Experienced industrial designer with a decade of hands-on experience, leading projects from idea to finished product both in-house and as a consultant working on projects ranging from furniture to consumer electronics and start-ups. Thrive in a positions where I am not limited to design specific topics but can apply my systematic and analytic approach on the full process of product and service development. Tend to get, and enjoy being, involved in everything from initial data analysis and user research, to shaping the business case and having detailed cost discussions with suppliers as well as directing the final marketing material. Just as comfortable in traditional ”design tools” such as Rhino, Keyshot or the Adobe suite as in Excel or Powerpoint, whatever serves the purpose of shaping great experiences.Currently working at Electrolux where I in my role as a Design Lead oversee and orchestrate the work of the design function including graphics, CMF and UI, serving as the main reference from design against the external stakeholders on the business and R&D side for various product categories.