Danielle Pearce Email & Phone Number

Provide strategic media planning expertise across a range of clients in Retail, Shopper, Restaurant, and CPG. Lead the agency's new business acquisition efforts. Spearheaded the development and delivery of persuasive pitches that showcase Mindstream Media Group's unique capabilities and value proposition.Foster a high-performing new business team, driving a culture of collaboration and innovation. Stay ahead of industry trends to identify emerging opportunities and position the agency for continued growth.

Grand Rapids, Michigan, United States

Developed and executed data-driven customer engagement strategies that fostered loyalty, re-engaged lapsed customers, and unlocked new customer acquisition opportunities. Analyze campaign performance to measure success and identify areas for improvement. Optimized partner performance across a network of 250+ vendors to consistently deliver positive ROAS.

Greater Grand Rapids, Michigan Area

Analyzed multiple consumer data points to provide recommendations on targeting strategies and uncovered opportunities to reach new targets.Coordinated development of integrated media strategies (traditional and digital paid media) that measured performance against business and marketing objectives.Spearheaded advertising agency rebranding efforts that included refinement of existing messaging and improving new business prospecting strategies.

Greater Grand Rapids, Michigan Area

Optimized 360-degree marketing strategy focused on dynamic delivery of right-message, right-audience, right-time campaigns measured by volume and efficiency goals. Developed test-and-learn strategies for various CPG brands that optimized digital media (inclusive of programmatic digital, paid search and paid social) based on sales data, seasonality, media performance, product mix and geography. Prepared consumer and local market insight presentations to guide clients for go-to market strategies. Simmons, MRI, comScore and Nielsen data was integrated with first-party sales data.Implemented agency-wide training program on Brand Storytelling with the mission of providing clear, compelling and consistent messaging in the voice of the brand across multiple channels.

Dallas/Fort Worth Area

Fueled local/regional marketplace intelligence, shopper marketing understanding and communication strategies for regional retail, restaurant, grocery and CPG brands.Developed Agency POVs on the digital ecosystem that helped sell, educate and inspire clients to expand their business. Topics included ad fraud, attribution modeling and programmatic television among others.Orchestrated development of media agency proposals, RFP responses and new business presentations.

Clients: Harman Kardon, JBL Explored consumer behavior and cultural influences to provide a unique brand point-of-view. Author of agency thought leader POVs that examined the lives of consumers and the larger cultural influences that impact attitudes and behavior. Active member of business development team. Project management lead for J.C. Penney, Golfsmith and Meijer wins.

Southfield, Mi

Clients: ADT, Bush Brothers, New BusinessManaged competitive analysis efforts for ADT North America. Efforts helped strengthen brand messaging and provided fresh market perspective.Ensured flawless development, production and tracking of projects in a variety of mediums including direct mail, digital, broadcast and print.

Southfield, Mi

Clients: AutoTrader.com, Coleman, Kelley Blue BookCoordinated campaign and strategic development for the AutoTrader.com dealer and OEM marketing teams.Developed and organized agency process documents that facilitated new business transitions and increased operational efficiencies.

Led a 35 member team to develop a fully integrated multicultural marketing campaign for Nissan in the National Student Advertising Competition.Conducted and analyzed all primary and secondary research for JCPenney as Research Director during the 2010-2011 competition.Established timelines for strategic and creative initiatives, setting realistic goals and deadlines for each individual project.Worked with IMC and creative team to conceptualize, develop, and execute campaign strategy using traditional promotions as well as viral marketing.

Greater Grand Rapids, Michigan Area

Implemented digital media strategy for company and furthered current social media efforts.Social media efforts included using Hootsuite to manage and schedule Facebook updates for six banner stores, utilizing AddThis on the Spartan website to facilitate social marketing efforts and managing online consumer relations.Involved with the strategic planning for a mobile website and mobile app.

Ba, Advertising

Activities and Societies: MSU Cedar Banks (American Advertising Federation), MSU Wesley Foundation, Relay for Life

Education record

Education record