Peter is a business strategist and marketing executive with over 30 years of experience helping well-known non-profit and private sector organizations improve performance, generate profitable growth and build their brand.He currently consults to several companies in a variety of sectors.He has served as CEO and senior leadership positions with well-known marketing services agencies and non-profit organizations. A brand and consumer marketing specialist, Peter has served in key executive roles at companies in the private sector including Leo Burnett WW, McCann-Erickson and Acxiom Corporation. He has led organizations in the non-profit sector such as Outward Bound USA and Positive Coaching Alliance.Peter has developed brand campaigns across multiple channels to drive customer acquisition and growth for clients such as Starbucks, Walt Disney Theme Parks and Resorts, Dell Computers, DirecTV and Outward Bound USA. His strategic planning skills are informed by years of operational and P&L responsibilities that delivered bottom line improvement. He has particular experience building internal marketing capabilities to serve as in-house agencies or as integrator of external specialists and marketing partners. Specialties: Strategic Planning. Brand Strategy. Marketing and Corporate Communication; Data Analytics and Data Integration Solutions in support of audience segmentation and multi-channel communications. Brand Partners and Clients: American Express Travel Services, Allstate Insurance Company, Walt Disney World Theme Parks and Resorts, Dell, DirectTV, Ford Motor Co. and Starbucks.Agency and Data Services Experience: Acxiom Corp., Leo Burnett WW, McCann-EricksonNon-Profit Experience: Outward Bound USA, Positive Coaching Alliance, Statue of Liberty-Ellis Island Foundation
