Authentic Brand is a community of Fractional CMOs who help growing businesses overcome “random acts of marketing” and confidently take the next right step to build revenue. Our unique approach combines Marketers + Methodology + Mindshare to build strong, strategic, sales-aligned marketing teams and programs. Learn more at www.authenticbrand.com

Authentic Brand is a community of Fractional CMOs who help growing businesses overcome “random acts of marketing” and confidently take the next right step to build revenue. Our unique approach combines Marketers + Methodology + Mindshare to build strong, strategic, sales-aligned marketing teams and programs. Learn more at www.authenticbrand.com

QuickPivot is the leader in cloud-based, cross-channel marketing platforms, enabling B2B and B2C companies to market and merchandise at customer speed. QuickPivot delivers fast, powerful, easy-to-use software for smart and nimble marketers with big ideas. I joined the board to bring my background in retail, marketing, and product innovation to help QuickPivot seize the large opportunity they are creating in the market.

I led Qumulo's marketing organization, and am responsible for our global marketing, which includes the company's go-to-market strategy, demand generation, partner and alliance marketing, and the Qumulo brand.

I joined Insignia Systems (NASDAQ: ISIG) board to bring my background in retailing, network business model development, marketing strategy, and product innovation strategy. I was elected co-Chair in January 2016 and became Chair in March 2017.

My tenure at SPS began with establishing marketing within the organization; over time I introduced entirely new functions and capabilities to the company, working closely with Sales, DevOps, and Customer Success to influence the company’s overall performance and effectiveness in the market. The CMO role expanded my scope to include creating a demand-generation department, responsible for sourcing prospects for our worldwide sales organization, in addition to continuing responsibility for the company’s product strategy and portfolio performance.

In addition to my role leading marketing, I was also responsible for defining, executing, and scaling SPS Commerce's product strategy on a worldwide basis to support the company's growth and presence in the retail supply chain market. This included development of the company’s product strategy, go-to-market plans and execution, product marketing, and developer evangelism.

Built the company’s first dedicated marketing organization. Held global responsibility for the SPS Commerce brand, the awareness of our groundbreaking role in the omnichannel retail transformation. Oversaw all marketing programs related to driving revenue, provided robust support to the sales organization, and developed marketing campaigns and messaging that established SPS Commerce as the thought and market leader with press and analysts.

Work closely with the CEO and members of the management team to refine the company's business, strategy, and operational performance. Develop and contribute to the company's user acquisition/marketing plans and business partnerships.

Responsible for all aspects of the company’s product strategy, product roadmap, development process, resourcing and prioritization for this market-leading provider of web-based learning services targeting domestic high school and college students. •Product platforms spanning website, iOS and Android applications, mobile HTML5 website•Responsible for driving user satisfaction, viral user acquisition performance•Developed and maintain rigorous metrics-based performance assessment and product planning processes

Responsible for all aspects of brand, user acquisition, user experience, messaging, and business partnerships.•Architected and oversaw the rebranding of the company, and redesign of the company’s flagship product and website. Oversaw design and development of the company’s mobile website and Apple iOS app.•Grew user base 57%, exceeding 3% per week target across 50 campus focus. Drove usage increases of more than 100% across all key metrics: page-views per visit, session times, content creation and sharing.•Developed and implemented the company’s first programmatic social media outreach and acquisition campaigns, increasing fan/follower bases and engagement by 10x.

Responsible for sourcing and evaluating early stage investment opportunities in the broader internet, mobile computing, and next-generation-enterprise sectors. Led the firm’s investment in Icebreaker in 2007, the leading domestic US mobile social gaming network. Served on the board of OnRequest Images, a provider of custom photography services. Co-led the firm’s investment in Aveso in 2004, a manufacturer of printed flexible computer displays for the ecommerce and secured transaction markets. Served as board observer at Wetpaint, the market leading social publishing platform from 2004 to 2008, Served as a board observer from 2004 to 2008 at Control4, the innovator of whole-home automation spanning entertainment, security, lighting, and energy management solutions.Graduate of the National Venture Capital Association Venture Capital Institute, August 2004.

Joined this Seattle-based company that pioneered the delivery of digital audio and video over the Internet through the aquisition of Vivo Software. Developed the product marketing strategy and go-to-market plans for four major RealSystem software platforms resulting in greater than 50% year-over-year revenue growth and industry leadership. Managed the Developer Relations group, grew the base of companies who created products and systems that integrated with the RealSystem platform from fewer than 50 to more than 800 in three years.Developed the marketing strategy for RealNetworks Mobile Multimedia Platform, coordinating the involvement Nokia and Texas Instruments. Served as the company's Representative on the Advisory Committee of the World Wide Web Consortium (W3C) from 1998 to 1999.

I served on the Advisory Committee representing RealNetworks and was specifically involved with the development of the Synchronized Multimedia Integration Language (SMIL) Recommendation and was a member of that Working Group. As an AC member I also participated in discussion and votes on the XML recommendation and Semantic Web.

Joined this struggling 25 person desktop video conferencing company with a new CEO and a new round of financing. Transformed and redirected the company’s offering to internet video, within 18 months established the company as the market leader in terms of sites utilizing the VivoActive solution. Managed all aspects of marketing strategy and execution, demand generation and communications. Grew user base to more than 10 million unique registered users, more than 5,000 websites broadcasting VivoActive content.Secured numerous industry awards, including PC Magazine’s Editor’s Choice Award, 1997Launched expansion products to broaden the company’s reach to novices (VivoActive VideoNow) and the new category of video email (VivoActive Message Express, introduced at DEMO ’98)Established and managed strategic partnerships that generated more than 40% of the company’s revenue with Microsoft and RealNetworks. Established foundational relationship with RealNetworks that led to the sale of the company to them in 1998.

Managed the development long term business planning for this provider of standards-based networking software. Developed the company’s diversification and expansion strategy from core internet communications solutions to communications-focused collaboration and workflow management solutions. Led the evaluation and selection of two company acquisitions, working closely with the product management and sales organizations to ensure accretive financial and operating performance. Drove the negotiations of the definitive agreement securing the acquisition of Hyperdesk from ASCII Corporation in 1995.

Managed sales for the Eastern US and Canada for this pioneer of real-time video compression solutions for the cable, telco, and TV/film industries. Recruited to the company by the firm’s CEO, a founder of LSI Logic.Managed a network of sales representatives as well as had personal responsibility for a select group of strategic, named accounts. Responsible for forecasting and closing sales, working closely with the product management group and key customers on new product development.Business project manager for the company’s strategic partnership with PictureTel Corporation (now Polycom) on the co-development of the CLM4400 H.264 videoconferencing encoder.

Led case analyses focused on corporate and growth strategies Assessed the domestic US expansion potential and feasibility for Europe’s leading manufacturer of kitchen and bathroom fixtures. Developed detailed customer segmentation analysis to increase revenue and stabilize market position for a leading domestic US minicomputer manufacturer. Assessed market potential of a biotechnology therapeutic for one of the worlds largest pharmaceutical companies, formulated specific recommendation targeting burn therapy.

Joined the company as the third member of the marketing organization, when the company was located in a single building, left six years later with the company doing business worldwide, with 3,000+ employees.Established the industry’s first successful indirect sales channel for ASICs, and worked closely with indirect distributor, Wyle Labs, to establish an effective and scalable sales training and sales incentive programs. Generated 10% of domestic US revenue, exceeded plan by 30%Responsible for developing bottoms-up forecast for the region’s revenue, and managing the performance of an eight member sales representative firm. Exceeded forecast by more than 25% in each of the two yearsResponsible for product marketing, including pricing management, for the Northern California and Pacific Northwest regions, which represented more than 40% of the company’s worldwide revenue.