My passion is to use marketing to grow companies and brands at the best return on investment (ROI). My approach is heavily reliant on marketing data, analytics and innovation, throughout the conversion funnel, beginning with targeting and lead acquisition through revenue and it doesn't even matter what industry. I'm an expert in direct to consumer marketing channels with intense focus on intra and inter channel marketing and profit optimization. I'm a champion of the customer. I find ways to make the new customer experience smooth, easy and satisfying and engage existing customers so the don't want to leave. Great customer experiences lead to increased conversion, retention and customer referrals.HIGH ENERGY MARKETING EXECUTIVE who doesn't settle for average performance. I work with my teams to show them how to take their areas of expertise to the next level.I AM A MARKETER who understands that marketing is only a part of how a company succeeds. I ensure that the areas that I lead are keenly focused on what the needs of the company are and that they are working in concert with the whole organization.MY KEY STRENGTHS include the ability to take complex inter and intra channel marketing interactions and optimizing across marketing platforms.MY EXPERTISE is understanding the marketing data and analytics in a way that others cannot. I develop leaders that can make significant contribution on their own. KEY SPECIALITIES:Digital Marketing | Broadcast Marketing | Field Marketing | Branding | Advertising | P&L | Data Mining | Segmentation | Targeting | Search Engine Marketing | SEM | SEO | ROI | Leadership Development | Research | Analytics | Customer Retention | Referral Marketing | Customer Acquisition | Lead Management | Database Marketing | Direct Response Marketing| Direct Mail | Social Media Marketing | Innovation | Call Center | Customer Service | TV Marketing | Radio Marketing ► Contact me via payasko@gmail.com or 714.273.8809