Consultant and manager in the areas of strategy, marketing, product development and innovation with a focus on the Internet and telecommunications business. - Developed concept for and implemented Europe's most successful corporate startup program- Created partnership with technology startup, incl. technology and company validation, development of joint proposition and go-to-market concept, business case and contract negotiation- Managed product development and market launch of B2B desktop application - Created concept for repositioning of internal corporate innovation program- Conceived partnership concept for innovative hardware in hyper-competitive environment - Conducted idea generation, conception and evaluation of >70 value propositions (B2C/B2B/B2B2C) for new growth areas, including analysis of macro and micro trends- Formulated detailed product requirements for IoT/ M2M, incl. fraud detection, portal development, connected car- Developed go-to-market concepts for Fixed-Mobile Convergence business, incl. cross- and up-sell opportunities- Identified new business opportunities for different business areas, including assessment of business potential and creation of business cases- Created strategies for connected devices and home networks, based on trend and market analysis- Optimized product portfolio and steered resource allocation and reorganization - Optimized product management prioritization process

ExecuteSales was the first online service that intelligently matched and connected companies and independent sales agents and agencies. The basic idea was to make it easy for companies to quickly and easily gain access to outside sales services. Responsibilities:- Managed a virtual team of 10 - 12 - Developed company strategy, business plan and investor pitch deck; presentations to investors- Built the Executesales solution from the ground up, including product concept, detailed user stories, responsive UX/ UI design, matching algorithm. Key technologies: ElasticSearch, Java, Javascript, Kibana, Mailgun, AWS- Managed internal staff (customer success management) as well as the internationally distributed development team (USA, India, UK) and UX/ UI designers applying agile/ Scrum methodology as well as marketing resources. Key solutions used: Pivotal Tracker, BaseCamp, TestRail- Designed and managed internal processes (e.g. sales, customer service, payment and taxes, customer success management, controlling & accounting). Key services: Braintree, Taxamo, Xero- Developed and implemented brand and design guidelines, including logo design- Created go-to-market strategy and implemented marketing campaigns including SEO, SEM, events and PR for lead generation as well as own content for lead nurturing. Selected and implemented marketing automation solution. Key services: Google Adwords, Google Analytics, HubSpot

See T-Mobile Interational below (internal reorganisation)

Represented T-Mobile International/ Deutsche Telekom in Mobile Marketing Association EMEA board

Responsible for new mobile search and advertising business in Germany and European footprint- Headed a team of 5 employees- Created new mobile search and advertising unit- Devised mobile search and advertising strategy - Assessed and introduced mobile advertising formats, incl. banner, search, SMS, voice- Negotiated groupwide mobile search contracts with Yahoo! and Google as well as mobile advertising reseller contract for Germany- Oversaw customization of mobile search product, incl. incorporation of T-Mobile service and UX/ UI design work- Assessed and selected mobile advertising platform provider and negotiated groupwide contract- Represented Telekom International in German and EMEA working groups (GSMA, MMA, BVDW)- Coordinated internally the joint GSMA and mobile operator initiative to create comprehensive mobile internet metrics in UK- Generated several million EUR in revenues

Responsible for mobile network strategy and development for Germany and European footprint, including- Headed a team of 11 employees- Coordinated marketing driven network strategy and planning - Initiated EDGE introduction in Germany, resulting in significant competitive advantage- Executed technology assessments and implementation (incl. EDGE, HSPA, HSUPA, WIMAX, Flarion)- Devised and executed innovative customer satisfaction survey with voice and data- Designed and steered demand-driven network rollout (extension of 2G and 3G networks)- Coordinated the product side of partnerships with laptop OEMs - Responsible for development of network access client for laptops

Senior consultant and project manager with focus the mobile communications industry - Assessed new mobile radio technologies’ business potential (incl. evaluation of technology characteristics, market potential, costs, and risks) - Conceptualized and managed the European introduction of UMTS and Wireless LAN (incl. network, terminals, services, IT-systems, and marketing quality requirements)- Identified cost optimisation potential in the context of international radio technology rollouts (e.g. appropriate rollout period, density and geographic areas, taking into account competitive and regulatory conditions- Created concept for terminal requirements and initiated terminal benchmarking process for new devices (hardware, applications, OS)- Optimized business processes (e.g. order processing for large customers)

Consultant with focus on process design, organisation, knowledge management in the IT industry- Provided project management support for an international post-merger integration. Managed re-organisation of business processes and systems - Created the “E-business” and “Process optimisation for IT services” consulting practices as well as the organisational and technical implementation of knowledge management within ISM Consulting- Analysed and recommended the system platform for a Europe-wide SAP R/3 implementation- Participated in a 12-months trainee program

Competence Networks (CNW) was a web-based Start-up. CNW aimed to provide a platform for managed communities around moderated content that only few years later would be called a "social network".- Developed business model and business plan as well as the marketing strategy- Devised market launch and development phases