Peter Wenneberg Email & Phone Number

Copenhagen, DK

Copenhagen, Capital Region Of Denmark, Denmark

Copenhagen Metropolitan Area

I oversee the strategic output for all our client portfolio. I am also responsible for our New Business work and strategy. I am a member of the agency's management team, where I contribute to developing our long-term strategy and direction. In addition to this, I lead a small team of three individuals.

My main responsibility was to provide expert guidance to both domestic and Nordic clients on media strategy, branding, website optimization, conversion optimization, insights, media negotiating and much more.

As part of my role at Fullrate, I was responsible for overseeing the strategy, branding, and communication of all our products, catering to both Business-to-Consumer (BtC) and Business-to-Business (BtB) customers. This involved developing a comprehensive communication universe that effectively presented Fullrate as a brand, improving marketing visibility.

Copenhagen Area, Denmark

As the Head of Digital and Social Media marketing at Aller Media, I was responsible for devising effective strategies to analyzing and optimizing performance, generating original ideas, and providing training to employees.To excel in this role, it was crucial to stay up-to-date with the latest social trends and communicate them effectively to the editors..

As the significance of social media grew, I was offered the chance to become the overarching social media manager for Danske Spils various offerings, including Oddset, Tips, Poker, Casino, and Zezam. In this capacity, my primary responsibility was to devise a strategic plan for expanding our online presence.

As a Brand Manager at Danske Spil, I managed the marketing initiatives for our sports betting brands Oddset and Tips. This entailed utilizing market information to develop a comprehensive media strategy and initiate creative campaigns.Throughout this role, I gained an in-depth understanding of the requirements and preferences of our major brand's business.

Initially I conducted extensive evaluations of brands, competition, and target markets. Over time, I took ownership of my own client portfolio, becoming the first trainee to do so.

Cand Merc, Marketing Communication Management

Bachelor, Ha Jur

Matematisk