Being increasingly invited to apply findings from behavioral sciences, I started The Center for Applied Product Personality Research (CaPPr). CaPPr wants to capture and amplify the voices of great product personality experts from around the world. CaPPr aims to unlock and apply the potential of product personality research in a great variety of key life areas.Unlocking and applying product personality research, will make consumers aware of the hidden instincts behind their shopping, spending and decision behavior. This awareness will help them find their true preferences and thus increase their life satisfaction with the products and experiences they purchase.- Product Personality- Algorithms- Predictive analytics- Recommender systems- Online dating- Disruption- Psycho-demographics- Big data- Social data mining- Product personality profiling- Service personality profiling- Product personality assessment and development- Service personality assessment and development- Personality and Space- Personality and Facebook Likes- Personality and design- Personality and Big data

Traditional offline stores are positioned for a world that has ceased to exist. Consumers nowadays expect digital omni-channel experiences. Count3r helps the often heavily staffed retailers to meet these expectations with our Tablet Assisted Sales technology. In doing so, Count3r transforms the biggest cost centre into well-connected assets. The Count3r tablet is a personal assistant for sales associates to service customers from entrance to payment with real-time product- stock- and sales information. In this way Count3r makes the customer journey in psysical stores consumer-centric, data-driven and digital at the core.I co-founded and funded Count3r.com and am active its daily operation - Algorithms - Predictive analysis- Recommender systems- Choice overload- Paradox of choice- Tablet Assisted Sales

What makes people feel happy in their homes? It matches their personality. This is what Belong is all about. Belong enables consumers to sell and buy homes also on the basis of personality in addition to traditional criteria like location, price and type of property.Easily swiping along various home styles, both sellers and buyers add personality to the profiles of the homes they are selling or are looking for. Service providers like realtors do the same and when they fit, they are recommended to buyers and sellers that already match. Powerful algorithms optimize these processes. Social chat enables instant contact between buyers and sellers. Realtors that match can also be invited to the chat. In short: The buyer finds a house that fits like a glove and the seller finds a buyer that truly matches their house.I co-founded and funded Belong and am active in its daily operation - Algorithms- Predictive analysis- Recommender systems- Product personality- Item Respons Method- Visual questionnaires - Online dating- Housing crises - Disruption- Psycho-demographics- Big data

As a sounding-board involved in various HR, ICT, and service marketing projects. 

Helping people and organizations on the road to success by supporting them from conception to implementation of new ideas on the cross roads of technology, behavioral science and marketing.

Additionally I am invited to act as a sounding board to entrepreneurs and board members.

- Human resource- Competency based development- Blended learning- Concept development in housing and home automation (domotica) - Cloud computing

As strategy partner at Casenine, I outlined the new avenues so that customers can adopt, manage and enhance cloud solutions. The objective was to prepare the company for a next investment round due in Q4 2014. Having carried out all appropriate preparations my role was completed.- Cloud computing- Crowd sourcing- Disruptive technology- Google Apps- SalesForce - Strategy

As a sounding board to the founder, I co-created Simple Concept & Contact’s (SCC) strategy and market approach. SCC enables senior citizens to longer have independence, choice and control in ways that are beneficial to them and society as a whole. SCC amongst others realizes this by providing them tablet-based access to social media and domotica. From real estate developers to senior citizens homes we encountered an overwhelming attention for the concept.- Domotica- Generations- System integration- Video communication- Senior citizens- Inclusion

As co-creator of the dZyre-concept involved in the development of a prototype in the field of product personality. The concept connects online costumers with products and services that match their personality.

 dZyre primarily focusses on the needs of online consumers. This focus will result in good profits and increased brand loyalty for internet retailers.

 - In-consent behavioral profiling- Inference- Dissimilarity- Machine-learning- Profiling product personality

As director product development responsible for the design and implementation of new business units in the field of generation management, vitality, educational profiling, and sustainable deployment of the experienced generation (50+ years).- Online succes profiling- Motivational interviewing- Community building- Social media for senior employees- Demographic profiling

As acting CEO requested by the shareholders to be responsible for design and implementation of a restructuring project to restore profitability. Main initiatives:- Design and implement a system of KPI oriented business approach initially for sales and production/delivery later also for the main secondary processes.- 30% cost cut realised due to improvement of financial reporting and operational processes- Implementation of profitcenter approach for following processes: delivery, staffing and facilities.- During 2 years weekly informative and motivational email blog to all staff.- In the period of jan 2005 until dec 2005 turn around a loss of 116% on revenue to accumulative 12% profit as per dec 31 2005.In 2006 through MBO acquired the company and continued profitability. In jan 2007 all activities delegated to interim director because of fatal illness and respective decease of my wife. In December 2008 sold company.

As corporate director HR requested by the boards of directors to develop and implement a new P&O strategy. In addition two special assignments: to improve competitiveness and prepare for a major merger.- In terms improving competitiveness developed and implemented in close corporation with workers council and unions a new structure for compensations and benefits.- Carried out all preparations for a merger that eventually did not take place because of ‘incompatabilité des humeurs’.- Executed a MD program voor the top 100.- Developed and delivered a series of lectures on Globalisation.- Developed and implemented an HR-score card.Formerly known as SFB Cordares

As independent consultant responsible for accelerating and improving profitability of service providers through the implementation of a structured sales approach and the restructuring of secondary processes.For a academic hospital developing and implementing a system for result-oriented working as a next step after the implementation of competency-based working.For a major pension fund - Developing and implementing a system for competency management within the frame work of integral management. - Developing a MD program for the top 100 staff.Various individual sounding board projects during we reflected continuity and the role of the leader.

As founder and CEO intrigued by the rapid and far reaching technological developments of ICT and the Internet, I posed myself the question “Why can bookkeeping be automated and HR not?” The answer to this question arose from combining hard technology i.e. ICT and soft technology i.e. behavioural sciences. This combination in turn would be combined with the at time time still young Internet technology. The mix of the three led to qualitative better HR products & services and an optimal distribution.The first Internet-based products lounged in 1993 were:- Reflector: a 360 degree feedback instrument that until the current day is a market leader.- Connector-C: a cognitive capacity test.- Connector-P: a personality test.- Detector: a quick scan instrument for personality.- TDR: An instrument to measure team effectiveness.- Monitor: An instrument to support result-oriented working.- A number of books on competency- and performance management that have become standard works.- Robust (online) assessment practice.The mission of PiMedia’s was to help managers improve the performance of their staff by making the performance measurable and steerable.The market developed rapidly and large corporations became major clients. The company grew five year period from a one-person start up to a company of about forty people. Revenue turned out not to be maximized due to the sales of products and not only services. In 1997 the first companies appeared to buy PiMedia. Eventually a substantial part of the company was bought by ABN Amro Capital and management was transferred to a member of the management team.

As commercial manager member of the BSO tribe that was known for its flambuoyant CEO Eckart Wintzen and his cell principle. Together with three other collegues we started a new cell that was to address educational issues as a result of large scale deployment of ICT systems. These issues were to be tackled using this same ICT (e-learning) technology. Responsible for sales the cell grew in three years time to a profitable company of around 40 staff.

As manager management education responsible for the localization and execution of management development programs form NCR HQ in Dayton Ohio. In that period we were one of the first multi nationals that implemented competency- and performance management systems.A special assignment was the annual recruitment and coaching of new hires from various universities.The first position at NCR was that of ICT instructor for system engineers and users. In that period NCR adopted the open source strategy UNIX and started to trade in its proprietary systems.

Courseware developer for what was later to be known as e-learning. Subject matter areas were: Logistics, Packaging, Dropping & Shocking.

Teacher of English at a experimental comprehensive school.