With over 15 years of experience in the sports and entertainment industry, I'm the Chief Commercial Officer of the World Snooker Tour (part of the Matchroom Group), where I lead the partnerships, broadcast, international events and growth of the global snooker business. I have a proven track record of developing and delivering customer-centric and data-driven commercial and sports marketing strategies, securing and managing high-value partnerships, and driving revenue and fan engagement across multiple platforms and markets. I have also worked with prestigious organizations such as the Premier League's Aston Villa and Brentford football clubs, The Football Association, Deliveroo, and Allwyn, where I contributed to their commercial success and innovation. I am passionate about the power of sport to create positive social impact and inspire diverse audiences. I have a MSc in African Studies and a BA (Hons) in Modern History and Politics from the University of Oxford. I am excited to bring my skills, expertise, and vision to the World Snooker Tour team and collaborate with them to achieve our shared goals and values.