Peter Williams is a Commercial Director at South West Trains. He possess expertise in strategy, business strategy, leadership, management, marketing strategy and 22 more skills. Colleagues describe him as "Peter joined East Coast at a time of tremendous change in the business following the collapse of the previous franchise. As Commercial Director, he immediately brought stability to the organisation and gave his senior team (which included me) a renewed belief that we were going to make the business great again. Peter had the vision to transform the customer experience and provided real commercial leadership in repositioning the First Class offer - a bold move, driven by insight… Show more" and "I worked with Peter for a number of years at East Coast. Peter is an inspiring business leader. When I first met him he had a vision for the East Coast which I bought into instantly. Not shy about tackling the key business issues, he managed to convey simply and effectively, the strategic opportunities of our business. He challenged me to be more and deliver outputs which I still look back on as some of my proudest moments. I was inspired by his ideas, professionalism and… Show more"