- Dramatically increased monthly recurring revenue through strategic leadership and hands-on execution of marketing projects.- Significantly improved conversion rates through brand development, honing targeting, positioning and messaging.- Developed a B2B partnership opportunity with strategic investment and revenue potential to diversify the product offering and create a new revenue stream.- Improved an influencer program, cultivated relationships, negotiated deals, and collaborated with content creators resulting in the most efficient channel.- Implemented growth-hacking strategies to boost brand visibility and growth.

- Launched an app on iOS and Android and quickly reached a top 10 App Store position with a minimal budget in a category dominated by multi-billion dollar competitors.- Transformed an overlooked crypto brokerage into a compelling Decentralized Finance (DeFi) brand, securing over 200K registrations and converting thousands of B2C and B2B prospects into clients.- Created a marketing strategy responsible for driving hundreds of thousands of new customer registrations globally (retail and corporate) through targeted, compelling campaigns.- Developed messaging and pitches that resulted in multi-million dollar VC raises.- Built and led the marketing team from the ground up to execute the strategy, encompassing all channels, technology stack, attribution tracking, and tactical plans, generating awareness, demand and acquiring customers.

- Streamlined team structure, operations, business processes, product development and marketing to build a privately help app portfolio, including an app that generated $50 million in revenue- Led mergers and acquisitions process, from finding targets to negotiating and closing deals for 50+ mobile apps; sold 20 apps, and cash flowed 9-figures of revenue- Led team to build the app portfolio and then monetize and optimize multi-million dollar ad spend, generating $100 million in revenue across all verticals- Increased user acquisition, engagement and retention resulting in 60% top-line revenue growth and 15% reduced costs in the first five months- Helped CEO define and build a new B2B SaaS platform on top of the core B2C business to grow and diversify revenue streams

- Conceptualized and created an ad for an app that resulted in $20 million in revenue- Guided marketing strategy for a small team who reached 9-figure revenue for iOS applications- Co-led app acquisitions, created targets, handled outreach and closed over 12 apps- Created marketing, co-branding and advertising strategy for the #49 top-grossing iOS app in 2018-2019, generating more revenue than apps like Minecraft and Hulu

- Grew revenue by 26% and operating profit by 80% in the first six months, and continued incremental growth year-over-year- Restructured and managed a team of 20+ to build and execute campaigns to create demand, acquire customers, maintain engagement and retention- Defined a new company strategy, optimized marketing operations and execution and managed a multi-million dollar marketing budget

- Led team to execute world-class marketing across apps, games, music, and movies, generating billions of impressions, engaging 85M+ customers and gaining 100K+ content partners globally- Increased average customer lifetime value by over $100 through optimizing products, content discovery and monetization- Executed developer and content marketing programs resulting in 1000+ category-leading ecosystem partners

- Influenced tens of millions of consumers to use mobile apps by coordinating and executing end-to-end marketing with strategic partners and carriers- Grew and managed strategic partner relationships resulting in increased awareness and downloads of partner products on the platform by over 400% in a year