Cherry Carpet opened its doors in 1947 to provide the local community with rug cleaning and storage services.At one time Cherry Rug Company, as we were then known, was the single largest rug cleaner on the east coast. As market conditions and consumer demand changed, Cherry Carpet has evolved into one of the largest and most trusted flooring retailers in the region.Our staff shares a common focus for customer service based upon reliability, integrity, knowledge, and quality of work. We strive to offer quality products a fair price, properly fitting the product to meet the client’s need and budget. Several of our associates have been with the company for over 30 years, which we believe is a telling endorsement of company’s values and uniqueness.When you do business with Cherry Carpet you can be certain we will do whatever it takes to satisfy you now and in the future. We are proud to be a third generation family business, a leader amongst our industry, and we believe the service we provide is uniquely exceptional. We want to leave you saying Cherry is another way of saying quality.

• Started In-Home Boutique Flooring Company with sales approaching $2 million in 3 years. Responsible for business planning, management, sales, marketing, and production.• Sales Awards include 2009 Rookie Franchise of the Year , 2009 New Growth Achievement Award, 2010 Silver Growth Award, and Presidents Circle Award in 2009 and 2010

• Senior Executive Staff member running $150 million Foodservice Sales and Distribution Division with 250 employees.• Developed annual sales, expense and EBIT goals and plans for achievement. • Managed a purchasing and marketing department of 15 - 20 employees.• Developing and implementing all merchandising materials to increase sales.

• Negotiated and prepared bid response to win first prime vendor contract with a public university in Virginia worth $5 million annually.• Developing and implementing all merchandising materials to increase sales.• Planned and chaired monthly sales meetings designed to motivate sales reps and provide training on sales skills, product knowledge, company policies, and customer and rep incentive programs.• Designed, solicited vendor funding, and implemented major sales rep incentive• Key Awards earned as Sales Rep include: Rep of the Year, No. 1 in Total Sales, and Rep of the Month (multiple times).

• Founded Virginia Collegiate Services, Inc. (a non-profit food cooperative) while a student at the University of Virginia in 1979. Became first Executive Director upon graduation. Revenues exceeded $2 million annually, with a membership of over 60 groups. • Founding Organizer of National Association of Collegiate Cooperatives (NACC).• Hosted, organized, planned and chaired second National Conference of the National Association of Collegiate Cooperatives, attended by fifteen Cooperatives from Universities around the country, in Charlottesville, VA in 1985.