Peter Stringer Email & Phone Number

Tampa, Fl, Us

I provide customized consulting and services for Facebook Ads, Instagram ads, retail media and content marketing in the eCommerce and lead generation space. Over the past several years I've managed over $100 million in paid media for clients across any industry you can imagine.I'm ranked as a Top 1% Expert-Vetted paid media consultant on Upwork, where I've worked with DTC brands on account audits, paid media strategy and execution across all kinds of products and industries. On Upwork, I specialize in Facebook Ads strategy, typically for DTC/e-commerce and lead generation initiatives.I recently wrapped an assignment with The Mars Agency working across their retail media business, touching multiple retail media networks, including Walgreens, CVS, Home Depot, Dollar General, 7-Eleven and more, servicing major CPG clients across various verticals, including Mars Wrigley, Anheuser Busch, Keurig Dr. Pepper, Henkel, Edgewell and more.I spent a year with OpenMind working on Purina's retail media business (February 2022 - April 2023) at major national retail and grocery partners including Target, Walmart, Kroger, Instacart and more, managing millions in retail media spend.Past clients include Facebook, Purina (via OpenMind), Havas Edge, GOLIN, Global Athletics & Marketing, Jeramie McPeek Communications, Schneider Electric, Hilton Hotels, Maggie Louise Confections, e-commerce/DTC brands, live events promoters and more.• Customize consulting for digital, social (paid & organic), influencer, e-commerce and content strategy.• Facebook and Instagram advertising, DTC/e-commerce consulting, and ad account optimization audits.• Developed formula for e-commerce profit forecast based on ad spend, AOV, profit margin and other factors.• Ranked as a "Top Rated Plus" contractor on Upwork, freelancing across businesses in all sorts of industries, helping them optimize their Facebook and Instagram ad spends.

Manage high-priority marketing campaigns including multi-million dollar spends on Facebook Ads and Instagram Ads to support Facebook's small business outreach efforts.Leverage Facebook's internal, proprietary systems to reach targeted users at scale.

Tokyo, Jp

Manage large paid media spends across search (SEM), Facebook Ads, programmatic, OLTV, and CTV and more to reach consumers and health care providers on behalf of multiple products for Takeka's neuroscience business unit. Work in conjunction with brand stakeholders, vendors and agency partners on strategy, optimization and execution of paid media spend.

• Conceptualized and created the Amazing America brand, website and Facebook Group (135k) dedicated to roadtripping the most amazing locations around the United States, including over 1,500 curated landmarks, tourist attractions, state and national parks and more.• Leveraged native advertising (Taboola, Outbrain, etc.) to drive 500k monthly uniques via traffic arbitrage strategy, funded by onsite ad revenues.• Developed and commissioned original narrative content and travel photography from featured locations, including cross-country itineraries, travel diaries, listicles, and localized guides. • Developed effective monetization strategy; exploring partnership agreements with outdoors, travel and hospitality properties to grow the Amazing America footprint and brand. Amazing America was featured in the New York Times in 2021.

Us

• Lead global social media team for UFC, the world’s premier mixed martial arts promotion.• Develop UFC’s social media strategy for pay-per-view, ticket sales, sponsorship and social advertising.• Consult with UFC athletes on social media strategy, tactics and best practices to build individual brands.

Boston, Ma, Us

• Manage daily operations, digital strategy and seven-person Emmy-winning content production staff for team’s Internet, mobile, video and social media properties.• Won a New England Emmy as a producer for our "Banner Year 1986" content series about the 1986 Celtics team. • Launched "Home Court Advantage", the first live streaming mobile app pregame show in the NBA.• Develop/execute social media (Facebook, Twitter, YouTube, etc.) strategy.• Built the third-largest Facebook audience (over 8.5 million fans) and third-largest Twitter following (1.7 million) in North American professional sports.• Conceptualized and developed “GameTime Live”, an interactive live game stats-tracking and blogging application that drew over 30,000 unique users per game during 2009 postseason.• Conceptualized and managed development of “Celtics 3-Point Play,” an interactive Facebook fantasy-style game that extracted marketing information from over 85,000 Facebook fans.• Conceptualized and managed development of team's first mobile app.• Produce and edit photo, audio and HD video assets for cross-channel distribution.• Cover games and team events at home and on the road; interview team personnel for news articles and video features; communicate team’s marketing messages online.• Overhauled code and redesigned site for 2010-11 season with Web Standards; emphasis on search engine optimization, accessibility and usability, as well as design flexibility.• Consistently ranked in top 5 trafficked NBA websites.• Featured speaker at the 2011 Sport Is Fantastic: Getting the Most out of Digital conference in Sydney, Australia• Digital marketing/social media panelist at the Celtics’ 2011 Corporate Partners Summit, Forrester’s 2010 Customer Experience Forum, Digital Content Monetization 2010 and other conferences across the nation.• Write feature-length player profiles for Parquet, official team magazine.

Boston, Ma, Us

Boston, Ma, Us

Boston, Ma, Us

Watertown, Ma, Us

• Developed and maintained accessible, Web Standards-based (XHTML/CSS/DOM) Internet sites on .NET platform (C#) for clients including Old Mutual and Polymedica.• Created wireframes, clickable prototypes and templates for use with developing sites. Tested sites for browser/platform compatibility and valid code.• Optimized sites for top search engine performance in Google and Yahoo!• Wrote opinion papers for company on technology issues and kept colleagues up-to-date on emerging trends in website development.

Boston, Massachusetts, Us

• Assumed lead production duties for USSoccer.com redesign; producer for VinceCarter15.com, TigerWoods.com and NERevolution.com (TWIinteractive)• Implemented DHTML, CSS and XSLT style sheets, allowing rapid product deployment.

Boston, Ma, Us

• Planned, designed, developed and maintained content and site elements for Fidelity's e-commerce and Intranet websites using HTML, DHTML, CSS, JavaScript, FTP, Photoshop, Dreamweaver, Visual Source Safe and Vignette on Windows/Mac OS X.• Recommended and implemented site enhancements including design, interface, user experience and content.• Served as liaison for non-technical staff with regard to browser/site limitations and capabilities.• Ensured cross-platform and multiple browser compatibility for design and feature functionality.

Watertown, Ma, Us

• Solely responsible for New England Sports Network's (NESN) website (http://www.nesn.com). • Covered the Boston Celtics for NESN's website, which includes securing credentials, attending games, interviewing players/coaches and writing regular Celtics notes and columns.• Enhanced and implemented NESN's broadcast content for online use. • Managed daily editorial calendar; prioritized and positioned news and commentary items; wrote and edited content and headlines; chose photos and captions; integrated fantasy games, polls, on-air CyberSessions and live scoreboard feed into the site.• Manage outside technology vendors for scoreboards and fantasy games; coordinate and produce products' integration with NESN site.• Developed using HTML, CSS, CGI (Perl), JavaScript, Photoshop, FTP and Vignette.