Peter Stead Email & Phone Number

Sale, Gb

Milford, Ma, Us

Worked with Marketing leadership to define and develop a consistent operational framework worldwide. Developed and delivered the knowledge base and training, to required competency levels, to enable all marketing roles.• Worked with global Marketing leadership to develop a customer persona focused Global Marketing Framework to ensure all Marketing roles were developing campaigns consistently.• Developed a competency model for skills required across the Marketing Framework for all Marketing roles.• Identified, developed and documented processes required.• Developed, delivered and maintained a Learning Platform to provide access to resources, training and community of practice.• Developed, socialised, delivered and maintained multi-format training and enablement programs, resources, tools and materials to deliver best practices, process and technology solutions. • Implemented Salesforce across Marketing Organisation.• Provided one-to-one support for all Marketing roles.• Drove and consulted on many major transformational marketing projects to drive marketing organisation forward, enable alignment and value contribution.Key Recent Achievements:• Trained all marketers on Global Framework to establish an operational baseline.• Implemented Saleforce.com for Marketing organisation. Trained all users on Marketing capabilities and practices and supported on-going adoption.• Designed, developed and delivered a series of tactical best practices programs to improve Marketing campaign performance.• Defined, documented and trained new process for Lead Management and Campaign Response processing.• Focused on enhancing Lead Management process: developed practice and training for Sales & Marketing alignment on campaign Lead follow up, Process for analysis of campaign performance and Lead capture best practice and process.

Milford, Ma, Us

Planned, developed, executed and optimized integrated marketing campaign engagement plans. Supported and enabled global marketing roles in best practice and marketing technologies.• Worked with Business Partners to identify market opportunities, target audience/personas and value propositions.• Developed need focused global campaign strategy/objectives.• Planned engagement activities and defined objective measures.• Executed cross-channel campaign tactics to best practice.• Monitor campaign performance for optimisation. • Specialist in and supported digital marketing technologies: Salesforce, Adobe Analytics, Adobe Campaign, Exact Target, Marketo, AEM.• Developed and delivered digital marketing technology training programs for: Salesforce, Adobe Analytics, Adobe Campaign, Exact Target, Marketo, AEM.• Developed and delivered best practice training programs to global Marketing roles..

Milford, Ma, Us

Responsible for supporting all segment, product and global teams in the development and delivery of digital campaigns. Developed digital strategies, messaging and content. Executed across all digital channels.

Milford, Ma, Us

Developed the corporate website using HTML, ASP, VBScript and SQL Server. Responsible for all content updates and driving customer content engagement through active strategies.

Milford, Ma, Us

Responsible for organising and executing attendance at large global exhibitions and conferences, developing in-house conferences targeted at customer user-base and managing small, focused seminars.• Working multiple projects, across all global regions• Shipping of exhibit assets worldwide• Attendance, set-up and management of event• Capture and processing event leads captured into CRM

Diploma In Professional Digital Marketing

Certificate In Sales And Marketing