Pete Saccone Email & Phone Number

In 2021, I was hired as product strategy lead for consumer credit cards. I owned P&L, customer experience, and the product roadmap. I also defined KPI metrics and developed online and offline marketing strategies to improve KPIs and the overall portfolio results.Key Contributions:- Expanded previously successful retention marketing campaigns by 300%, and succeeded in saving 11% more accounts from closure and adding 7% to yearly revenue.- Created and launched new, automated early… Show more In 2021, I was hired as product strategy lead for consumer credit cards. I owned P&L, customer experience, and the product roadmap. I also defined KPI metrics and developed online and offline marketing strategies to improve KPIs and the overall portfolio results.Key Contributions:- Expanded previously successful retention marketing campaigns by 300%, and succeeded in saving 11% more accounts from closure and adding 7% to yearly revenue.- Created and launched new, automated early month on book engagement strategy in Salesforce Marketing Cloud, which increased early month on book sales active rate by 200 basis points on accounts reached.- Increased annual interest revenue by 20% by leading large cross-functional team in determining and implementing new variable, risk-based pricing. - Enabled cash back earned to be deposited directly to retail account, which increased redemptions by 29% and improved cash back card satisfaction by 19%. - Enabled rewards points to be used as currency at PayPal, which improved redemptions by 14% and boosted rewards card satisfaction by 11%. - Automated previously manual, legally required processes of risk-based pricing letters and pricing reevaluation, which saved thousands of manual hours per year and mitigated regulatory risk of up to $2MM. Show less

During this time frame, I was charged with leading product strategy, development roadmap, customer experience, P&L, and 3rd-party supplier relationship for an automated online price protection program, Citi Price Rewind.Key Contributions:- Defined future vision for Citi Price Rewind and built MVPs of next-generation value propositions such as "pre-wind" pre-purchase protection and "1-click price track", projected to accelerate users by up to 100%.- Improved customer satisfaction… Show more During this time frame, I was charged with leading product strategy, development roadmap, customer experience, P&L, and 3rd-party supplier relationship for an automated online price protection program, Citi Price Rewind.Key Contributions:- Defined future vision for Citi Price Rewind and built MVPs of next-generation value propositions such as "pre-wind" pre-purchase protection and "1-click price track", projected to accelerate users by up to 100%.- Improved customer satisfaction and Net Promoter Score (NPS) of Citi Price Rewind through digital experience enhancements developed in agile environment, and increased repeat usage and loyalty by 21% YoY.- Rectified poor experiences such as lower prices disappearing online and unrelated search results, improving NPS by 17%. - Created and launched new mobile experience that enhanced overall user engagement by 22%.- Improved functionality with developments such as anytime upload receipt, draft tracks, early cash-out option, and online journey for self-found lower prices, and boosted transactions by 32% YoY. - Resolved single sign-on issue with 3rd-party provider, led project to update primary user ID field, reduced resolution tickets by 55%, and improved NPS by 22%. - Achieved 15% cost savings through 3rd-party contract negotiations for unique program with few suppliers available, and reduced vendor costs by 25%.- Launched API-based solution on Citibank online to provide card members with merchant discounts targeted based on their purchase activity, and increased card transactions by 9%. Show less

At this time, I was promoted to develop and execute marketing strategies for Citi Price Rewind, 90-day return protection, and extended warranty programs to foster brand loyalty. I developed above-the-line digital strategies to acquire new users and below-the-line strategies to drive ongoing engagement.Key Contributions:- Generated additional $80MM in revenue and grew users by 188% over 2 years. - Built post-purchase trigger marketing on Citi Account Online, within Citi mobile… Show more At this time, I was promoted to develop and execute marketing strategies for Citi Price Rewind, 90-day return protection, and extended warranty programs to foster brand loyalty. I developed above-the-line digital strategies to acquire new users and below-the-line strategies to drive ongoing engagement.Key Contributions:- Generated additional $80MM in revenue and grew users by 188% over 2 years. - Built post-purchase trigger marketing on Citi Account Online, within Citi mobile app, and via email, and attained 50% open rate, 15% click-through rate on email, and 2% response on Citi Account Online/mobile app.- Influenced Legal to approve post-purchase marketing to email opt-outs, which added $500M in annual revenue. - Brought in 800M users worth $32MM in 2-year revenue and expanded marketing reach by retargeting marketing and social media advertising. - Leveraged direct mail to further expand marketing reach, add 80M additional users, and secure $3MM in additional revenue. - Optimized marketing efficacy by adding recent purchase content on trigger emails and third-party AI-driven content from Persado, and attained open increase of 22% and click-throughs of 9%.- Grew usage of our 90-day return protection and extended warranty benefits by 12% through email marketing and Citibank online ads targeting card members with recent larger purchases.- Increased digital users by 37% by marketing Free FICO score via email, SMS, and mobile app notifications. Show less

In my early years with Citi, I owned the marketing and product strategy for Citi Secured card and Citi credit line increase program, and executed marketing strategies for highly visible, strategic and profitable campaigns.Key Contributions:- Drove 18% YoY increase in Citi Secured card accounts and accelerated graduation to unsecured card for qualified customers.- Helped avoid $30MM in expected credit losses by marketing payment incentives to high-risk card members.- Added… Show more In my early years with Citi, I owned the marketing and product strategy for Citi Secured card and Citi credit line increase program, and executed marketing strategies for highly visible, strategic and profitable campaigns.Key Contributions:- Drove 18% YoY increase in Citi Secured card accounts and accelerated graduation to unsecured card for qualified customers.- Helped avoid $30MM in expected credit losses by marketing payment incentives to high-risk card members.- Added 50M new highly profitable card accounts annually via direct mail and email marketing to near prime market.- Generated up to $80MM in annual revenue by driving marketing aimed at highly targeted credit line increase programs. Show less

Port Washington, New York, United States

In my early career, I developed yearly marketing plans and oversaw implementation of direct marketing campaigns earning about $100MM in sales and $30MM in profit margin yearly. I was promoted 3 times during my tenure, advancing from Analyst to Senior Manager.