Lead credit card acquisition initiatives to deliver on the accountability of new account plans. Develop, implement, and execute strategic and tactical solutions to enable and optimize the acquisition process. I have led initiatives that improved sales funnel performance, channel enablement, back office processes, remote solutions, frontline tools, and client experiences.I represent the cards acquisition product team to deliver complex enterprise, cross-channels and transformation initiatives to execute on the business strategic priorities. Responsible for ensuring sales benefits are achieved or maintained. I have supported projects related to credit bureau services, regulatory changes, process simplification, digital transformation, product management, and channel enablement.

Managed mass and targeted offers, delivering unique offerings and developing annual campaign strategy roadmap. Focused on launching best-in-class offerings and go-to-market strategies to increase market share in a highly competitive and regulated industry, ensuring profitability and quality accounts are achieved. Focusing on new sales strategies and different tactics to acquire quality accounts that led to deepening client relationships and retention improvement. Led pre-approval campaign development and execution to target existing clients without a credit card with unique offerings, focused on newcomers, students, new to bank, affluent, and mortgage only client segments. Proactively working with credit risk on increasing the pre-approval universe and credit limit assignment to deliver competitive and attractive offers.Managed channel specific data-driven tactics to improve sales performance. Past deliverables include: sales tools, training programs, new card launches, incentive employee programs, enabling remote solutions, automate back office processes, digital onboarding journeys, and ATL/BTL test and learns.Responsible for preparing executive reporting to provide timely updates on sales performance, monitoring key metrics, presenting relevant trends and insights to recommend and support business decisions.