Pete Spender Email & Phone Number

Warren, Mi

Actively engaged in business development efforts for the agency. Work with team members from across the agency to develop exciting and innovative programs - within the energizing time-frame of a pitch!Favorite thing: The energy and excitement of working with some really talented people to take on some very complex marketing challenges. Oh, and Zipcar's "No Booty Call Shall Go Unanswered."

Ann Arbor, Mi

Lead account management team working with clients and internal partners to define business requirements and develop interactive strategies that drive the creation of digital solutions. Implemented new creative and project briefing materials, and developed and deployed Client Satisfaction Survey. Lead business development initiatives. Helped monitor agency revenue reporting and project profitability.Favorite thing: Working with creative and inventive people - particularly on a cool… Show more Lead account management team working with clients and internal partners to define business requirements and develop interactive strategies that drive the creation of digital solutions. Implemented new creative and project briefing materials, and developed and deployed Client Satisfaction Survey. Lead business development initiatives. Helped monitor agency revenue reporting and project profitability.Favorite thing: Working with creative and inventive people - particularly on a cool site for my alma mater - heritage.umich.edu Show less

Responsible for the strategic direction, tactical implementation and in-market performance of a diverse portfolio of accounts. Worked in partnership with agency resources across disciplines - and with partner agencies. Managed the strategic and business oversight of eight brands and directed a team of 17 people. Participated in various new business initiatives. Helped re-vamp annual appraisal process.Favorite thing: Many things were great and fun - but my favorite would have to be… Show more Responsible for the strategic direction, tactical implementation and in-market performance of a diverse portfolio of accounts. Worked in partnership with agency resources across disciplines - and with partner agencies. Managed the strategic and business oversight of eight brands and directed a team of 17 people. Participated in various new business initiatives. Helped re-vamp annual appraisal process.Favorite thing: Many things were great and fun - but my favorite would have to be working with the team on a campaign to support a tax proposal that provided funding for the Detroit Zoo - essentially keeping the Zoo open. Show less

Managed the strategic and day-to-day operations for a variety of businesses including Bush's Baked Beans, Owens Corning Building Materials, Cintas Corporate Services, and Kibbles 'n Bits dog food. Favorite thing: Helping develop a strategy and campaign to drive switching behavior for Bush's Baked Beans that significantly exceeded Nielsen test norms. It's great to see the numbers behind the work.

Handled day-to-day activities on a number of accounts, but spent most of my time working on Chiquita bananas. It's incredible how much you can learn about marketing by selling bananas.Favorite thing: Helped develop a long-term projection of banana consumption by consumer type and for each major U.S. DMA. Used a variety of data sources - and about 50 or so excel spreadsheets.

Management of retail sales; Responsible for developing merchandising/assortment strategies to maximize sales.