Peter Cook Email & Phone Number

Indianapolis, In, Us

Indianapolis, In, Us

Lead Voice of the Customer (VOC) research, strategy and initiatives for Gannett- Manage consumer research projects/initiatives for local and national brands- Manage consumer feedback channels for local and national brandsManage Data Strategy Internship program

Managed local and national qualitative and quantitative consumer and market research studies for GannettCreated and lead Voice of the Customer/CX Pod to support and elevate local and national VOC initiativesManaged Natural Language Processing (NLP) Engine development, partnering with both internal Data Science team and external vendor

Wrote, programmed, executed, and analyzed local and national qualitative and quantitative market research studies and presented key findings to internal and external stakeholdersSupported the development and execution of the Voice of the Customer (VOC) strategy and initiatives for Gannett

Wrote, programmed, executed and analyzed local and national qualitative and quantitative market research studies and presented key findings to internal and external stakeholdersCreated and analyzed website traffic and company market share reports using comScore, Omniture, Google Analytics, Compass and Nielsen Ad*Views for top 25 Gannett properties

Indianapolis, Indiana Area

Oversaw Voice of the Customer (VOC) Programs for several strategic global accountsManaged the flow of operations throughout program cycle, to include creating and implementing schedules, developing questionnaires and discussion guides, coordinating company and client resources and producing final client deliverablesUtilized data management tools to analyze data, create client reports and develop customer strategy initiatives Assisted with the training/mentoring of Assistant VOC Project Mangers

Indianapolis, Indiana Area

Created, executed and analyzed market research studies among current and prospective retailers and customers to aid product developmentImplemented and managed all new product development projects. Worked directly with sales team, R&D, procurement, operations and design studio to ensure projects satisfied budgetary and contractual requirements and answered key business questionsCreated POS material for sales team: promotional videos, PowerPoint presentations, merchandising sheetsAnalyzed daily sales information and converted results into weekly sales report

Indianapolis, Indiana Area

Wrote keyword optimized, new content for website which supported overall SEO planCreated/implemented new marketing plan to effectively reach target market within approved budgetWorked directly with clients throughout project to ensure contractual, timely results were being achievedScripted and directed two company web-based commercials