Peter Shaw Email & Phone Number

Corporate strategy, brand management and product development consultant specializing in engagement marketing, customer outreach and community development. Clients range from multi-national corporations to innovative start-ups, including a small private investor group. Engagements include brand positioning, new market entry, customer acquisition and relationship strategies, change management, business unit strategy integration and angel stage investment advice.

Founded company to develop and acquire media properties focused on high-value niche markets. Acquired nation’s largest series of business-to-business regional IT events with operations based in Portland, Oregon.• Re-engineered event series to focus on the technology needs of small to mid-sized businesses• Creatd strategic market engagement programs for industry leading vendors – Microsoft, Oracle and Intel – targeting SMB market.• Developed partnership relationship with regional IT and business groups Centric’s event properties were acquired in January 2007.

Launched engagement marketing business unit developing products focused on emerging technology markets such as web services, collaboration technologies and security. Served on Editorial Board.

Executive Vice President (1997-2000)Responsible for corporate strategy, marketing and content development, including integration of event platform with other ZD groups - print, online, TV, research and training. COO, ZD Studios (1997-2000)Managed product development and custom events group generating in excess of $55M in new revenues. Launching new products into emerging markets and developed engagement marketing programs for Sun Microsystems, Intel, IBM, Lucent, Oracle, Palm, Real Networks and the Bluetooth Consortium.VP Marketing & Brand Development (1993-1997)Developed brand strategy and marketing programs for worlds leading IT events. Launched in-country operations in UK. Directed internal full-service agency responsible for direct marketing, creative, PR, market research, print and online media.VP Content & Audience Acquisition (1991-1993)Responsible for content development and revenue, direct marketing, database management and audience research.