Peter Valentin Email & Phone Number

København, Hovedstaden, Danmark

Key responsibilities:• Management of KAM and Sales Team• Lead Planning and execution of yearly plans• Create brand activation campaigns in collaboration with Brand Management and Sales teams• Analyze the performance of each initiative and derive learnings from it in collaboration with Brand Management and Sales teams• Identification of opportunities to potentiate visibility and sales in all channels• Ensure upfront alignment with Sales teams by integrating their feedback and needs through regular communication and direct in-market-field observation• Conduct data and statistical analysis to evaluate the current market trends• Analyze competitors’ activations in collaboration with Sales teams across different channels• Coordinate with sales and marketing to develop field strategies and initiatives, building and maintaining a calendar of brand activation events and activation playbooks• Price setting in Scandinavian markets• Drive and assist the field team in ensuring activations are effectively planned and executed• Create strong relationships with internal stakeholders, namely Marketing and Sales team, as well as with external agencies• Develop reports and tools for pharmacies and pet shops for educational use

Herlev, Capital Region, Denmark

Key responsibilities:- Brand lead for and responsible for key OTC brands across the Nordics.- Developing and executing strategic and tactical marketing plans.- Budgeting, forecast, A&P / sales phasing.- Development / adaptation and execution of marketing campaigns.- Market analysis and monitoring: identifying key risks and opportunities.

Capital Region, Denmark

Key responsibilities:- Brand lead for Nicotinell in Denmark & Netherlands- Developing and executing strategic and tactical marketing plans across both markets.- Omni-channel brand media planning and production liaison.- Digital Marketing Project Lead for OTC (social media, digital eco-system, video content)- Market analysis: identifying key risks and opportunities and implementing corrective measures.

Brøndby

Key Responsibilities:Category / Brand ownership at country level-Execute the Brand Planning process at country level in line with Category, guidelines and include customer/country specific analysis-Develop and implement the marketing activity plan based on the annual plan -Execute and follow-up campaigns including corrective actions based on data analysis and tracking of country brand KPIs ATL (incl. PR) and Media-Implement global / area toolkits adapt if required - continuously follow-up and evaluate results.-Lead adaptation projects when applicable & single country only (TVCs, sponsor spots, radio, internet, outdoor)-Responsible for country media briefs (within Area and Cluster category media brief guidelines) and media agency liaison-Responsible for briefing and liaising with local PR company -Responsibility for managing content and updates of local brand websitesSales & BTL/Trade-Contributor to key account plans & support sales team during yearly negotiations and participate in customer meetings-Support the development of trade campaigns creating optimal local promotion materials -Input to the sales cycle planning - analyse, brainstorm and planning -Makes recommendations re pricing (price corridor), assortment space analysis and strategy-Support sales force briefings, education and implement sales support Innovation-Lead country launch implementation of Area and Cluster NPD (new product development) projects – liaison with local regulatory affairs-Responsible for leading the NPL process at country level (New Product Launch) and identify innovation opportunities (product, packaging or Commercial) and prepare business cases Finance-Responsible for A&P budget for category/brand(s) -Input to sales forecasting and monthly reporting (SOM, monthly executive summary)-Contribution to budget and target processes Other-Ensure all activities comply with company policies, relevant acts, legal demands and ethical standards.

Ørestaden Copenhagen Area

Key Responsibilities POS and detailing materials - Develop POS materials for mass chains and pharmacies - fulfilling the need of already established campaign activities as well as exploring new opportunities in-store. - Efficient use of budget by continually measuring and challenging for better ROIs - Channel and customer compliance with promotional execution - Creation and maintenance of own POS - Secure the handling and update of pictures of packs, logos and other BTL material to trade including ordering of right amounts and securing right stock level. - Maintain and optimize warehouse stock at external partner (Bording) - Develop detailing materials for the field force (both internal and third party), and materials for HCPs as needed. Drive scale and coordination between sales and marketing activities - Lead monthly forum between sales and marketing teams where key initiatives, dates and next steps are aligned and actions agreed to. - Maintain and update: activity calendar and trade calendar, pricing information: internal (price list) and external (Taksten, DLI, wholesalers). - Facilitate the annual business planning process - Identify, adapt and implement best practices from other Novartis countries and collaborate with the regional team.

Brøndby

General responsibilities: - Brand Development & Strategy- Ownership of all brand related projects- Brand related yearly activity grid creation- Brand related distribution strategy development- New Launches proposal and tracking- New Product Development- Brand analyses and KPI’s tracking- Competitors tracking- Internal approval management- Budget management- Strategy Brand Plan- R&D point of contact - Strategic Insight

Copenhagen Area, Denmark

Key Responsibilities: ‎ ‎- Developement and execution of in-store marketing plans‎- Targeted communication, POSM, events, campaigns, displays, sales competitions, internal ‎sales training etc.‎‎- CRM system management and analysis and KPI improving measures.‎‎- Analytical reporting & data insights‎- Managing Relationships with multiple International Agencies ‎

Capital Region, Denmark

Key Responsibilities: ‎ ‎- Creation and coordination of sales events‎- Development of in-store POSM & coordination‎- Project Management (Ad-hoc)‎‎- Analytical competitor- , customer- and marketsurvailance‎- CRM management

Graduate Diploma, Graduate Diploma In Business Administration (Marketing Management / Hd)

Hd 2 Del, Marketing Management

Merkonom Enkeltfag, Project Management

Business/Managerial Economics

Statistics

Markedsføringsøkonom, International Marketing