Peter Xi Email & Phone Number

San Francisco, Ca, Us

Online Banking Group, Nov 2008 - Present• Designed and produced various reports to track online customer activity, engagement and segment• Led the life cycle to develop online KPI dashboard to shape holistic customer and portfolio view• Worked with business partners to consult, structure and deliver business problem-solving• Utilized online data to generate metrics for customer engagement and online function performance• Structured and performed the deep dive for online customer profile, segment, and variance analysis• Developed the business case, finance forecast and reporting for the online collection splash initiative • Designed the Wachovia online customer profile and reporting template to track all conversion events• Mentored junior analysts to structure the analyses and communicate the results to business partnersSmall Business Deposit (Jun 2006 - Nov 2008)• Managed the data team to support customer contact programs and product/portfolio analyses• Enhanced targeting and expanded product offer for recurring customer contact programs• Conducted market sizing and cost/benefit quantification for new product launch • Built business case, designed and analyzed overdraft customer outbound call campaigns• Innovated method of pseudo test/control to analyze high-balance product pilot performance• Leveraged transaction, account and customer level data to generate portfolio insights and actions• Analyzed balance migration pattern of acquired banks such as Greater Bay and Placer Sierra• Contributed analytic framework, analyses and action plan for the war on attrition initiative • Partnered with other business lines to leverage small business data for cross sell via multiple channels

Mclean, Va, Us

Credit Risk and Portfolio Analysis (2003-2006)• Initiated the analysis of portfolio’s geographic, demographic and exposure concentrations • Benchmark Capital One’s portfolio concentrations against leading competitors• Deep dive performance metrics to identify and quantify credit quality indicators• Led the cross-board evaluation of company’s risk scoring model to enhance performance• Led the test of different methods/software (nonlinear 4-factor) to enhance credit loss forecasting• Worked cross-functionally to roll out the new forecasting methods to improve forecast accuracy • Performed variance analysis to isolate and quantify the exogenous impact on credit default • Coordinated and pushed the efforts to integrate the credit driver learning into decision frameworkCredit Card Marketing and Analysis (2000-2003) • Manipulated credit bureau and demographic data for prospect profiling and targeting• Used multivariable and logistic regression to predict prospects response, risk and profit • Leveraged design of experiment to lift testing efficiency and reduce marketing cost• Designed and produced reports to track, diagnose and enhance customer response and performance• Lifted the spending of existing line management program with bundling of cross sell products • Utilized SAS data miner to refine the purchase check program with more customer tailoring • Performed scenario and sensitivity analysis to enhance the risk based pricing triggers gaming• Overhauled the fee waiver logic to optimize customer loyalty and revenue baseline• Initiated the cost/profit matrix analysis to derive insights into customer segmentation and treatment