Lisa Peterson Email & Phone Number

Mclean, Virginia, Us

Player/coach responsible for revenue growth strategies for AURA's terrestial Command and Control (C2) voice and data communication services. The AURA network is purpose-built for the Unmanned Aircraft Systems (UAS) industry, with dedicated spectrum across the U.S. Key customers include Federal/State/Local government agencies and commercial aviation/UAS sector customers (avionics, aircraft/AAM/UAS OEMs, airlines/operators, large aerospace and defense companies). Additional responsibilities include structuring Business Development team, including hiring staff; establishing sales management and reporting processes; developing bid/proposal/deal review processes; setting sales forecasts; creating compensation structures; developing value propositions; creating account strategies and new business capture plans; presenting to key decision-makers at target customers; presenting to leadership team and investors at board meetings on a regular basis. Frequent speaker at industry events. Active participant in NATA AAM committee, AUVSI Air Advocacy, Commercial Drone Alliance, Women and Drones.

Detroit, Mi, Us

Consulted for 6 months prior to joining full-time as an Executive Leader on Airspace Link's leadership team. Player/coach role responsible for securing partnerships and customers and building a team of 7 business development personnel focused on the sales of Airspace Link's solutions for airspace management and advanced UAS operations. Key partners and customers include UAS package delivery and logistics providers, UAS and AAM operators and manufacturers, transportation planning and infrastructure firms, and local and state government agencies (city planners, aviation/transportation planners, economic development, public safety).Airspace Link is an FAA Approved UAS Service Supplier (USS) offering Low Altitude Authorization & Notification Capability (LAANC) and other services to enable safe Unmanned Aircraft Systems (UAS) and Advanced Air Mobility (AAM) flight operations.

Cincinnati, Oh, Us

AiRXOS, part of GE Aviation, is accelerating the safe, efficient, and scalable growth of unmanned vehicles, delivering services and solutions for Unmanned Aircraft Systems Traffic Management (UTM) and advanced commercial UAS applications, beyond FAA Part 107. AiRXOS helps government agencies, municipalities, regional aviation authorities and private sector operators manage and meet the increasing demand for sophisticated and safe UAS operations.

Zürich, Zürich, Ch

* Recruited to lead Americas sales and business development team for Teralytics Mobility Insights and Transportation Planning Solutions. This position reported directly to the CEO and was an executive leadership team position.*Player/coach role focused on cultivating strategic partnerships and new client development across key verticals, for Teralytics’ AI/machine learning modeling and visualization of mobile location, digital usage and modes of transportation behaviors, derived from mobile operator data. *Recruit and on-board team of 4 Business Development Directors and 2 Inside Sales resources to drive significant new revenue for Teralytics.* Develop and execute on GTM/partnerships/sales strategy to secure new business with leading enterprise and local/state/Federal government clients across key verticals, including Automotive/Smart Mobility, Transportation, Urban Planning & Engineering, Travel & Hospitality, Insurance, and Media & Advertising.* Collaborate with product and marketing teams to build GTM strategies, increase market awareness, establish Teralytics as an industry thought leader, and drive demand gen*Represent the Teralytics brand and products at industry and strategic marketing events.

Mumbai, Maharashtra, In

Identify and drive new business opportunities from new mobile services across the product families and business units within Tata Communications for all of North America, LATAM, and South America. Extend Tata's mobile and IOT solutions across the ecosystem of players in various mobile segments (e.g., Media & Advertising, Commerce, Enterprise, Consumer Applications, OEMs, and Mobile Operators). Position Tata Communications for successful deal closure within a complex multi-level business development process involving key decision makers and influencers at the CxO level—adeptly leveraging internal and partner capabilities to create integrated offerings, to help solve compelling business challenges. Set market development strategy and direction for Tata's new mobile suite of services, defining market requirements and market entry strategy, and securing key strategic partnerships with mobile operators and channel partners to drive early customer adoption across key horizontal market segments - mobile communication apps, mobile commerce, mobile media/ad tech, IOT. Establish co-development relationships with “early mover” customers and partners in order to test and learn prior to full scale market entry.Develop strategic customer and partner engagement approaches that clearly define “win-win” strategies to accelerate customer acquisition and revenue growth.

Reston, Virginia, Us

Define market development strategy for extension of Neustar's data and analytics solutions to the mobile marketplace. Developed partnerships and go to market plan to successfully launch mobile and cross-device multi-screen identity solutions to enable marketers to more accurately reach their targeted audience and and re-market to them across online and mobile inventory. Strategic partnerships included Marketing Technology Software providers, such as Salesforce, Ad Technology platforms such as Ninth Decimal, Apple iAd,, Adelphic, and Verve Wireless, and Mobile Operators, such as Sprint, Verizon, and AT&T. Defined messaging/positioning and interfaced with Marketing teams to define GTM plans for Neustar's mobile advertising, personalized marketing, campaign attribution/measurement, and mobile location solutions. Played role as industry throught leader, evangelizing Neustar's mobile solutions portfolio, frequently presenting at events and on webinars. Active with key industry associations such as Mobile Marketing Association , CTIA, and IAB. Oversaw launch of a Certified Mobile Media Partner program, resulting in bottom line revenue growth of 35% in just 6 months. Oversaw market trials with key solution partners to test new innovations related to Mobile Fraud/Security and indoor location based analytics leveraging WiFi and beacon sensor networks.

Established strategic consulting and professional services practice tailored to the mobile industry, with emphasis on mobilizing industry applications for transportation and logistics, consumer location based services, GPS Navigation, mobile marketing/advertising, Telematics/M2M.Oversaw multiple client projects and team of 10 sub-contractors and associates, all with subject matter expertise in mobile data services, application development, and marketing.Developed business with over 20 clients, ranging from early stage start-ups to mature, publicly traded, Fortune 500 companies. Clients included GE, TCS, Telmap (Intel), LocationSmart, Microsoft, Telus, Acuity Mobile, Nokia (NAVTEQ), Navigon, Berkshire Hathaway (Noel Group), AIG Travel Guard, and Neustar. Project responsibilities included product strategy and planning, oversight of product development lifecycle from concept to launch, sales and marketing strategies, and partnership development.Leveraged strong industry and mobile operator relationships to secure several multi-million dollar business agreements for key clients, related to the white label integration of solutions, preloading of applications, and channel sales strategies with mobile operators. Collaborated on client-specific research studies with CJ Driscoll & Associates, co-authoring reports on Fleet Tracking, Consumer Telematics and Navigation (released 2006). Published report on Location Based Advertising in U.S. (released January 2010). Participated on CTIA’s Wireless Internet Caucus, producing industry guidelines on Mobile Location Based Services and Consumer Privacy Best Practices

Overland Park, Kansas, Us

Managed $10M annual revenue associated with location based services portfolio. Developed and cultivated partnerships with mobile application service providers to bring to market GPS Maps and Navigation, Asset and Mobile Resource Management, Supply Chain/Logistics/Last Mile Delivery solutions to expand Nextel's Business Solutions offerings. Led go-to-market plans (solution offers, pricing, channel programs, and awareness/demand gen plans), interfacing with Marketing Communication teams to execute.

Overland Park, Kansas, Us

Responsible for annual revenue of $80M associated with international roaming products. Managed team responsible for agreements with 200 MNOs worldwide. Defined feature sets, business requirements, and go to market strategies for core voice and data roaming services, dual mode handsets, and value added services for international roamers.

Established and managed team of 17 people responsible for contract negotiation, auditing, and cost management of Nextel's multi-billion dollar telco interconnection expense budget. Developed business processes, telco management system requirements, and worked with IT to select telecom expense management and auditing software vendor. Reduced telco expenses by over $20M annually in first two years of operation.

Basking Ridge, Nj, Us

Mba, Business And Information Systems

Bs, Finance And Information Systems