Product design and strategy for small businesses, Fortune 500 companies, and everyone in between.

Nitro is a global document productivity company with solutions for PDF, eSign, document analytics, and AI-powered document productivity.Product & UX Strategy - Developed and championed UX strategy for the Nitro Productivity Platform, leading to a remarkable revenue generation of $66.8M in 2022.Team Building & Leadership - Led expansion of design team from 3 to 14 members, hiring a diverse range of top talent from revered organizations.Revenue Growth - Directed UX improvements that raised NPS score from 55 to 59 in 2 years and contributed to a net revenue retention of 113% in 2022.Efficient Budgeting - Advocated for reallocating funds from agency work to full-time staff, reducing costs by 60% while increasing quality and quantity of output.Strategic Initiatives - Tasked with integrating Web Team and recasting its strategy, leading to an increase in our average Search position from 15.08 to 2.25 within the first 4 months.Business Minded - Key strategic partner to the CEO and management team for investor relations, M&A acquisitions, and ultimately the acquisition of Nitro.Change Management - Critical leader in transition from licensed software to a self-service subscription model, boosting conversion rates by over 260%.User-Centric - Published internal quarterly user research insights and NPS analysis to increase user empathy across the organization.Coach & Mentor - Maintained a high level of employee engagement with my team through a long and difficult period of change, fostering trust through transparency, candor, and empathy.Product Innovation - Championed the design and deployment of key AI related features that research showed would solve real customer problems.

Flow Kana was California's premier sustainable, sun-grown cannabis brand focused on family-run, small-batch farming ecosystem. With nearly $200M in funding, it served as the infrastructural backbone of California's cannabis supply chain.Led creation of a pull sales process through industry-first, self-service B2B eCommerce platform, resulting in 50% of company revenue.Collaborated with CEO and CPO on Flow Kana's strategy, storytelling and fundraising materials leading to over $100M raised in investor capital.Began as the sole UX contributor and strategic leader, later growing the function to three members.Designed and launched an integrated supply chain management solution, resulting in 98% inventory accuracy and 99% delivery accuracy.Collaborated with marketing and R&D to create award-winning products, driving brand to #1 in its category.Joined Flow Kana at an early stage with less than 40 employees and helped grow to a 400+ organization across the state of California.

Nitro is a global document productivity company with solutions for PDF, eSign, document analytics, and AI-powered document productivity.Boosted NPS score for flagship product by optimizing navigation and accessibility of existing features, resulting in increased feature adoption.Led and mentored a diverse team, promoting a culture of collaboration and design excellence, hiring 4 designers in a competitive market within 12 months.Streamlined the customer experience by aligning branding and experience architecture between desktop and cloud-based products, resulting in a cohesive, seamless experience.

Redesigned the e-signature product, raising the System Usability Score to 84% and increasing Ease of Use to 14% above the industry standard at launch.Designed a seamless login experience for users to access cloud-based services from within Nitro's desktop product.Drafted a strategic vision for UX and championed a user-centric strategy.

Vlocity (acquired by Salesforce) built industry-specific solutions for Salesforce.Designed Salesforce applications tailored to unique industry requirements, enhancing user engagement and productivity.Developed native mobile applications for multiple industry verticals focusing on user-centered design and cross-platform consistency.Obtained a breadth of knowledge about many industries including finance, public sector, healthcare, communications, and insurance.

Conducted in-depth research and testing within Intuit’s Payroll team, contributing to the design of new small-business onboarding experiences for desktop and mobile.Delivered actionable insights on small business owner behaviors, influencing product enhancements for state and federal compliance.Improved payroll experience on mobile devices, leading to an increase in engagement and user satisfaction.

Led the design for iPhone and iPad for a document collaboration and storage solution.Co-authored a patent on unique methods for managing digital documents (Holder of the patent for "Systems and Methods for Managing Documents and Other Electronic Content" (US 20140298207))Created advanced prototypes to test various innovations helping to reduce product development risk.Joined a small team at an early stage and helped influence product strategy and design.

• Collaborated on numerous, multifaceted design projects from interactive displays, printed material, applications, and graphic design.• Designed custom, innovative solutions for internal groups of a defense contractor.

• Co-developed 'Snapshot’ from a prototype to a commercially successful independent release on multiple platforms that has sold over 400k units.• Originated the game’s core concept, character art, and animation, showcasing versatility in both creative and managerial capacities.• Independent Games Festival nominee for “Best in Design”

• Authored the animation curriculum for WPI’s game design program.• Instructed undergraduate students in both foundational and advanced animation techniques.