- Led the redesign of sales compensation model communication and reporting standards with sales leadership, identifying 1.5M in cost savings.-Creating self-serving dashboards, allowing a massive cut in ad-hoc reporting and targeting requests. Systematically implementing these dashboards increased our team's ticket productivity by 27%. - Implementation of extensive data tracking through Google Tag Manager and the Google Suite allowed outliers and tracking issues to be… Show more - Led the redesign of sales compensation model communication and reporting standards with sales leadership, identifying 1.5M in cost savings.-Creating self-serving dashboards, allowing a massive cut in ad-hoc reporting and targeting requests. Systematically implementing these dashboards increased our team's ticket productivity by 27%. - Implementation of extensive data tracking through Google Tag Manager and the Google Suite allowed outliers and tracking issues to be identified immediately. Show less

- Focus on standardization & actionable insights from marketing data by creating full-funnel dashboard. Allowed the larger organization to access and request to understand marketing data. - Daily communication across various data-acumen, regular instructing of data capabilities and documentation for self-reporting.- Regular reporting to executive marketing leadership. Cross-functional team collaboration and communication with stakeholders & executive leadership on e-commerce… Show more - Focus on standardization & actionable insights from marketing data by creating full-funnel dashboard. Allowed the larger organization to access and request to understand marketing data. - Daily communication across various data-acumen, regular instructing of data capabilities and documentation for self-reporting.- Regular reporting to executive marketing leadership. Cross-functional team collaboration and communication with stakeholders & executive leadership on e-commerce, product sales, and sales team data led to organization's standards on metric reporting. Show less

- Collaboration across cross-functional teams: web development, sales, and client expectation to deliver regular marketing campaigns- Solidified companies' systematic inbound marketing process; inbound organic traffic initiatives; resulted in an organic lead generation

Developed and implemented digital campaign strategies for clients; ranging from $5k budgets to $100k SMB, MM, and Enterprise for digital advertising and organic search initiatives.