Peter Schack 🚀

Peter Schack 🚀 Email and Phone Number

Digital Department Director and Partner @ LAZZAWEB
Aalborg, DK
Peter Schack 🚀's Location
Aalborg, North Denmark Region, Denmark, Denmark
Peter Schack 🚀's Contact Details

Peter Schack 🚀 work email

Peter Schack 🚀 personal email

n/a
About Peter Schack 🚀

With over 20 years of experience in sales and online marketing, across retail, agencies, and in-house roles, I’ve developed a holistic and data-driven approach to marketing. This journey has led me to my current role as Partner and Digital Department Director at LAZZAWEB, where I’m responsible for the daily management of our Paid Social and Tracking departments.I am driven by delivering results through employee development, product optimization, and data-driven growth. My key strengths – developer, optimist, includer, analyzer, and responsibility – reflect both my leadership style and collaborative approach.As a leader, my goal is clear: happy employees and high customer satisfaction. My last 11 GAIS evaluations highlight this, with a score of 96 out of 100 for employee satisfaction and an average of 97 for leadership. I believe that teams working with structured processes and clear frameworks achieve the best outcomes, both for clients and the business.At LAZZAWEB, my responsibilities include: ✔️ Leading 8 talented employees in the Paid Social and Tracking departments. ✔️ Optimizing workflows through automation and frameworks. ✔️ Strategic planning and business development. ✔️ Data analysis and digital product development. ✔️ Developing employee skills and ensuring a high professional standard. ✔️ Building efficient teams with a focus on process optimization. ✔️ Achieving high customer satisfaction and minimal churn. ✔️ Driving growth in both revenue and profitability.Previously, I have led 14 employees across SEO, Copy, and CRO departments and worked on international online marketing campaigns and large media plans across various countries.If you’d like to learn more about how I work with digital strategy and leadership, feel free to reach out to me here on LinkedIn.

Peter Schack 🚀's Current Company Details
LAZZAWEB

Lazzaweb

View
Digital Department Director and Partner
Aalborg, DK
Website:
lazzaweb.dk
Employees:
41
Peter Schack 🚀 Work Experience Details
  • Lazzaweb
    Digital Department Director And Partner
    Lazzaweb
    Aalborg, Dk
  • Lazzaweb
    Partner & Digital Department Director
    Lazzaweb Mar 2024 - Present
    Aalborg, Region Nordjylland, Danmark
    Responsibilities:• Managing 9 skilled employees in Paid Social and Tracking.• Developing team members and ensuring a high level of expertise within the department.• Establishing another team built on strong processes and frameworks.• Ensuring high customer satisfaction and minimizing churn.• Optimizing workflows through automation and frameworks.• Strategic planning and business development.Additional tasks:• Further developing and innovating the department's workflow and product.• Ensuring a smooth and effective onboarding process.Achievements:• Built a new Paid Social department, growing the team from 1 to 7 employees in just 6 months.• Won the Global Digital Excellence Awards for Best Use of Facebook/Instagram! 2024.
  • Lazzaweb
    Partner & Head Of Seo & Copy
    Lazzaweb Aug 2023 - Feb 2024
    Aalborg, Nordjylland, Danmark
    My two main objectives as a leader are:1. To have the happiest employees by focusing on employee development, job satisfaction, and contentment.2. To achieve high customer satisfaction by delivering valuable results through strong frameworks, proactiveness, and thoroughness.Areas of Responsibility:• Managerial responsibility for about 14 employees in the SEO and Copy departments respectively.• Develop the employees and ensure a high level of expertise in the department.• Create a team that operates based on processes and frameworks.• Ensure high customer satisfaction and the fewest possible churns.Other Tasks:• Further develop and innovate the department's workflow and product.• Ensure a good onboarding process.Results:I have some of the happiest employees in Denmark.In the last eleven GAIS measurements, the department scored an average of 96 out of 100 in job satisfaction.In the same GAIS measurements, I scored an average of 97 out of 100 as a leader.The department also has some of the happiest customers in Denmark.This is clearly seen with an impressive NPS score of 74 out of 100.
  • Lazzaweb
    Head Of Seo & Copy
    Lazzaweb Apr 2021 - Jul 2023
    Aalborg, Nordjylland, Danmark
    My two main objectives as a leader are:1. To have the happiest employees by focusing on employee development, job satisfaction, and contentment.2. To achieve high customer satisfaction by delivering valuable results through strong frameworks, proactiveness, and thoroughness.Areas of Responsibility:• Managerial responsibility for about 10 employees in the SEO and Copy departments respectively.• Develop the employees and ensure a high level of expertise in the department.• Create a team that operates based on processes and frameworks.• Ensure high customer satisfaction and the fewest possible churns.Other Tasks:• Further develop and innovate the department's workflow and product.• Ensure a good onboarding process.Results:I have some of the happiest employees in Denmark.In the last eight GAIS measurements, the department scored an average of 96 out of 100 in job satisfaction.In the same GAIS measurements, I scored an average of 97 out of 100 as a leader.The department also has some of the happiest customers in Denmark.This is clearly seen with an impressive NPS score of 83.33 out of 100.
  • Lazzaweb
    Senior Organic Search Specialist
    Lazzaweb Nov 2020 - Mar 2021
    Aalborg, Nordjylland, Danmark
  • Visitnordjylland
    Head Of Digital (Strategic Media Manager)
    Visitnordjylland Jun 2019 - Jul 2020
    Region Nordjylland, Danmark
    Areas of Responsibility:• Strategic planning of VisitNordjylland's digital marketing activities both domestically and internationally.• Analyzing numbers and data from Google Analytics, Google Ads, Facebook, Instagram, and other relevant sources.• Coordination with external agencies.• Responsible for own digital channels, including Facebook, Instagram, newsletters, and website.• Coordination of digital activities for partners.Other Tasks:• Helping colleagues understand and interpret the data behind the numbers.• Reporting to partners.• Preparing media plans with budget allocation and media mix.• Digital idea generation for new opportunities internally and with partners.Results:• Google Ads: 126% more clicks to the website at a cost that is 83% lower.• Facebook Ads: 98% lower cost for video views and 59% lower cost per landing page view.• Instagram: 13,750 more followers in a year, an increase of 154%, with 7,100,000 organic views on posts.• Project management of a new website for VisitNordjylland, which is one of the most extensive in the tourism industry. The website performs 20-30% better than the other major Visit-sites.• In addition, I have developed an automated dashboard that provides an overview of all online activities across channels. This has made it possible to report faster and provide a comprehensive view of digital quality.
  • River Online
    Head Of Social Media & Senior Seo Specialist
    River Online Mar 2017 - May 2019
    Aalborg, Region Nordjylland, Danmark
    Areas of Responsibility:• Planning and execution of online marketing strategies for own clients.• Coaching employees in the use of new and advanced features on Facebook.• Coaching employees in digital strategies for their clients.Other Tasks:• Project management and coordination of various development projects with both internal and external developers.• Giving lectures and teaching in online marketing and social media.• Facebook, Instagram, Snapchat, LinkedIn, E-mail marketing, and SEO.• Online Marketing in Denmark, Norway, Sweden, Germany, and the Netherlands.• Business development and strategic planning with clients.• Many different CMS's including DanDomain, WordPress, and Magento.Results:Facebook customer, peak season 2018 vs. peak season 2017Website visits increased by 45%New visitors increased by 38%Revenue growth of 82%Conversion rate increased by 14%Traffic-generating campaign with an ROI of 9.5xRetargeting campaign with an ROI of 39xBest advertisement had an ROI of 47x
  • River Online
    Social Media & Seo Specialist
    River Online Nov 2015 - Mar 2017
    Aalborg
    Social Media Marketing and Search Engine Optimization• Project management of Facebook, LinkedIn, and SEO solutions• Planning of online marketing strategy• Execution of Facebook, LinkedIn, and SEO strategy• Traffic and conversion tracking• Speaker and teacher in online marketing• Setting up and reporting of A/B split tests
  • Exportgruppen Hèlia / Scan-Line
    Marketingkoordinator
    Exportgruppen Hèlia / Scan-Line Jul 2012 - Feb 2015
    Houvej 10, Hou
    Areas of Responsibility:• Planning and execution of online marketing strategies for Exportgruppen Hélia.• Ensuring Hélia's business objectives were supported by digital initiatives.Other Tasks:• Development of Exportgruppen Hèlia's digital strategy, where the goal was, among other things, increased visibility online.• Development and launch of the eCommerce website (scan-line.fr).• Project management and coordination with partners in China, Vietnam, and France.• Development of an intranet portal.• SEM/Google AdWords setup and maintenance.• SEO with good results.• Graphic production (Photoshop, InDesign, Illustrator).• Video production (storyboards, filming, editing, and post-processing).
  • Schack Media
    Owner
    Schack Media Sep 2011 - Dec 2014
    Aalborg
  • Tdc
    Drifttekniker
    Tdc Jul 2009 - Aug 2011
    Århus Area, Denmark
    Arbejdsområder:• Teknisk fejlsøgning i IT systemer.• Remote fejlretning.• Vejledning til kunder ved mulig selvrettelser.• Support til TDC hotlinere og teknikere.
  • Tdc
    Salgscoach & Fagcoach
    Tdc Sep 2007 - Jul 2009
    Aalborg
    Arbejdsområder:• Undervisning i IT systemer og fejlløsning.• Motivering af medarbejdere.• Undervisning i LEAN.• Afholdning af daglig briefingmøder.• Undervisning af hotlinemedarbejdere.• Coaching af medarbejdere med fokus på effektivisering, forbedring og salg.• KPI (Key Point Indikator) forandringsagent.
  • Tdc
    Hotliner
    Tdc Sep 2006 - Sep 2007
    Århus Area, Denmark
    Arbejdsområder:• Salg og service konsulent pr. telefon. • Topperformer på samtlige KPI mål. • Superbruger og coach efter en måned.
  • Salling, Salling Group
    Leder For Bang & Olufsen
    Salling, Salling Group Sep 2005 - Sep 2006
    Århus Area, Denmark
    Arbejdsområder:• Ansvarlig ved etablering af den nye Bang & Olufsen i Salling Århus. • Ansvarlig for den daglige drift.• Ansvarshavende for 4 medarbejdere og en elev.• Udarbejdelse af vagtplaner.• Motivation af medarbejdere.
  • Føtex, Dansk Supermarkde
    Område Ansvarlig
    Føtex, Dansk Supermarkde Aug 2004 - Sep 2005
    Viborg
    Områdeansvarlig i Radio/TV afd.. Herunder en stor del personlig og opsøgende salg, samt ansvarlig for varer bestilling/modtagelse, lagerstyring og butikkens udseende, plus at holde 4 ungarbejder til ilden.
  • Bilka
    Elev
    Bilka Aug 2002 - Aug 2004
    Vejle Area, Denmark
    Elev i Radio/TV afdelingen. Grundlæggende uddannelse i butik og salg, herunder salgspsykologi, behovsafdækning og forskellige salgs modeller, så som BALA og EFU

Peter Schack 🚀 Skills

Seo Google Analytics Online Marketing Google Adwords Content Marketing Photoshop Email Marketing Social Media Marketing Facebook Marketing Web Design User Interface Design Social Media Html 5 Css Danish E Commerce Seo E Commerce Sem After Effects Facebook B2b User Experience Sales Xml Mac Joomla Cms English Front End Web Development Graphic Design Premiere Microsoft Office Coaching Customer Service Indesign Digital Marketing Mailchimp Digitale Medier Onlineannoncering Webanalyse Digital Strategi Optimering Af Konverteringer Wordpress Dataanalyse Html Illustrator Flash 3d Studio Max Asp.net Led Displays Digital Signage

Peter Schack 🚀 Education Details

Frequently Asked Questions about Peter Schack 🚀

What company does Peter Schack 🚀 work for?

Peter Schack 🚀 works for Lazzaweb

What is Peter Schack 🚀's role at the current company?

Peter Schack 🚀's current role is Digital Department Director and Partner.

What is Peter Schack 🚀's email address?

Peter Schack 🚀's email address is pe****@****edia.dk

What schools did Peter Schack 🚀 attend?

Peter Schack 🚀 attended Techcollege, Bigum&co, Erhvervsgymnasiet Grindsted.

What skills is Peter Schack 🚀 known for?

Peter Schack 🚀 has skills like Seo, Google Analytics, Online Marketing, Google Adwords, Content Marketing, Photoshop, Email Marketing, Social Media Marketing, Facebook Marketing, Web Design, User Interface Design, Social Media.

Who are Peter Schack 🚀's colleagues?

Peter Schack 🚀's colleagues are Lasse Skovmand Jensen, Casper Næsager, Lina Mancini, Jakob Krøjgaard Foldager, Albert Kristensen, Jonas Asbjørn Sørensen, Andreas Jensen 🔥.

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