Capturing And Amplifying The Voices Of Great Product Personality Psychology Experts
CurrentBeing increasingly invited to apply findings from behavioral sciences, I started The Center for Applied Product Personality Research (CaPPr). CaPPr wants to capture and amplify the voices of great product personality experts from around the world. CaPPr aims to unlock and apply the potential of product personality research in a great variety of key life areas.Unlocking and applying product personality research, will make consumers aware of the hidden instincts behind their shopping, spending and decision behavior. This awareness will help them find their true preferences and thus increase their life satisfaction with the products and experiences they purchase.- Product Personality- Algorithms- Predictive analytics- Recommender systems- Online dating- Disruption- Psycho-demographics- Big data- Social data mining- Product personality profiling- Service personality profiling- Product personality assessment and development- Service personality assessment and development- Personality and Space- Personality and Facebook Likes- Personality and design- Personality and Big data