Alexandra Petersen Email and Phone Number

More than 22 years of marketing experience mainly in the IT industry with an eye for detail and a focus on results.I manage marketing and PR programs for the DACH market. My success measurements are based on generating quality leads for the sales organization and the ROI through marketing efforts. To achieve my goals, I work closely with the management, sales team and relevant partners - to craft marketing strategies targeting at prospects and customers.I have expertise in creating marketing strategies in business-to-business marketing to solve business problems and capitalize on opportunities. My core competencies include developing marketing strategies, media relations and event. Creative, resourceful and people-orientated are my traits.Skills and experience* Strategic marketing and public relations planning to meet corporate objectives* Public relations and analysts relations* Branding and advertising (print and online) * Direct Marketing (mailing and emailing) * Online Marketing* Graphics design and collateral material localization* Customer event, congress, tradeshow and roadshow planning and execution* Web Sites development and localization * Social Media Consulting* Marketing budgeting, controlling and success analysis* Professional writer* Quantifiable sales ROI through marketing activities* Sales management support* Relationship building * Vendor managementManagement:* Development of Marketing strategies and tactics* Controlling and measurement of achievements* Collaborate with Sales management to achieve objectivesLanguage Skills:* German (native), * English (fluent), * Spanish (basic)* French (basic)