Peter Tittiger Email & Phone Number

New York, Ny, Us

Pawtucket, Ri, Us

- Global Franchise Development: Partner with internal blueprint teams and external partners to develop and execute brand activations across Entertainment, Licensed Consumer Products, Promotions, Digital Games, and Publishing - Global Audience & Market Insights: Partner with in-house research teams to analyze consumer and retail landscapes; develop consumer media target psychographics; advise regional marketing teams on global retail best practices - Global Integrated Consumer Marketing Planning & Strategy: Collaborate with cross-disciplinary, external agency and internal specialist teams to identify consumer insights, write campaign briefs, project manage campaign ideation, develop assets, and deliver global campaign playbooks; partner with DE&I and Philanthropy executives to implement corporate standards, goals and social responsibility objectives across global marketing campaigns- Global Shopper Marketing: Partner with Category Management Insights team to develop physical and digital global merchandising strategies, bespoke retail programs, and lower funnel creative - Global Media Creative Direction: Manage internal and external partners to develop creative for multi-channel, full funnel campaign concepts and video, still photography and graphic assets spanning tactics including paid media, digital video, organic and paid social, paid influencer, and earned media- Global Social Media & Influencer: Partner with in-house specialist teams to develop strategy and execute content for expansion of global social media footprints (Facebook, Instagram, TikTok) and integration of paid influencer; relaunch Clue brand on Instagram; launch Monopoly brand on TikTok - Budget Management: Manage and allocate $5M+ annual global marketing content creation budget

Pawtucket, Ri, Us

Pawtucket, Ri, Us

Grant’s Interest Rate Observer | Finance Periodical | January 2021 - Present - Brand Stewardship: Align editorial products under masterbrand; refine subscription tiers and paywalls - Audience Insights: Develop consumer profile for subscribers and opportunities for audience acquisition - Comms Strategy: Develop multi-channel direct, growth, and content marketing campaigns to convert unpaid newsletter subs and acquisition targets - Digital Presence: Redevelop website, email and digital app to align with subscription models, paywalls, data captures; expand social media content and advertising (Twitter, LinkedIn, Reddit) - Creative Direction: Author marketing contentForay Design | Ambulatory Medical Devices | October 2020 - January 2022 - Brand Stewardship: Unite brand and product under masterbrand; differentiate from competitors - Audience Insights: Develop consumer profiles for active retiree target - Comms Strategy: Architect masterbrand comms framework; develop brand content strategy including editorial newsletters, social media content; develop product conversion tactics including Facebook ads, D2C product email- Digital Presence: Redevelop website and digital consumer experience, including social media (Facebook), blog, email - Creative Direction: Author editorial content; oversee freelance creative supportDomino Data Lab | Data Science Management Software | October 2020 - April 2021- Purpose-Driven Marketing: Develop CSR classroom and parent outreach program for publication of picture book, Florence the Data Scientist (April, 2021); broker educational content development and classroom distribution partnership with National Science Teaching Assoc; media outreach in promotion of launchLivingston Marketing | K-12 Classroom Marketing | October 2020 - May 2021 - Program Development: Director of Client Success and Operations; primary liaison between clients and partners for classroom outreach programs in K-12 market; drive biz dev through prospecting

Editorial Development: Develop editorial for prominent lifestyle and beauty digital outlets; identify and build source relationships for interviews with relevant medical and lifestyle professionals, including corporate executives, podiatrists, fitness experts, dermatologists, aestheticians, and stylists

- Impact/ Educational Marketing: Broker partnerships between filmmakers and K-12 education partners to develop curricular programs to facilitate classroom distribution of films and meet social impact goals- Film Development: Executive produce feature length independent films for distribution through major international film festivals (Sundance, Tribeca, HotDocs) and media partners (Netflix, Amazon Prime)- Brand Development: Develop studio brand identity, architecture and grantmaking program

New York, Ny, Us

-Purpose-Driven Marketing: Amplified corporate social responsibility commitments and shaped brand narratives for consumer brands, nonprofits and government agencies through development and leadership of multi-platform educational custom publishing programs for K-12 classrooms - Lexus Eco Challenge: Conducted editorial and market research and updated program content and communications strategies to refresh program appeal for participants and media, resulting in 30% increase in new participating classrooms and extensive broadcast and print media (regional and national) - Disney Channel: Led strategic development and execution of co-branded, custom Social Emotional Learning education program delivered to 100,000+ elementary (gr 1-5) classrooms nationwide in support of the launch the original movie Z-O-M-B-I-E-S 2 - Actuarial Foundation: Doubled student participation in The Hardest Math Problem Student Contest from 6,000 to 12,000 entries year-of-year with representation across all 50 states-Business Development: Drove incremental revenue opportunities through legacy account management, client prospecting, and strategic development of new product offerings

New York, Ny, Us

- Brand Engagement: Shifted brand narratives and delivered millions of media impressions for top consumer clients through leadership of cross-departmental integrated marketing campaigns (budgets $500k - $3 million)-TJX Companies: The Maxx You Project spotlit T.J.Maxx’s CSR objective to provide a community and resources to empower women nationwide through a multi-city, experiential pop-up activation, conferences, online self-improvement courses, and a dedicated Facebook community seeded with original content- Business Development: Generated new revenue opportunities, as project foreman of successful new business acquisition strategy teams analyzing client objectives and concepting custom programs for Weight Watchers, Belvedere Vodka, Knorr, and Tazo Tea

Brooklyn, Ny, Us

- Brand Stewardship: Aligned and managed brand identity for high-end men’s outdoor lifestyle retailer - Brand Content Creation: Conceptualized, budgeted and produced over 15 multi-day, on-location photo and video shoots in remote wilderness locations across North and South America to generate original content- D2C Brand Communications Strategy: Strategized and executed deployment of content assets across seasonal D2C campaigns for print catalogs, e-commerce, email and social media. Strategic media relations for content amplification and product features

London, Gb

- Strategic D2C Publicity & Marketing: Conceived, budgeted and executed 10-12 multi-channel, title specific publicity and marketing campaigns per season for the premier global publisher of the creative arts - Mexico: The Cookbook | Margarita Carillo Arronte: New York Times Bestseller (October 2014) - The Nordic Cookbook | Magnus Nilsson: Major print features in Food + Wine, Saveur, T Magazine, 6-city experiential dining event tour, 3-city museum exhibition in partnership with The American Swedish Institute - B2B Trade Marketing: Developed and delivered custom strategies and collateral to drive sell-in and enhance sell-through with key national accounts, including Amazon, Barnes & Nobles, Coston and Urban Outfitters. Authored and deployed monthly B2B newsletter communicating internal marketing and press campaigns to all retail targets.- el Bulli 2005-2011 | Ferran Adria: International B2B campaign resulted in firm sales of 75% of print run of $625 luxury book set prior to publication. Consumer campaigns, including major media features, North American event series, global event partnership with The Financial Times, and strategic partnerships with Sotheby’s and The Modernist Cuisine Lab, drove single title sales to account for 30% of 2014-15 gross revenue- Brand and B2B Partnerships: Generated incremental revenue opportunities through title agnostic partnerships with retail, consumer and institutional brands, including Williams-Sonoma, Lavazza, Indigo Books, The Metropolitan Museum of Art, Park Hyatt

- Managed PR firms in development and execution of brand communications strategy- Managed multi-channel, direct-to-consumer marketing and sponsorship programs