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With over a 18 years of experience in sales and business development, I have a proven ability to quickly identify business opportunities and turn them into results. I specialize in building strong, value-driven relationships within the B2B sector, leading to significant increases in revenue and customer loyalty. My strategic focus on growth and leadership has enabled me to build and develop high-performing teams that not only meet but exceed their targets. By working closely with leadership teams and boards, I’ve crafted long-term strategies that drive both team and company success. My mission? To create sustainable growth, develop talented sales teams, and strengthen the market position of every company I collaborate with.💡 Some highlights 💡🏬 Head of Sales, Bjorn Lunden AB ✅ Achieved multiple all-time high order intakes over consecutive months, setting new sales records.✅ Maintained an exceptionally low churn rate (<10%) despite leading two major migration projects impacting the majority of the customer base.✅ Successfully navigated complex organizational changes by fostering a customer-centric strategy and ensuring sustained team performance under challenging conditions.🏬 Regional Sales Manager, DB Schenker (Sep 2021 - Jun 2023)✅ Directed a team of 15, driving significant employee engagement and double-digit revenue growth each year.✅ Opened a new terminal and new region, exceeding sales budget goals by 6.5% the first year.🏬 Sales Director Scandinavia, Dustcontrol Group (May 2019 - Sep 2021)✅ Managed full P&L responsibilities and led a team of 18, fostering significant product development and sales growth during the pandemic in the whole nordics.🏬Regional Sales Manager, Sto SE & Co. KGaA (Feb 2016 - May 2019)✅ Achieved 30% regional growth by enhancing customer-oriented sales processes. My career reflects a commitment to driving sales performance and fostering strong team dynamics across various industries. And my strategic insights and leadership have consistently led to remarkable achievements in revenue growth and market expansion.📞 +46764 952 345✉ peter.ufer@bjornlunden.se🕸 ww.bjornlunden.comPoliticians are temporary Wu-Tang is forever.
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Business Unit ManagerCramo SverigeStockholm County, Sweden -
Interim Chief Revenue OfficerSenseworks.IoStockholm, Se -
Head Of SalesBjörn Lundén Ab Apr 2023 - Nov 2024Näsviken, Hälsingland, Se• Collaborate with members of the Marketing team to penetrate key markets.• Define the approach for the overall sale of new business and account retention.• Develop a comprehensive sales and distribution strategy to maximise sales opportunities.• Foster relationships with new partners to achieve desired revenue.• Influence senior stakeholders within customers' organisations and premier buyers in the industry.• Investigate factors impacting sales performance.• Monitor changes in the industry and leverage them for business opportunities.• Outline objectives in key target areas such as sales volume, market share, distribution channels and profit margins to guide promotions and sponsorships.• Participate in forums to keep abreast of new changes in the industry and practices.• Review sales performance by analysing performance reports.• Leading a group of 8 Field Sales Account Managers, 8 Inside Sales Account Managers and Team Leaders.• Part of the management team Björn Lundén AB.• Reporting to CCO C-Level Björn Lundén Group. -
Regional Sales Manager / Region ManagerDb Schenker I Sverige Sep 2021 - Jun 2023OoDB Schenker is the world’s leading global logistics provider — we support industry and trade in the global exchange of goods through land transport, worldwide air and ocean freight, contract logistics and supply chain management.• Leading a group of 10 Account Managers and 5 Sales & Production coordinators.• Part of the management team for Field Sales Sweden.• Part of the management team for District Stockholm, District Gotland and District Södertälje.• Reporting to Head of Field Sales Nordic ClusterKey achievements- In the Global Employee Survey 2022, I scored 97 out of a possible 100 on the Employee Engagement Index. Which was 23 points better than DB Schenker's total points as a company, which was 77 out of a maximum of 100 points.- Building a sales organization by unifying all account managers (both the existing ones and the 6 that I recruited) under a common cluster, common targets and strategy to generate growth instead of the previous postcode-thinking which was not to the company's advantage.- Generated double-digit (in percentage) revenue growth per year with a maintained gross margin.- Responsible for recruitment, training and sales when opening a new terminal and district. It was 18 years ago that DB Schenker Sweden opened a new terminal. Already in year one we exceeded the budget by 6.5%. -
Sales Director ScandinaviaDustcontrol Ab May 2019 - Sep 2021Norsborg, SeAt Dustcontrol, we are not satisfied with just selling products. We manufacture and customize portable dust extractors and industrial extraction systems with very high levels of filtration to your requirements. Our product range consists of portable dust extractors for industrial and construction use, fixed extraction installations, discharge arrangements and accessories. Dustcontrol supplies a complete range of products and accessories for large and small companies in all types of industries. • Responsible for the full P&L in the scandinavian market. Driving the organisation to deliver on targets and the execution on strategies. Continuously develop and operate an efficient organisation with 18 direct reporting staff in sales, project management, marketing and installation & service. • Part of the executive management team.• Reporting to CEO.Key achievements- Reorganize the company's two business areas with associated sales resources in order to create clarity for the entire organization, which resulted in the industrial business area for the first time in many years showing positive results regarding budget and a very positive gross margin effect.- Change the culture from pure product sales to insight sales with a much clearer focus on preventive health efforts in both the manufacturing industry and the construction industry.- Leading in further developing an existing product into an even more customer-demanded product that led to increased sales already 6 months after launch. This refinement opened up possibilities for prospects who had not previously been interested in Dustcontrol's products. Client examples: Skanska, JM, Cramo, Ramirent, Sandvik, Absolut Company -
Regional Sales Manager / Region ManagerSto Se & Co. Kgaa Feb 2016 - May 2019Stühlingen, Baden-Württemberg, DeSto offers an entire range of façade insulation, rainscreen cladding, paints, plasters and acoustic systems. Concrete restoration and floor coatings complete our product range. • Be responsible for the region's sales analysis, sales process and improvement.• Lead and develop the sales organization including Sto Center in the region through the implementation of the business plan for the region.• Staff Planning/Inventory Responsibility• Working with strategic sales.• Act operationally in day-to-day work.• Responsibility for the establishment and proper handling of region-specific customer agreement.• Be responsible for complaint handling policy vis-à-vis the customer.• Responsible for revenue, the cost budget and forecast for region.• Optimize inventory and routes in coordination with logistics.• Responsible for the region's sales development.• Responsible for the region's 6 pro shops and staff (12 persons) and 12 sales reps.• Reporting to CEO.• Member of the Local Management Team Sweden.Key achievements-By working from the customer's buying process, the salespeople were perceived to be more customer-oriented, which in turn built greater trust. At STO, there were at least four different purchasing processes linked to how the construction industry is structured. You have regulatory levels such as architects and consultants. And the builders and executors of the actual house construction. By adapting our salespeople based on these stakeholders' different buying processes, we became more relevant in all stages that take place in larger businesses. And the results of this transformation: The region has grown with 30% during my time as manager (this was the highest growth of all regions in the Nordic region, as well as the highest turnover).Client examples: Skanska, Peab, STARK, Front RK, Tengbom -
Head Of SalesFounders Alliance May 2014 - Feb 2016Stockholm, Stockholm County, SeFounders Alliance is a network for entrepreneurs where you will find a large proportion of Sweden's most influential and experienced entrepreneurs. Our aim is to increase opportunities for Swedish entrepreneurs so they can grow and build sustainable companies through access to the necessary resources, inspiration and individuals in the network. Founders Alliance is operated and owned by the entrepreneurs themselves.Duties: - Developing strategy, tactics, sales plans and profit targets.- Developing relationships with clients.- Identifying and reporting on business opportunities in target markets.- Representing the business at conferences, trade fairs and networking events.- Maximising new business development opportunities.- Overseeing the sales team and membership relation team.- Reporting to CEO.I have staff responsibility for 5 people of people who are full-time employees. -
Sales/Solution/Education/CoachingApple Inc. Feb 2011 - May 2014Cupertino, California, UsApple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.Acting as a virtual store and Apple Business Manager in retailers stores. Working together with store management to increase the sales figures and profitability of Apple products. Mainly Mac but also iPad, iPod and iPhone, and accessories. Keep product demonstrations and to ensure that Apple's areas and merchandising is updated and maintained according to Apple's guidelines. Train store personnel on Apple products and what they do to sell these on the right and best way, "The Apple Way". Ensuring that Apple will retain its strong brand through an innovative way to showcase the products on the best and most creative way in the store.. Customize local marketing and materials. -
Dj/Waiter/Bartender/Art DirectorScandic Anglais Jan 2010 - Jan 2014Stockholm, SeI felt that I had time to have an extra job and that I wanted to educate myself more in the art of being able to handle a variety of people in all sorts of situations. I also wanted to try having two jobs at the same time. -
Client Director With Sales Manager ResponsibilitiesDw Interactive Aug 2009 - Jan 2011Stockholm, Stockholm County, SeDuties: Seek out potential clients. Making the deal. Establish project plans, manage and distribute work, coordinate and prioritize among the different parts, continuously monitor milestones, reporting to project the client and inform project stakeholders. Managing the project until launch. I had staff responsibility for 2 people who were full-time employees. Client examples: Esperanto, BetongborrarGruppen, Medvind, Åke Sundevall and AlltiSten. -
Project ManagerZco Stockholm Ab May 2009 - Jan 2010Stockholm, Stockholm, SeZ:CO is the small ad agency with the big jobs. Z: COs creativity and strategic expertise serves only one purpose, to increase sales for its clients. Duties: Seek out potential clients. Implement appropriate meetings. Establish project plans, manage and distribute work, coordinate and prioritize among the different parts, continuously monitor milestones, report back to the project originator and inform project stakeholders. Managing the project until launch. Customer Example: Alvedon (GSK), AntikMässan, Medstop, City of Stockholm and Setra Group. -
Head Of SalesBisfront Ab Dec 2007 - Jun 2009Solna, Stockholm, SeBisfront is one of Scandinavia’s leading companies within their field of creating new business opportunities for their clients by initiating qualified business meetings. Bisfront is consistent of five segments; Media, IT, Finance, HR and Consulting. Each respective teams are specialized within their line of work.Duties:Manage and coach the company's inside sales reps. Set up budgets, ensuring that they were achieved. Responsible for the strategic touch with its customers. Lead workshops with customers and educate inside sales . Responsibility for recruitment to the company. Responsible for sales to existing customer. Designing sales contests and activities in order to boost morale and increase sales. During my time at Bisfront as the company grew from 6 inside sales to 30.I had staff responsibility for 30 of people who were full-time employees.Customer Example: Dallas Sthlm, Garbergs, Newsec, Tengbom, Enea, TBWA and Max Matthiessen. -
Head Of Welding DepartmentSanmina Jun 2002 - Aug 2007San Jose, California, UsSanmina Segerström & Svensson offers contract manufacturing of sheet metal components and composite sheet metal constructions, including for the Automotive, Train, Telecom and Electromechanical industries.Together with high-tech equipment, knowledge, experience and creativity, we are a clear choice in the industry. Responsibilities:Responsible for the daily operation of the department's machines worked. Responsible for scheduling of staff. Programmed and repaired machines when needed. Responsible for the times, deliveries and deadlines maintained. I had staff responsibility for 10 people who were full-time employees.Clients: Volvo, SAAB and Bombardier -
Dj & BartenderNybron Bar & Matsal. 2000 - 2002• Managed DJing and bartending duties at Nybron Bar & Matsal in Eskilstuna, Sweden.• Developed mixology skills and provided exceptional customer care.• Enhanced customer experience through personalized music selections and cocktail creations.
Peter Ufer Skills
Peter Ufer Education Details
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Berghs School Of CommunicationProject Management -
Gustav Käser Training InternationalLeadership & Management
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AlleskolanRobot And Automation Technician
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RekarnegymnasietEconomics
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Multi Pipe/StjärnsäljarpoddenSocial Selling
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Harling Consulting AbSelling Skills And Sales Operations
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Fa KursConstruction Law
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Försvarshögskolan - Swedish Defence UniversityDevelopment Of Group And Leader
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Mercuri InternationalValue Based Selling
Frequently Asked Questions about Peter Ufer
What company does Peter Ufer work for?
Peter Ufer works for Cramo Sverige
What is Peter Ufer's role at the current company?
Peter Ufer's current role is Business Unit Manager.
What is Peter Ufer's email address?
Peter Ufer's email address is p.****@****sto.com
What is Peter Ufer's direct phone number?
Peter Ufer's direct phone number is 08-621 *****
What schools did Peter Ufer attend?
Peter Ufer attended Berghs School Of Communication, Gustav Käser Training International, Alleskolan, Rekarnegymnasiet, Multi Pipe/stjärnsäljarpodden, Harling Consulting Ab, Fa Kurs, Försvarshögskolan - Swedish Defence University, Mercuri International.
What are some of Peter Ufer's interests?
Peter Ufer has interest in Politics, Environment, Education, Fine Dining, Science And Technology, Running, Tennis, Golf, Arts And Culture, Animal Welfare.
What skills is Peter Ufer known for?
Peter Ufer has skills like Sales Management, Account Management, Iwork, Ipad, Sales Process, Ilife, Cold Calling, Mac, Os X, Product Marketing, Retail, Direct Sales.
Who are Peter Ufer's colleagues?
Peter Ufer's colleagues are Börje Björkholm, Stephen Wardhaugh, Göransson Thord, Petter Sandin, Jörgen Olsson, Palle Knudsen Cramo, Kristina Vilhelmsson.
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