Multiways — a creative agency focused on solving business challenges through video production, graphic design, and digital content.Responsibilities:— Handling client requests and development: Identifying needs, maintaining communication, achieving sales targets, negotiating, preparing commercial proposals.— Directing advertising videos: Conducting competitive analysis, defining positioning, and tone of voice (TOV) for the in-house production team, AceTeam.Results:— Tenders: Developed a strategy that increased participation rate from 67% to 84%, resulting in two new projects.— Optimization: Streamlined collaboration between creative and production teams, reducing concept preparation time by 17%.

THE WED — a media outlet on modern weddings, fashion, and beauty, with approximately 300,000 monthly readers and a social media reach of over 7 million.Responsibilities:— Managing content plans and SMM strategies: Creating short videos, articles, and content for social media and the website.— Process optimization: Tracking statistics, analyzing effectiveness, and following trends.Results:— Management: Prioritized tasks and ensured timely completion, leading to a 35% growth in social media audience.— AI integration: Reduced time spent on planning and reporting by 50%.

Beinopen — an institute, forum, and journal on fashion, developing industry supply chains both domestically and internationally.Responsibilities:— Art direction of the exhibition "Vision of Rhythm": Created interactive installations and performances in collaboration with the creative director, designers, artists, and the design factory team.— Special projects development: Designed landing pages, visuals for social media, and printed materials for forums and events.Results:— Conversion: Increased demand for venue rentals among the design factory’s target audience by 57%.— Attendance: Attracted experts, advertisers, and over 1,000 guests, strengthening Beinopen’s image in the Russian fashion industry.

Metanoia — a clothing brand with classic silhouettes focused on comfort, quality, and conscious consumption.Responsibilities:— Creative strategy: Created clothing designs, visual and conceptual brand identity, and organized photoshoots.— Company and team development: Managed production processes, quality control, and mentored key team members, including the technologist and marketer.Results:— Brand launch and growth: Founded the brand from scratch and launched a product line that established itself in the local market.— Building customer base and loyalty: Achieved 83% sales of released collections and 31% repeat purchases, contributing to brand growth and recognition.