Creative Director, Music Producer and Photographer - currently at CDL, the UK's largest InsurTech service provider. I spearhead our creative strategy and help steer the company toward achieving our strategic vision and goals. My role is pivotal in CDL's growth, enhancing our global brand presence, innovating marketing strategies, conceptualising new products, and diversifying our portfolio. I am also leading the charge in expanding our direct-to-consumer offerings, envisioning CDL's evolution into a globally connected AI-first data-platform that delivers a highly personalised, proactive product ecosystem.In 2011, I co-founded the ultra-luxury fashion label NABIL NAYAL, creating the brand identity, marketing strategy, and business direction. My hands-on approach included developing cutting-edge digital print and jacquard designs, as well as pioneering production techniques such as computer-aided design/pattern layout, 3D-scanning and 3D-printing. Our brand was the first in the world to show 3D printed garments on the runway and made a remarkable debut at London Fashion Week 2012, attracting support from industry icons like Claudia Schiffer, Rhianna, Lady Gaga and Roland Mouret. We went on to be selected as finalists for the highly-esteemed LVMH Prize for Emerging Talent, twice.My fashion photography has been published internationally by Vogue (UK, Italia, Arabia), Elle (UK, Brazil), Wonderland, and Q Magazine, and I've photographed numerous industry leaders such as Karl Lagerfeld, Kanye West and Delphine Arnault. My videography portfolio includes directing music videos and fashion films in cultural capitals such as Paris, London, and Los Angeles.As a musician and producer I founded the band Loebeat in 2009, touring extensively and earning acclaim from Radio 1, The Guardian, NME, and my personal highlight - being hailed "a creative genius" by music journalist Peter Robinson. From 2014-16 I was Creative Director of my own imprint record label under Universal Music UK, and from 2019-21 I served as a Creative Consultant to music producer Brian Higgins (Xenomania).I am now available for freelance Creative Consultancy and have founded STUDiiO, a platform dedicated to the cultivation and promotion of independent creators across Fashion, Art, Music, and Technology, fostering innovation and excellence across all creative disciplines.