Missy L. Peterson work email
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Missy L. Peterson personal email
Highly organized, detail-oriented team player with expertise in advertising sales, data-driven solutions, client and agency partnerships, and brand relationship management across various media categories.
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Vertical Lead - RetailSamsung Ads Jun 2024 - PresentNew York, New York, Us -
Senior Sales Manager, RetailSamsung Ads Apr 2021 - Jun 2024New York, New York, UsSamsung Ads is an advertising ecosystem for marketers and content providers to reach consumers in the Samsung Household, as they discover new content, products, and experiences. With premium brand-safe inventory, fueled by exclusive Samsung data and insights, advertisers have unmatched power to engage consumers in every connected moment. Samsung Ads. Life Runs Through Us. -
Senior Account ExecutiveWarnermedia Nov 2020 - Apr 2021New York, Ny, Us -
Senior Account Executive, Strategic Client & Agency PartnershipsXandr May 2019 - Nov 2020New York, Us-Establishing relationships directly with marketers & agency leads to ensure that current and prospective partners maximize the value proposition offered by leveraging the complete AT&T, Warner Media, and Xandr portfolio.-Consulting Xandr’s largest partners in the Telecommunications and Financial Services categories on the best ways to leverage data & platform technology in order to create efficiencies and drive effectiveness. -Representing Xandr’s media and ad tech capabilities while evangelizing data-driven & cross-screen advertising solutions across full suite of advanced TV, digital, OTT and platform extension product offerings. -Deliver highest level of sales and customer service to trusted brand media clients.-Quarterback a cross-functional Account and Data team and serve as main point of contact for clients and agency partners. -
Account DirectorOath Apr 2016 - Jan 2019New York, New York, Us*Responsible for sales and business development for the CPG vertical.-Develop client solutions utilizing Yahoo’s entire suite of products, including Display, Native, Video, Social, and Performance.-Develop strategic plan to achieve target revenue goals; hit or exceed these revenue goals.-Partner with clients to understand strategic needs and deliver Yahoo resources to meet not only advertising needs, but overarching business needs. -
Account Director L Cpg, Health & BeautyYahoo Apr 2016 - Jun 2017Sunnyvale, Ca, Us-Develop client solutions utilizing Yahoo’s entire suite of products, including Display, Native, Video, Social, and Performance-Develop strategic plan to achieve target revenue goals; hit or exceed these revenue goals-Partner with clients to understand strategic needs and deliver Yahoo resources to meet not only advertising needs, but overarching business needs -
Sales ExecutiveAmc Networks Feb 2014 - Apr 2016New York, Ny, Us• Served as key player in recent 14/15 upfront• Meet and exceed yearly budget • Strategically target new business using marketing, research, modeling and analysis to grow revenue across network • Execute innovative deals across digital platforms and other AMC Networks divisions • Demonstrate ability to build, maintain and grow working relationships across many categories including Movie Studios, Automobiles, QSR’s, Pharmaceuticals, Insurance, Retailers and Electronics• Create and present sales/upfront decks including promotional opportunities to agencies and clients -
Senior Sales PlannerTurner Broadcasting May 2008 - Feb 2014Atlanta, Georgia, Us• Support Turner Entertainment sales team in generating over 3 billion dollars of revenue across our multiple entertainment properties• Strategically target new business using research, modeling and analysis to grow revenue across networks and meet sales goals• Management of New York office National advertising accounts including creating media schedules, monitoring delivery, and comprehensive servicing and support for clients• Develop, maintain and expand relationships with clients and agencies • Actively involved in accounts starting with proposals to post-sell analysis and renewals • Create and support Account Executives in presenting sales pitches to maximize all cross platform revenue opportunities• Collaborate with the Turner Ent. Marketing & Promotions team to generate innovative and creative sponsorship initiatives -
Account Service RepresentativeTurner Broadcasting Mar 2007 - May 2008Atlanta, Georgia, Us• Responsible for maintaining all aspects of ordered accounts including booking, schedule changes, allocations, and invoicing • First line of contact for internal and external departments to ensure proper maintenance of multimillion dollar accounts
Missy L. Peterson Skills
Missy L. Peterson Education Details
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Rutgers UniversityPsychology
Frequently Asked Questions about Missy L. Peterson
What company does Missy L. Peterson work for?
Missy L. Peterson works for Samsung Ads
What is Missy L. Peterson's role at the current company?
Missy L. Peterson's current role is Vertical Lead at Samsung Ads l Retail.
What is Missy L. Peterson's email address?
Missy L. Peterson's email address is mi****@****ner.com
What schools did Missy L. Peterson attend?
Missy L. Peterson attended Rutgers University.
What skills is Missy L. Peterson known for?
Missy L. Peterson has skills like Powerpoint, Social Media, Presentation Development, Sales, Digital Media, Negotiation, Advertising Sales, Digital Marketing, Integrated Marketing, Advertising, Media Planning, New Media.
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