After the name change from DONG Energy to Ørsted, I have been working in Online Sales & Engagement focusing on digital sales - especially CRO; digital campaigns, landing page optimisation, SEO, newsletters, statistics, photography and many other aspects of online sales for Denmarks largest energy company. The results are a 100 % increase in online sales, 100.000 downloads of our award winning app, Mit Ørsted and around a 100 campaign pages (kinda lost track).This all sprinkled with CMS platform migrations from Sharepoint to Sitecore (with the name change to Ørsted) and again to WordPress in August 2019 - the last one especially for giving us a much needed flexibility to act fast in a very competitive energy consumer market.

A fantastic mix of creating content for our customers, optimising sales on site, and a ton of other great and challenging activities for Denmarks largest energy company - Including the year long name changing process when we went from DONG Energy to Ørsted. One of my core tasks was content planning, writing and building the landing pages for our monthly/bimonthly newsletter to more than 500.000 recipients increasing open rates and click through rates a fair amount.

The classic marketing mix of online and offline campaigns for Byggecentrum/Molios products - architectural bookstore, digital products, courses for professionals and much more. Editor and writer for our daily newsletter for the Danish construction industry for more than 12 years.

Analysis and communication for a variety of clients - mainly LEGO company. Among other projects, I participated in and had project responsibility of a global storytelling communicating LEGOs internal values through stories.