Peter Schack 🚀 Email and Phone Number
Peter Schack 🚀 work email
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Peter Schack 🚀 personal email
With over 20 years of experience in sales and online marketing, across retail, agencies, and in-house roles, I’ve developed a holistic and data-driven approach to marketing. This journey has led me to my current role as Partner and Digital Department Director at LAZZAWEB, where I’m responsible for the daily management of our Paid Social and Tracking departments.I am driven by delivering results through employee development, product optimization, and data-driven growth. My key strengths – developer, optimist, includer, analyzer, and responsibility – reflect both my leadership style and collaborative approach.As a leader, my goal is clear: happy employees and high customer satisfaction. My last 11 GAIS evaluations highlight this, with a score of 96 out of 100 for employee satisfaction and an average of 97 for leadership. I believe that teams working with structured processes and clear frameworks achieve the best outcomes, both for clients and the business.At LAZZAWEB, my responsibilities include: ✔️ Leading 8 talented employees in the Paid Social and Tracking departments. ✔️ Optimizing workflows through automation and frameworks. ✔️ Strategic planning and business development. ✔️ Data analysis and digital product development. ✔️ Developing employee skills and ensuring a high professional standard. ✔️ Building efficient teams with a focus on process optimization. ✔️ Achieving high customer satisfaction and minimal churn. ✔️ Driving growth in both revenue and profitability.Previously, I have led 14 employees across SEO, Copy, and CRO departments and worked on international online marketing campaigns and large media plans across various countries.If you’d like to learn more about how I work with digital strategy and leadership, feel free to reach out to me here on LinkedIn.
Lazzaweb
View- Website:
- lazzaweb.dk
- Employees:
- 41
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Digital Department Director And PartnerLazzawebAalborg, Dk -
Partner & Digital Department DirectorLazzaweb Mar 2024 - PresentAalborg, Region Nordjylland, DanmarkResponsibilities:• Managing 9 skilled employees in Paid Social and Tracking.• Developing team members and ensuring a high level of expertise within the department.• Establishing another team built on strong processes and frameworks.• Ensuring high customer satisfaction and minimizing churn.• Optimizing workflows through automation and frameworks.• Strategic planning and business development.Additional tasks:• Further developing and innovating the department's workflow and product.• Ensuring a smooth and effective onboarding process.Achievements:• Built a new Paid Social department, growing the team from 1 to 7 employees in just 6 months.• Won the Global Digital Excellence Awards for Best Use of Facebook/Instagram! 2024. -
Partner & Head Of Seo & CopyLazzaweb Aug 2023 - Feb 2024Aalborg, Nordjylland, DanmarkMy two main objectives as a leader are:1. To have the happiest employees by focusing on employee development, job satisfaction, and contentment.2. To achieve high customer satisfaction by delivering valuable results through strong frameworks, proactiveness, and thoroughness.Areas of Responsibility:• Managerial responsibility for about 14 employees in the SEO and Copy departments respectively.• Develop the employees and ensure a high level of expertise in the department.• Create a team that operates based on processes and frameworks.• Ensure high customer satisfaction and the fewest possible churns.Other Tasks:• Further develop and innovate the department's workflow and product.• Ensure a good onboarding process.Results:I have some of the happiest employees in Denmark.In the last eleven GAIS measurements, the department scored an average of 96 out of 100 in job satisfaction.In the same GAIS measurements, I scored an average of 97 out of 100 as a leader.The department also has some of the happiest customers in Denmark.This is clearly seen with an impressive NPS score of 74 out of 100. -
Head Of Seo & CopyLazzaweb Apr 2021 - Jul 2023Aalborg, Nordjylland, DanmarkMy two main objectives as a leader are:1. To have the happiest employees by focusing on employee development, job satisfaction, and contentment.2. To achieve high customer satisfaction by delivering valuable results through strong frameworks, proactiveness, and thoroughness.Areas of Responsibility:• Managerial responsibility for about 10 employees in the SEO and Copy departments respectively.• Develop the employees and ensure a high level of expertise in the department.• Create a team that operates based on processes and frameworks.• Ensure high customer satisfaction and the fewest possible churns.Other Tasks:• Further develop and innovate the department's workflow and product.• Ensure a good onboarding process.Results:I have some of the happiest employees in Denmark.In the last eight GAIS measurements, the department scored an average of 96 out of 100 in job satisfaction.In the same GAIS measurements, I scored an average of 97 out of 100 as a leader.The department also has some of the happiest customers in Denmark.This is clearly seen with an impressive NPS score of 83.33 out of 100. -
Senior Organic Search SpecialistLazzaweb Nov 2020 - Mar 2021Aalborg, Nordjylland, Danmark -
Head Of Digital (Strategic Media Manager)Visitnordjylland Jun 2019 - Jul 2020Region Nordjylland, DanmarkAreas of Responsibility:• Strategic planning of VisitNordjylland's digital marketing activities both domestically and internationally.• Analyzing numbers and data from Google Analytics, Google Ads, Facebook, Instagram, and other relevant sources.• Coordination with external agencies.• Responsible for own digital channels, including Facebook, Instagram, newsletters, and website.• Coordination of digital activities for partners.Other Tasks:• Helping colleagues understand and interpret the data behind the numbers.• Reporting to partners.• Preparing media plans with budget allocation and media mix.• Digital idea generation for new opportunities internally and with partners.Results:• Google Ads: 126% more clicks to the website at a cost that is 83% lower.• Facebook Ads: 98% lower cost for video views and 59% lower cost per landing page view.• Instagram: 13,750 more followers in a year, an increase of 154%, with 7,100,000 organic views on posts.• Project management of a new website for VisitNordjylland, which is one of the most extensive in the tourism industry. The website performs 20-30% better than the other major Visit-sites.• In addition, I have developed an automated dashboard that provides an overview of all online activities across channels. This has made it possible to report faster and provide a comprehensive view of digital quality. -
Head Of Social Media & Senior Seo SpecialistRiver Online Mar 2017 - May 2019Aalborg, Region Nordjylland, DanmarkAreas of Responsibility:• Planning and execution of online marketing strategies for own clients.• Coaching employees in the use of new and advanced features on Facebook.• Coaching employees in digital strategies for their clients.Other Tasks:• Project management and coordination of various development projects with both internal and external developers.• Giving lectures and teaching in online marketing and social media.• Facebook, Instagram, Snapchat, LinkedIn, E-mail marketing, and SEO.• Online Marketing in Denmark, Norway, Sweden, Germany, and the Netherlands.• Business development and strategic planning with clients.• Many different CMS's including DanDomain, WordPress, and Magento.Results:Facebook customer, peak season 2018 vs. peak season 2017Website visits increased by 45%New visitors increased by 38%Revenue growth of 82%Conversion rate increased by 14%Traffic-generating campaign with an ROI of 9.5xRetargeting campaign with an ROI of 39xBest advertisement had an ROI of 47x -
Social Media & Seo SpecialistRiver Online Nov 2015 - Mar 2017AalborgSocial Media Marketing and Search Engine Optimization• Project management of Facebook, LinkedIn, and SEO solutions• Planning of online marketing strategy• Execution of Facebook, LinkedIn, and SEO strategy• Traffic and conversion tracking• Speaker and teacher in online marketing• Setting up and reporting of A/B split tests -
MarketingkoordinatorExportgruppen Hèlia / Scan-Line Jul 2012 - Feb 2015Houvej 10, HouAreas of Responsibility:• Planning and execution of online marketing strategies for Exportgruppen Hélia.• Ensuring Hélia's business objectives were supported by digital initiatives.Other Tasks:• Development of Exportgruppen Hèlia's digital strategy, where the goal was, among other things, increased visibility online.• Development and launch of the eCommerce website (scan-line.fr).• Project management and coordination with partners in China, Vietnam, and France.• Development of an intranet portal.• SEM/Google AdWords setup and maintenance.• SEO with good results.• Graphic production (Photoshop, InDesign, Illustrator).• Video production (storyboards, filming, editing, and post-processing).
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OwnerSchack Media Sep 2011 - Dec 2014Aalborg
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DriftteknikerTdc Jul 2009 - Aug 2011Århus Area, DenmarkArbejdsområder:• Teknisk fejlsøgning i IT systemer.• Remote fejlretning.• Vejledning til kunder ved mulig selvrettelser.• Support til TDC hotlinere og teknikere.
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Salgscoach & FagcoachTdc Sep 2007 - Jul 2009AalborgArbejdsområder:• Undervisning i IT systemer og fejlløsning.• Motivering af medarbejdere.• Undervisning i LEAN.• Afholdning af daglig briefingmøder.• Undervisning af hotlinemedarbejdere.• Coaching af medarbejdere med fokus på effektivisering, forbedring og salg.• KPI (Key Point Indikator) forandringsagent.
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HotlinerTdc Sep 2006 - Sep 2007Århus Area, DenmarkArbejdsområder:• Salg og service konsulent pr. telefon. • Topperformer på samtlige KPI mål. • Superbruger og coach efter en måned.
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Leder For Bang & OlufsenSalling, Salling Group Sep 2005 - Sep 2006Århus Area, DenmarkArbejdsområder:• Ansvarlig ved etablering af den nye Bang & Olufsen i Salling Århus. • Ansvarlig for den daglige drift.• Ansvarshavende for 4 medarbejdere og en elev.• Udarbejdelse af vagtplaner.• Motivation af medarbejdere. -
Område AnsvarligFøtex, Dansk Supermarkde Aug 2004 - Sep 2005ViborgOmrådeansvarlig i Radio/TV afd.. Herunder en stor del personlig og opsøgende salg, samt ansvarlig for varer bestilling/modtagelse, lagerstyring og butikkens udseende, plus at holde 4 ungarbejder til ilden. -
ElevBilka Aug 2002 - Aug 2004Vejle Area, DenmarkElev i Radio/TV afdelingen. Grundlæggende uddannelse i butik og salg, herunder salgspsykologi, behovsafdækning og forskellige salgs modeller, så som BALA og EFU
Peter Schack 🚀 Skills
Peter Schack 🚀 Education Details
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Multimedie-Integrator -
Erhvervsgymnasiet GrindstedButiksassistent
Frequently Asked Questions about Peter Schack 🚀
What company does Peter Schack 🚀 work for?
Peter Schack 🚀 works for Lazzaweb
What is Peter Schack 🚀's role at the current company?
Peter Schack 🚀's current role is Digital Department Director and Partner.
What is Peter Schack 🚀's email address?
Peter Schack 🚀's email address is pe****@****edia.dk
What schools did Peter Schack 🚀 attend?
Peter Schack 🚀 attended Techcollege, Bigum&co, Erhvervsgymnasiet Grindsted.
What skills is Peter Schack 🚀 known for?
Peter Schack 🚀 has skills like Seo, Google Analytics, Online Marketing, Google Adwords, Content Marketing, Photoshop, Email Marketing, Social Media Marketing, Facebook Marketing, Web Design, User Interface Design, Social Media.
Who are Peter Schack 🚀's colleagues?
Peter Schack 🚀's colleagues are Lasse Skovmand Jensen, Casper Næsager, Lina Mancini, Jakob Krøjgaard Foldager, Albert Kristensen, Jonas Asbjørn Sørensen, Andreas Jensen 🔥.
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Peter Hviid Schack
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Peter Schack
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Peter Schack
Copenhagen
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