The Urban Land Institute is a global non-profit research, education, and membership organisation with over 45,000 members representing the entire spectrum of land use and real estate development disciplines.• Led a dispersed global communications team of 16 professionals working across all aspects of internal and external communications.• Provided strategic counsel and communications support to the global CEO including stakeholder communications, speeches, and preparing board reports and presentations.• Handled crisis communications and proactively managed the Institute’s reputation in response to issues. • Developed and applied strategic messaging ensuring that the Institute’s ideas and tone of voice resonated with stakeholders and differentiated it from other organisations. • Played an integral role in rewriting ULI’s mission statement and mission commitments and launched the Institute’s first tagline.• Established a member insights function that measured customer attitudes and tested new products, enabling the organization to make smarter, data-led decisions. • Directed media relations strategy to deliver over 10,000 press mentions per year with an AVE of $13.5 million.• Guided social media strategy reaching an aggregate of over 350K followers.• Served as publisher of Urban Land, ULI’s quarterly print and online magazine, which generated annual advertising revenues of $1.2 million.• Led a new global content marketing strategy and process for launching ULI’s 100+ reports each year, resulting in the Institute’s thought leadership reaching a wider audience.• Part of a team that developed and enhanced the Knowledge Finder platform that provided members with searchable access to ULI’s content and thought leadership in six languages. • Oversaw the product management and marketing of ULI’s digital member engagement tools.• Revamped internal communications including drafting organisational values and introducing new communications vehicles.

Chime communications is the holding company for a range of market leading public relations, advertising, sports marketing and research businesses. The role included working with the group’s commercial director on a number of special projects.

tta group (now Good Relations Property) was the specialist property PR and marketing agency within Chime Communications. The company had a wide range of UK and international clients across the property sector including residential, commercial, and mixed-use developers, investors, fund managers, and agents. • Responsible for leading the agency’s PR division which employed 25 staff across four sector-specific teams. • Member of the senior management team with involvement in the strategic, financial, and operational running of the wider business including the marketing, events and digital divisions.• Established and led the PR strategy on a range of the agency’s key clients including Berkeley Homes, SEGRO, National Grid Property, Quintain Estates and Development and Pradera.• Worked hands-on with teams to deliver PR strategies including leading client meetings, drafting pro-active and reactive press statements, day-to-day media relations, journalist briefings with clients, drafting corporate literature, copywriting award entries and newsletters, and event management.• Led on key crisis communications and reputational issues for clients, coordinating with lawyers and SEO specialists to specifically protect online presence. • Led successful pitch teams which devised communications strategies and presented to new clients.• Responsible for setting and reviewing annual budgets, negotiating client and supplier contracts, and debt recovery. • Responsible for all key elements of HR including recruitment, professional development and training as well as handling disciplinary issues and redundancy consultations.