I help marketing leaders drive growth through their websites.My expertise is deepest in Analytics and SEO, but I'm always thinking about the bigger digital picture.After 16 years of working on websites, I’ve realized that to drive effective and efficient growth, it all comes down to three key things:1. The business2. The brand3. The userYour website needs to support your business's bottom line and speak to your target market's needs.It also needs to tell a compelling story and function exceptionally well.If any of the following sounds familiar…❗️ Your site isn’t performing like you want it to❗️ You know what you should be doing in theory, but not in practice❗️ You need to make sure your digital marketing dollars are being well spentThen you’ll be glad to know I’ve helped brands like SOLO Cup, Prophet, and Hanes go from…✅ Questioning their analytics → clarity and confidence through custom tracking and dashboards✅ “This is what we think people want” → data-backed, user-centric content and site architecture✅ Competing internal priorities → purposeful, measurable site optimizationsIf you’re responsible for a website and struggling with the above, message me, and we'll talk through it.P.S.On a personal note:☕️ I’m an over-caffeinated coffee nerd (preferred brew method: Chemex)👨‍🍳 I love cooking.🌎 I've been to over 30 countries (ask me about my favorite city, Tokyo!)