Peter Yeung Email & Phone Number

Hong Kong

1997 - 2015 Hightech Information System Hong KongHong Kong computer accessory brand Hightech Information System Limited (“HIS”) was founded in 1987, HIS became famous for his award-winning and performance-leading IceQ graphic card which was faster, cooler and quieter. During 1987 to 2002, HIS was the largest OEM/ODM graphic card company in Hong Kong and top five globally. In 2003, HIS was successfully applied Design Thinking and digital marketing to transform the OEM/ODM business. “HIS”… Show more 1997 - 2015 Hightech Information System Hong KongHong Kong computer accessory brand Hightech Information System Limited (“HIS”) was founded in 1987, HIS became famous for his award-winning and performance-leading IceQ graphic card which was faster, cooler and quieter. During 1987 to 2002, HIS was the largest OEM/ODM graphic card company in Hong Kong and top five globally. In 2003, HIS was successfully applied Design Thinking and digital marketing to transform the OEM/ODM business. “HIS” became the fast growing Gamers brand in 18 months with 500 awards. • Reporting to the Managing Director to set up strategic planning to achieve P&L goal.• Liaised with sales team to align P&L objectives • Work collaboratively with cross functional department head to drive revenue goal.• Applied effective criteria to set up KPIs to achieve sales & marketing goals.• Executed exist strategy with M+A, JV. Show less

Hong Kong

2012 to 2013• Developed and managed 2 new product lines to contribute up to 20% of company gross profit in 3 years development time.• Develop regional PR plan with AMD to build HIS as a famous brand in China market: promoting HIS flagship IceQ product line on the top 3 online media Zol.com, PConline.com, PCpop.com; “HIS” won Product of the year award from Micro Computer Magazine微型计算机 in 2012(the most popular computer hardware magazine in China). • Achieved 10 times revenue growth in… Show more 2012 to 2013• Developed and managed 2 new product lines to contribute up to 20% of company gross profit in 3 years development time.• Develop regional PR plan with AMD to build HIS as a famous brand in China market: promoting HIS flagship IceQ product line on the top 3 online media Zol.com, PConline.com, PCpop.com; “HIS” won Product of the year award from Micro Computer Magazine微型计算机 in 2012(the most popular computer hardware magazine in China). • Achieved 10 times revenue growth in China market within 2 years by:- Identified the fast growing online store JD.com to distribute HIS product base on internal forecast consumer buying behavior shift from traditional retailer to online. - Established a strong cooperation and relationship with JD.com (According from CNN, JD.com is the largest 3C online retailer of the business-to-consumer market in China with revenue grow from US$3.1 billion (2011) to US$67.2billion (2018); 3C stands for Computer, Communication, and Consumer Electronic)2010 to 2011• Grew sales from US9 million to US$29million from 2006 to 2010. • Set up sales and digital marketing to gain market share in USA and East Europe.• Leading a team of 6 sales managers, 2 marketing staff and 4 public relationship managers and agency who based overseas in 2010.• USA: Achieved 1,429% growth rate and gain 20% market share since 2005 till 2011. • Russia: Achieved 20% growth rate since 2005 and 15% market share in 2011. Show less

Hong Kong

• HIS was the first-mover apply digital marketing to develop online business globally. • Identified the fast growing online channel partner to distribute HIS product. • Achieved 25% of HIS total sales volume with the support by a team of 3 sales managers and 1 public relation manager who based overseas. US market: achieved 3.7 times increase in sales revenue • Developed a skimming global pricing strategy to increase share and reduce inventory. • Grew and developed professional… Show more • HIS was the first-mover apply digital marketing to develop online business globally. • Identified the fast growing online channel partner to distribute HIS product. • Achieved 25% of HIS total sales volume with the support by a team of 3 sales managers and 1 public relation manager who based overseas. US market: achieved 3.7 times increase in sales revenue • Developed a skimming global pricing strategy to increase share and reduce inventory. • Grew and developed professional in-house PR & marketing team worldwide.• Responsible for strategically chipset purchasing and negotiating with ATI/AMD. 2003-2005 • Applied Design Thinking to build “HIS” as a famous Gamers brand in 18 months• Executed Category Management to gain market share on profitable Gamer market.• Develop media plan by market with the goals of winning prestige Editor’s Choice Award from Tom’s hardware and gain 500 awards from major media worldwide.• Work alongside the ATI headquarters and regional team in supporting the time-to-market with regional PR & Marketing plan to build brand awareness of ATI & HIS.• Responsible for building vendor relationship with ATI and key purchasing decision. Show less