Alan Petersen Email & Phone Number

Melbourne, Australia

Hollier Dicksons is one of Australia's leading wholesale distributors, who deal with many blue chip clients across Australia, with operations in each mainline stateI was responsible for the planning, coordination and management of all business operations in both Victoria and South Australia. This included the development and implementation of all aspects of the business plan and budgets for Victoria and South Australia. I effectively provided direction and guidance to employees in their assigned job duties in both SA and Victoria. This included the determination of the staffing requirements and the implementation of strategies to ensure effective operations. I led employee recruitment, training, performance evaluation, promotion and termination activities.I also was responsible for vendor relationships including trading term negotiations, develop and execution of daily purchase orders for each supplierI also managed the sales operations including account development, field sales operations and the identifications of business opportunities in both new and current customers.

Melbourne, Australia

The National Confectionery Wholesalers is a member-owned organisation of independent distribution companies. NCW members specialise in the distribution of confectionery, snackfoods and ancillary products such as drinks, biscuits and food items.I was responsible for the development and management of the implementation of the NCW 5 year strategic plan. This included the successful implementation of a strategic commercial planning process with key manufacturers, retailers and members including negotiated Trading Terms, Balanced scorecards and customer relationship management. I successfully developed and implemented a member-based Hub & Spoke model.I was also responsible for the successful management of the annual AGM process including venue, speakers, Board requirements and attendees. I also managed and attended the monthly Board meeting process including the development and implement annual budget and reporting monthly to the Board of NCW on operational performance and strategic initiatives. I effectively developed and implemented monthly promotional programs and annual loyalty programs and managed the use of data from the central Data WarehouseI was effective in the management, motivation and development of staff and the development and communication of effective sales promotions, growth initiates and merchandising and category management solutions.I held this role concurrently with the role as General Manager Vic & Sa for Hollier Dicksons

Melbourne, Australia

I was responsible for management of CFA, Countrywide, NAFDA accounts and the Aged Care Channel including the effective development and implementation of strategic business and development plans for dual portfolio (Arnotts biscuits and Campbells soups, Juice and Stock)I was very effective in consistently achieving sales, profit, distribution and market share targets achieved through the development and communication of effective sales promotions, growth initiates and merchandising and category management solutions.I effectively analysed sales results through regular business, market share, range and sales reviews to build professional relationships with internal and external customers and to accurately forecast sales and financial performance by volume, brand, pack, period and state.

Brisbane, Australia

Mba, Business Administration And Management, General

Grad Dip In Corporate Managment

Education record