Kevin Petersen Email & Phone Number

Broad Range of responsibilities leading a private entity that invests in and operates technology focused companies. Manage the existing portfolio (P&L accountability, business planning, targeted restructure + turnaround initiatives, strategy development, partner relations, roadmap development...) and Co-Lead new investment initiatives (identification, evaluate/advise, capital strategy, deal execution, post close planning and execution....)- Led the acquisition and privatization of a $500M wireless device accessory company.- Led a significant restructuring across a three-company portfolio (capital structure, management team, business priorities, operating model, product/service offerings...)

Dallas, Tx, Us

Led development, execution and management of product and go to market plans for AT&T Wireless. Hold direct P&L responsibility for a $24B wireless services portfolio spanning devices, insurance, international and accessories. Delivered $55B in service revenue across 80M customers for broadband, voice, messaging and mobile application services.Key Contributions & Accomplishments:- Developed and launched 10+ new and enhanced products/services delivering $2B+ in revenue growth- Delivered and industry best device and services portfolio including the launch of the first 5G device in the market and a white label device portfolio to meet the stringent demands of the pre-paid wireless segment- Consistently exceeded revenue and profitability targets for a $24B P&L thru revenue growth, cost reductions and operational efficiencies. - Renegotiated key partnership agreements (Apple, Samsung, Google...) enabling greater profitability and control of the product/services roadmap.- Lead capital planning and execution across a $10B wireless business budget covering products and services, customer service tools, network elements, back office systems and customer facing applications- Lead a 200+ person cross functional team that is responsible for product development, product management, business development, user experience design and implementation, customer acquisition and lifecycle management, merchandising, sales training, pricing, digital market place....

Dallas, Tx, Us

Built, launched and operated a stand-alone business focused on professionally monitored security, automation, health, energy and white label international services. Developed the business strategy and secured startup funding. Secured licenses, built a leadership team and established all functions across technology (hardware, software..), product development and management, operations, customer experience, marketing, sales, business development, supply chain, legal and finance.Key Contributions and Accomplishments:- Commercially launched the Industry's first "All Digital" smart home service portfolio- Quickly achieved #4 position in the market following an on-time commercial launch across 82 markets representing ~150M households. Gained 500K customers and $300M in revenue during the first three years.- Established a 1.5K+ cross functional team that built a managed services platform, established nationwide operations (monitoring and care centers, installation and maintenance force, scheduling and dispatch system), created sales channels (digital, retail, home consultation), full product and suite of digital assets.

Developed and established medium to long-range business objectives for a $59B wireless business. Led all business development and M&A activity.Key Contributions and Accomplishments:- Identified new market growth opportunities resulting in the launch of two new businesses - Digital Life and Cricket Wireless- Successfully navigated complex business strategy to complete the acquisition of Wireless Spectrum ($2.1B) and a $100M managed services platform.

Led the end to end business for wireless, video and broadband business segments, including the management of sales (digital, direct, retail, local event/affinity, DMDR....), sales operations, marketing, advertising, network operations, customer experience, business planning, capital planning and deployment and overall financial management.Key Contributions and Accomplishments:- Held full P&L accountability for a dual market P&L (Illinois/Wisconsin and Ohio) with total revenues of $8B and 2K employees serving ~10M customers.- Successfully planned and launched Uverse (High speed broadband and video) and achieved 200% of the net addition and profitability plans through tight coordination with the construction plan, effective target marketing/sales, cultivating local market relationships and focused customer satisfaction programs across the entire experience.- Produced explosive double-digit growth that propelled the second largest market in the AT&T portfolio from the bottom 10% to the #1 position for wireless growth and profitability.

Led development of long-range business outlooks, including performance projections for each business line within various market and environmental conditions, offering detailed guidelines for the Chairman and Senior Management's development of M&A strategy.Key Contribution and Accomplishments:- Implemented operational benchmarks for corporate wide cost reduction initiatives and organizational changes, while influencing and winning major capital funding decisions, including a $7B investment in IP video.- Collaborated with M&A teams during key transactions, assisting the President of Strategy, CFO and CEO in conveying business plan objectives to Wall Street analysts and debt rating agencies.

Led a 60 person team, developed all short-term financial targets and long range financial outlooks, providing insights into all major capital investments, commercial agreements, regulatory policy and commercial pricing decisions.

Master Of Business Administration - Mba, Marketing

Bachelor Of Science - Bs, Accounting And Finance