Working with an exceptional team of industry experts to help clients grow revenue and profitability through strategic insights and plans; improved operating processes; and better use of data and technology, including how to leverage AI today and in the future.

Lead team of account directors who collectively manage all client relationships. Bridgetree is a marketing agency serving clients in healthcare, banking, insurance, retail, and consumer products. We provide services including- Omnichannel Marketing and CRM strategy- Design and execute 1:1 integrated, cross-channel marketing programs for customers and prospects across digital and traditional channels- Manage CRM databases and append data to customer files- Conduct data analytics, including segmentation, target modelling and AI prompt design- Develop marketing performance KPIs- Manage customer loyalty programs

Coordinate and align marketing for multiple specialty agencies within the IPGHealth network. Develop marketing strategies, coordinate online branding, support new business development.

New business and operations lead for >100 person analytics and media agency. Represented Solve(d) and analytics in all major IPGH new business presentations and proposals. Developed operating processes for the agency, managed vendor relationships, negotiated all vendor contracts. SME for integration of analytics and advertising.

Help clients to develop the business case for developing their CRM and digital marketing capabilities. Develop business strategies and customer segmentation strategies. Develop marketing processes and best practices to improve client marketing operations and to help clients grow revenue and improve profitability.Work included clients in the following industries- Pharmaceuticals (global marketing and operations)- Healthcare -Animal Health/Veterinary (Global marketing, marketing strategy and branding) - Global marketing operations- Banking- Investment management- Insurance- B2B- Consumer products (beauty, durables)

Old Greenwich Partners was founded to help companies drive customer value through betteralignment of strategies, integration of marketing strategy across channels and improved processes and organizational structure to grow sales and improve profitability. Our breadth is our strength - we have worked in brand management (CPG and durables), management consulting, advertising and CRM. We understand the client's perspective, the agency perspective, the customer/retailer perspective and, of course the consumer's perspective. While marketing strategy is our area of greatest expertise, we are also experts in analytics, operations and innovation. Engagements scopes can include individual operating units or entire enterprises with a focus on a single function, like CRM, or, more recently, helping to develop TRULY integrated marketing across digital, traditional, mobile, social - so agencies and companies can focus on their marketing needs, not just the needs of a single channel. How can we help your marketing and sales organizations operate more effectively to become successful? - Better alignment between marketing, sales, corporate - More effective use of data analytics or CRM to drive revenue or profit - Align resources across marketing channels (traditional, mobile, social, etc.) to produce marketing that is TRULY integrated - Evaluate spending and revenue at the customer level to identify ROI on marketing activities and prioritize customers based on activity-based net profit- optimize processes and structuresClients included Sears, TBWA, Kroll, Kraft, Pepsico, Bristol-Meyers, Green Mountain Coffee, Campbell's Soup, XM Radio and many others. Interim/long term positions at Digitas and IRI.Recent work has included pharma for Abbvie in Europe, Bristol-Myers in the US and T-Mobile in the US.

1 year full time engagement to work on multiple projects, including: - Development of integrated mobile strategy for Digitas and its sister agencies (Vivaki) to align their mobile capabilities for maximum effectiveness and efficiency across all agencies - Assisted in development of business and marketing plans for launch of dedicated B2B practice- Assisted in preparation of new business proposals- Provide interim account leadership for executives who were on temporary leave

Developed change management practice to more effectively on-board new CPG clients and upgrade existing CPG clients to IRI analytic tools and subscriptions. Led joint client/IRI teams to identify the processes and organizational changes necessary to ensure clients got maximum value from IRI analytics- Better leverage of syndicated data to drive business decisions- Better utilization of analytics in the marketing and sales functions, especially to support consultative selling- Improve processes and organizational structure/roles to improve the efficiency and effectiveness of the sales and marketing organizationsClient work included major and small companies across the CPG spectrum including dairy, confection, snacks, soft drinks, coffee, containers, packaging and canned foods.

- Led team of 25 programmers, engineers and project leaders- Awarded leadership of the technology organization to establish it as a standalone P&L vs. its prior role as a service organization- Focus was on marketing automation projects and data integration- Position eliminated when management decided to return units focus to a cost center servicing existing client

Global CRM lead on ExxonMobil account- Led global CRM team across 60 countries- Initiated, conceived of, proposed and led implementation of customized global marketing management SAAS tool to manage $125 million spend and over 800 projects per year (incremental revenue of $3 million over 3 years). Led global implementation and training for 200 client and agency personnel around the world- responsibility included retail fuel, Convenience Store retail, B2B, B2C, Credit cards- Led global proposal team to win 1st global CRM and loyalty program win for DDB ($15 million over 3 years). Set up team, developed P&L, negotiated terms- Grew annual retainer by 100% over 2 years.

Managed multiple CRM clients, but primary client was Lowe's Home Improvement, where Rapp was the CRM AORFor Lowe's- Led team of 18 including strategy, client service, project management, analytics- Tripled fee revenue over 3 years by demonstrating the positive ROI of CRM programs- initiatives included digital, direct mail, DRTV for B2C and B2B businessesOther clients included- NY Knicks/Madison Square Garden - Increased ticket sales, reduced attrition. Doubled fee revenue in 2 years. Oversaw production of multiple DRTV spots, oversaw customer analyses- GE Mortgage insurance - developed direct and digital marketing strategy- Toys R Us - developed CRM marketing strategy- Mercedes Benz - Led large team responsible for national CRM programs across all models- Maybach - led development of CRM plan for launch of super-luxury sedan

I worked at Accenture from 1994-1996, took a leave of absence to work with Black & Decker and returned from 2000-2001, when the .com collapse caused a restructuring at Accenture. During my time at Accenture I was focused on marketing strategy and consumer products. Clients across my tenure both of my times at Accenture included:- Scotts Miracle Gro - integration of sales and marketing across 4 independent operating units- Sears Canada - Revenue growth strategy and data/CRM strategy- Philip Morris - Promotion strategy- M&M Mars - integration of sales promotions across divisions- Author of shared services strategy white paper- Instructor for FMCG 101 course - Pepsi - Developed integrated marketing and IT strategy and processes between Pepsicola and its bottlers

Hired to manage and launch new products- Worked with Sales to make sales presentations to Walmart, Target, Kmart, Home Depot, Lowes, numerous department and specialty stores (e.g. William Sonoma, Petco, Sports Authority)- Developed private label program for Sears- Led 20 person cross-functional team to redesign the company's new product development processManaged $250 Million product line including garment care, cleaning and lighting. - Set pricing strategy, trade programs and product portfolio roadmap

Hired as summer intern to support national product launch and offered full time position at end of summer to start after graduation- Product Manager - Breyers Ice Cream - $500 million annual revenue - Developed marketing plan, created manufacturing rationalization plan - Worked with sales teams on distribution expansion initiative. - Developed sub-line product line strategy- Product Manager - Sour Cream (Breakstone's, Knudsen) - $100 million annual revenue - Launched light sour cream brand - Negotiated Monsanto PR spending deal with ingredient supplier to support launch - Increased share by 5 points in flat category - Developed sophisticated syndicated analytic tool to reduce trade spending by 15% while growing share and profitability - Created brand architecture for multiple brands and subbrands across the sour cream product portfolio - First in my Kraft class promoted to product manager (18 months from assistant to associate to PM)- Assistant Brand Manager, Associate Brand Manager - Yogurt - Using market research and syndicated data, identified an opportunity to create a yogurt targeting kids. I developed the business plan, presented it to senior management, won approval and managed the national launch. - The Kid Pack product line grew from 0 to $35 million in revenue in 2 years and literally created the kid yogurt category - led 25 person multi-functional launch team including R&D, operations, sales, finance, packaging suppliers, procurement, etc. - led multiple market research inititives to support the launch, including research on packaging, flavors and brand

- Provided strategic analysis of markets and potential clients for the NY Office- Assisted in preparing new business proposals for major new client opportunities- Assisted lead partner in writing strategic plan for NY office