President and CEO with P&L ownership experience in business start-ups, SaaS companies, and going concerns, adept at optimizing resources and unlocking savings. Developed a National platform that changed the powersports industry. Created strong corporate identity through transformational visioning. Also, re-branded and re-engineered sales and management processes for existing corporations through technology, marketing and process improvement. Balance disciplined approach with entrepreneurial urgency and zeal. Recognized for team motivation and leadership.PROFILE• BUSINESS STARTUPS/BUSINESS DEVELOPMENT: Current project focuses on SaaS for small and medium Services businesses with a unique focus on generating value for the customer through automation. Successfully launched Chrome Capital into national platform, transforming an industry using leasing to put more riders on more Harleys. Built company infrastructure, and drove day-to-day operations. • SALES & MARKETING: Grew first year sales of $3M to tracking $80M/annum in 2016. Focused on B2B relationship building while maintaining exceptional focus on servicing B2C relationships. Surgically employed technology for marketing.• BRAND STRATEGY: Build a unique brand platform by distinguishing the value proposition of the offering as a component of the product. Secure consumer insights and deep knowledge of behavior through timely introspective surveys fostering directional focus and earning doubling of sales YoY.• SYSTEMS VISIONING: Drive processes and system automation development to deliver consistent predictability allowing teams to focus on the human factor, reducing headcount, lowering legacy costs, improving profitability. • ORGANIZATIONAL BUILDING: Leading teams through challenges for more than two decades; from a 10 member sales team to building a 50-person matrixed cross-functional team to grow the Powersports leasing industry.