Revenue Architect
Winning by Design (WbD) helps clients design, build and scale their GTM teams. We engage clients and their revenue leaders with a process-driven approach to sales and revenue growth. - My role has been to lead Prospecting, Marketing and Sales diagnostics to uncover areas of opportunity to uplevel teams and accelerate revenue cycles. - Recommended and implemented changes to process, market segmentation, and org design to impact and further accelerate revenue cycles.- Create easily digestible and navigable ABM, Prospecting, and Sales Playbooks for GTM teams. These assets create repeatable processes, uplevel individual performance and cement a common measurable sales language across an organization.- Lead prospecting and sequence playbook design. Develop assets to generate sequence benchmarking that creates a foundation for outbound prospecting to be continuously optimized.- Developed persona-based materials for sellers to qualify better and conduct deeper discovery- Run Playbook, Coaching and GTM workshops with ICs, Managers, and Leadership.