current company

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LAZZAWEB
Lazzaweb
Digital Department Director and Partner
Aalborg, DK
Website
Employees
41
AeroLeads page
16 roles

Peter Schack 🚀 work experience

A career timeline built from the work history available for this profile.

Digital Department Director And Partner

Aalborg, Dk

Partner & Digital Department Director

Current

Aalborg, Region Nordjylland, Danmark

Responsibilities:• Managing 9 skilled employees in Paid Social and Tracking.• Developing team members and ensuring a high level of expertise within the department.• Establishing another team built on strong processes and frameworks.• Ensuring high customer satisfaction and minimizing churn.• Optimizing workflows through automation and frameworks.• Strategic planning and business development.Additional tasks:• Further developing and innovating the department's workflow and product.• Ensuring a smooth and effective onboarding process.Achievements:• Built a new Paid Social department, growing the team from 1 to 7 employees in just 6 months.• Won the Global Digital Excellence Awards for Best Use of Facebook/Instagram! 2024.

Mar 2024 - Present

Partner & Head Of Seo & Copy

Aalborg, Nordjylland, Danmark

My two main objectives as a leader are:1. To have the happiest employees by focusing on employee development, job satisfaction, and contentment.2. To achieve high customer satisfaction by delivering valuable results through strong frameworks, proactiveness, and thoroughness.Areas of Responsibility:• Managerial responsibility for about 14 employees in the SEO and Copy departments respectively.• Develop the employees and ensure a high level of expertise in the department.• Create a team that operates based on processes and frameworks.• Ensure high customer satisfaction and the fewest possible churns.Other Tasks:• Further develop and innovate the department's workflow and product.• Ensure a good onboarding process.Results:I have some of the happiest employees in Denmark.In the last eleven GAIS measurements, the department scored an average of 96 out of 100 in job satisfaction.In the same GAIS measurements, I scored an average of 97 out of 100 as a leader.The department also has some of the happiest customers in Denmark.This is clearly seen with an impressive NPS score of 74 out of 100.

Aug 2023 - Feb 2024

Head Of Seo & Copy

Aalborg, Nordjylland, Danmark

My two main objectives as a leader are:1. To have the happiest employees by focusing on employee development, job satisfaction, and contentment.2. To achieve high customer satisfaction by delivering valuable results through strong frameworks, proactiveness, and thoroughness.Areas of Responsibility:• Managerial responsibility for about 10 employees in the SEO and Copy departments respectively.• Develop the employees and ensure a high level of expertise in the department.• Create a team that operates based on processes and frameworks.• Ensure high customer satisfaction and the fewest possible churns.Other Tasks:• Further develop and innovate the department's workflow and product.• Ensure a good onboarding process.Results:I have some of the happiest employees in Denmark.In the last eight GAIS measurements, the department scored an average of 96 out of 100 in job satisfaction.In the same GAIS measurements, I scored an average of 97 out of 100 as a leader.The department also has some of the happiest customers in Denmark.This is clearly seen with an impressive NPS score of 83.33 out of 100.

Apr 2021 - Jul 2023

Senior Organic Search Specialist

Aalborg, Nordjylland, Danmark

Nov 2020 - Mar 2021

Head Of Digital (Strategic Media Manager)

Region Nordjylland, Danmark

Areas of Responsibility:• Strategic planning of VisitNordjylland's digital marketing activities both domestically and internationally.• Analyzing numbers and data from Google Analytics, Google Ads, Facebook, Instagram, and other relevant sources.• Coordination with external agencies.• Responsible for own digital channels, including Facebook, Instagram, newsletters, and website.• Coordination of digital activities for partners.Other Tasks:• Helping colleagues understand and interpret the data behind the numbers.• Reporting to partners.• Preparing media plans with budget allocation and media mix.• Digital idea generation for new opportunities internally and with partners.Results:• Google Ads: 126% more clicks to the website at a cost that is 83% lower.• Facebook Ads: 98% lower cost for video views and 59% lower cost per landing page view.• Instagram: 13,750 more followers in a year, an increase of 154%, with 7,100,000 organic views on posts.• Project management of a new website for VisitNordjylland, which is one of the most extensive in the tourism industry. The website performs 20-30% better than the other major Visit-sites.• In addition, I have developed an automated dashboard that provides an overview of all online activities across channels. This has made it possible to report faster and provide a comprehensive view of digital quality.

Jun 2019 - Jul 2020

Head Of Social Media & Senior Seo Specialist

Aalborg, Region Nordjylland, Danmark

Areas of Responsibility:• Planning and execution of online marketing strategies for own clients.• Coaching employees in the use of new and advanced features on Facebook.• Coaching employees in digital strategies for their clients.Other Tasks:• Project management and coordination of various development projects with both internal and external developers.• Giving lectures and teaching in online marketing and social media.• Facebook, Instagram, Snapchat, LinkedIn, E-mail marketing, and SEO.• Online Marketing in Denmark, Norway, Sweden, Germany, and the Netherlands.• Business development and strategic planning with clients.• Many different CMS's including DanDomain, WordPress, and Magento.Results:Facebook customer, peak season 2018 vs. peak season 2017Website visits increased by 45%New visitors increased by 38%Revenue growth of 82%Conversion rate increased by 14%Traffic-generating campaign with an ROI of 9.5xRetargeting campaign with an ROI of 39xBest advertisement had an ROI of 47x

Mar 2017 - May 2019

Social Media & Seo Specialist

Aalborg

Social Media Marketing and Search Engine Optimization• Project management of Facebook, LinkedIn, and SEO solutions• Planning of online marketing strategy• Execution of Facebook, LinkedIn, and SEO strategy• Traffic and conversion tracking• Speaker and teacher in online marketing• Setting up and reporting of A/B split tests

Nov 2015 - Mar 2017

Marketingkoordinator

Exportgruppen Hèlia / Scan-Line

Houvej 10, Hou

Areas of Responsibility:• Planning and execution of online marketing strategies for Exportgruppen Hélia.• Ensuring Hélia's business objectives were supported by digital initiatives.Other Tasks:• Development of Exportgruppen Hèlia's digital strategy, where the goal was, among other things, increased visibility online.• Development and launch of the eCommerce website (scan-line.fr).• Project management and coordination with partners in China, Vietnam, and France.• Development of an intranet portal.• SEM/Google AdWords setup and maintenance.• SEO with good results.• Graphic production (Photoshop, InDesign, Illustrator).• Video production (storyboards, filming, editing, and post-processing).

Jul 2012 - Feb 2015

Owner

Schack Media

Aalborg

Sep 2011 - Dec 2014

Drifttekniker

Tdc

Ă…rhus Area, Denmark

Arbejdsområder:• Teknisk fejlsøgning i IT systemer.• Remote fejlretning.• Vejledning til kunder ved mulig selvrettelser.• Support til TDC hotlinere og teknikere.

Jul 2009 - Aug 2011

Salgscoach & Fagcoach

Tdc

Aalborg

Arbejdsområder:• Undervisning i IT systemer og fejlløsning.• Motivering af medarbejdere.• Undervisning i LEAN.• Afholdning af daglig briefingmøder.• Undervisning af hotlinemedarbejdere.• Coaching af medarbejdere med fokus på effektivisering, forbedring og salg.• KPI (Key Point Indikator) forandringsagent.

Sep 2007 - Jul 2009

Hotliner

Tdc

Ă…rhus Area, Denmark

Arbejdsområder:• Salg og service konsulent pr. telefon. • Topperformer på samtlige KPI mål. • Superbruger og coach efter en måned.

Sep 2006 - Sep 2007

Leder For Bang & Olufsen

Ă…rhus Area, Denmark

Arbejdsområder:• Ansvarlig ved etablering af den nye Bang & Olufsen i Salling Århus. • Ansvarlig for den daglige drift.• Ansvarshavende for 4 medarbejdere og en elev.• Udarbejdelse af vagtplaner.• Motivation af medarbejdere.

Sep 2005 - Sep 2006

OmrĂĄde Ansvarlig

Viborg

Områdeansvarlig i Radio/TV afd.. Herunder en stor del personlig og opsøgende salg, samt ansvarlig for varer bestilling/modtagelse, lagerstyring og butikkens udseende, plus at holde 4 ungarbejder til ilden.

Aug 2004 - Sep 2005

Elev

Vejle Area, Denmark

Elev i Radio/TV afdelingen. Grundlæggende uddannelse i butik og salg, herunder salgspsykologi, behovsafdækning og forskellige salgs modeller, så som BALA og EFU

Aug 2002 - Aug 2004
Team & coworkers

Colleagues at LAZZAWEB

Other employees you can reach at lazzaweb.dk. View company contacts for 41 employees →

3 education records

Peter Schack 🚀 education

Digital Media, Multimedie-Integrator

Activities and Societies: Multimedie-integratorUddannelsen kombinerer design i grafiske designprogrammer som Photoshop, InDesign og.

Online Marketing Manager, (Del Af) Akademiuddannelse I International Handel Og Markedføring

Indholdet på Online Marketing tager udgangspunkt i de kompetencer erhvervslivet efterspørger med fokus på sociale medier, e-mail.

Hg2, Butiksassistent

Erhvervsgymnasiet Grindsted
FAQ

Frequently asked questions about Peter Schack 🚀

Quick answers generated from the profile data available on this page.

What company does Peter Schack 🚀 work for?

Peter Schack 🚀 works for LAZZAWEB.

What is Peter Schack 🚀's role at LAZZAWEB?

Peter Schack 🚀 is listed as Digital Department Director and Partner at LAZZAWEB.

What is Peter Schack 🚀's email address?

AeroLeads has found 1 work email signal at @schack-media.dk for Peter Schack 🚀 at LAZZAWEB.

Where is Peter Schack 🚀 based?

Peter Schack 🚀 is based in Aalborg, North Denmark Region, Denmark while working with LAZZAWEB.

What companies has Peter Schack 🚀 worked for?

Peter Schack 🚀 has worked for Lazzaweb, Visitnordjylland, River Online, Exportgruppen Hèlia / Scan-Line, and Schack Media.

Who are Peter Schack 🚀's colleagues at LAZZAWEB?

Peter Schack 🚀's colleagues at LAZZAWEB include Albert Kristensen, Andreas Jensen, Jakob Krøjgaard Foldager, Claus Bressay, and Anne Bach Nielsen.

How can I contact Peter Schack 🚀?

You can use AeroLeads to view verified contact signals for Peter Schack 🚀 at LAZZAWEB, including work email, phone, and LinkedIn data when available.

What schools did Peter Schack 🚀 attend?

Peter Schack 🚀 holds Digital Media, Multimedie-Integrator from Techcollege.

What skills is Peter Schack 🚀 known for?

Peter Schack 🚀 is listed with skills including Seo, Google Analytics, Online Marketing, Google Adwords, Content Marketing, Photoshop, Email Marketing, and Social Media Marketing.

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