Swoop, part of Real Chemistry, enables pharmaceutical and life sciences brands to reach their ideal DTC and HCP audiences at crucial moments of their diagnosis and treatment journey. Using ML/AI and real world data, Swoop is a leader in developing brand-exclusive audiences of patients and their providers for healthcare companies. Once the right customers have been targeted, brands can drive bottom-of-the-funnel engagement through Swoop’s proprietary medically trained and MLR-compliant conversational AI. Built on a privacy-by-design foundation, Swoop is both HIPAA-certified and NAI accredited, having developed more than 12,000 unique target audiences for 42 of the top 50 pharmaceutical companies safely. Its conversational AI has been implemented across 100 health brands and trained on over 1.3 billion medical conversations.

conversationHEALTH, part of Real Chemistry, enables the world’s leading healthcare and life sciences companies to create AI-driven virtual experiences that exceed customer expectations. Its privacy-safe system of engagement utilizes medically-trained natural language processing and contextual artificial intelligence to transform human conversations into highly personalized interactions via intelligent agents. Purpose-built by industry for industry, the conversationHEALTH platform can be deployed for scientific communications, medical affairs, commercial operations and patient support to enable greater accessibility, improved responsiveness and better outcomes. As the partner of choice for 170 global brands to power 1 billion conversations, we’re transforming the way the pharmaceutical industry engages with physicians, patients, and consumers.

IPM.ai, part of Real Chemistry, transforms real world data into real world insights that uncover the ideal patient and their healthcare ecosystem so that life sciences companies can accelerate the commercialization of precision therapies for specialty and rare diseases that lead to optimal outcomes quicker, with less risk. IPM.ai’s Insights as a Service (IaaS) platform optimizes drug development, clinical study, product launch and commercial operations by utilizing granular-level longitudinal analytics, artificial intelligence and machine learning in conjunction with a real world data universe of over 300 million de-identified patient journeys and 65 billion anonymized social determinants of health signals. IPM.ai makes the promise of precision medicine an analytical reality.

Responsible for leading the team that designed and executed ARC's B2B brand, content, digital, public relations and product marketing strategies for verticals including airlines, travel agencies and OTAs, destinations, airports, financial services and government. Focused on advancing the organization's brand objectives and generating awareness and demand for ARC products and services across three core platforms: Air transaction settlement services, air travel data and analytics, and omnichannel airline retailing solutions. Worked closely with other departments including product, sales, operations and business technology to develop and implement successful, revenue-generating go-to-market strategies. Collaborated with ARC portfolio companies to develop and implement marketing, communications and growth strategies that aligned with the parent organization's core objectives. Responsible for creating a data-driven marketing and communications program that focused on continuous improvement against established goals and ROI objectives.

Led strategic direction and client communications for accounts, including HP Enterprise Security Products (ESP), Xceedium, Amazon Web Services, Dell Software, Rosslyn Business Improvement District, American Association of State Colleges and Universities, Champlain College and the Halcyon Incubator. Responsible for client marketing and communications strategy and tactical delivery in disciplines that including brand strategy, media relations, social media and digital advertising. Oversaw junior staff and ensured accurate client billing and accountability for completed deliverables within client budgets.

As a member of the North America management team, responsible for all strategic branding, marketing, public relations and communications in the United States and Canada. Oversaw customer acquisition and retention, industry relations and market brand positioning. Managed marketing and communications strategic partner relationships with JPMorgan Chase & Company and First National Bank of Omaha, including the launch of both partnerships and joint product offerings. Responsible crisis communications in the United States and Canada.

Responsible for strategy and implementation of marketing initiatives to drive membership growth, retention, program attendance and benefit usage; marketing for InfoComm’s audiovisual industry-wide product and services catalog, iQ; and the launch of InfoComm’s inaugural government and military-centric audiovisual tradeshow, GovComm.

Responsible for all of ACTE’s marketing campaigns, including education and networking events in 50 cities and 30 countries. Implemented event pricing strategy with year-over-year revenue-per-registrant growth of more than 40% during a market downturn. Launched association’s social media presence and strategy. Wrote contributed placements in international industry publications on behalf of board members and executives.

Managed press relations and communications for OSRAM SYLVANIA, CeeLite, and the World Forum on the Future of Democracy. Global media pick-up includes Associated Press, Agence France-Presse, The New York Times, ABC News, FOX News, Alhurra, CNN, C-SPAN, Architectural Lighting, Forbes, Houston Chronicle, Lighting & Sound America, Lighting Design & Applications, SmartMoney, Yahoo! Finance and Home Lighting & Applications.

Researched, developed and implemented strategic marketing plans for clients including Citizens for Sun Protection, Delaware State Education Association, Delaware Express Shuttle, Five Star Advisors LLC, Helm Construction Management, Everest Auto Spa & Auto Shop and Laura Novak Photography.

Sold new and renewal telephone directory advertisements, representing more than 25 colleges and universities in 17 states.